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Home Textile Market War Is Better Than Shanghai.

2011/8/31 11:29:00 52

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Home Textile Market War Shanghai Exhibition

2011 China International Home Textiles and accessories Autumn Winter Fair opens ceremoniously in Shanghai New International Expo Center.

According to the reporter's preliminary understanding, there are more than 800 home textile and accessories brand exhibitors.

Reporters after the first day of the interview, I understand that this exhibition.

Home textile enterprise

There has been a marked increase in the number over the previous years.

Moreover, the enterprises attending the exhibition first from the decoration and thematic display of their own booths, are different from the same faces in previous years. Almost all brands have come up with their own unique skills at the Shanghai exhibition.

In an interview with some of the chief executives of home textile enterprises, the reporters also learned that because of the concept of everyone in the past, the Shanghai exhibition in autumn was dominated by the foreign trade market, so many domestic brands did not choose to participate in the exhibition.

However, through today's preliminary exhibition, I find that I seem to have some misjudgement.

Because in this exhibition, not only the number of domestic brands exhibiting more and more, but also the sales of domestic franchisees in the exhibition show an upward trend.

Generally speaking, home textile enterprises have to watch carefully, find their differences with others, or find inspiration from others' display.

In an interview with some of the exhibitors, the reporter found that the children's home textile market has begun to attract the attention of many brand enterprises. "Luo Lai children" is a new sub brand launched solely for children's market. At the exhibition, there is also a brand of "love cochlea home" brand of Langlang Xiong weaving technology, which is a product developed specifically for children's market.

They focus on safety.

Environmental protection concept

。

The brand represented by violet home textiles is mainly to display the brand's image, find out its own characteristics from the aspects of product, product style, brand and function, and do well in the market differentiation competition from the aspect of innovation and service.

From today's preliminary observation, it is easy to find that the competition in the home textile industry has become increasingly competitive.

White hot

。

In looking for differentiation, Chen Yongbing, chairman of the violet, told reporters that differentiation is not only about product style, but also in sales channels, terminal services and so on.

Finally, chairman Chen said that the company is still struggling to find a way out for differentiation. In fact, it can completely look for its own strengths, and start with what you are best at.