The Fifth Shanxi Brand Festival: "Cultural Path" In Various Areas

In August 28th, the fifth Shanxi brand Festival, with the theme of "brand strategy and pformation development" as its theme, lasted for third days.

The author noted that the products with local cultural characteristics were presented in this exhibition and attracted close attention from businessmen.

Chance to switch to crafts

"In 2009, I saw this walnut handicraft on the peony festival in Luoyang. At that time, I was thinking," Qinshui is a famous walnut producing area. Why don't you do this in your hometown? "

Wang Morong gave up her clothing business for walnut processing.

"We reworked it over and over again for two years to achieve that."

Wang Morong said that the birth of each craftwork had to go through complex procedures, and all were hand-made. A skilled female worker could probably make 30 pendants a day.

"I hope that I can also make my hometown rich when I start my own business."

Wang Morong said, he leaned on Walnut crafts not only expanded the walnut sales, but also led to the re employment of the hometown people.

"Our city should have more people like Wang Morong who rely on their own efforts in Shanxi.

Xiangzi old rough cloth

In Xiangyuan, Zhao Xiangzi, founder of Zhao state in the Warring States period, was built here.

Handmade rough cloth technology has been circulating for over a thousand years.

"Xiangzi old coarse cloth" is the best cultural inheritance to our Xiangyuan county. It embodies Xiangyuan's characteristics and Xiangyuan's humanities. Our enterprise is to show the cultural details of Xiangyuan and promote Gagava for Shanxi brand.

Zhang Shengyuan, director of Xiangzi old coarse cloth exhibition, said in an interview with the Shanxi Youth Daily.

Zhang Shengyuan said that the weaving process of handmade coarse cloth is very complicated. It needs 72 processes to weave nearly 2000 kinds of colorful patterns.

"The government is very supportive of our brand. In April of this year, with the help of the Xiangyuan Bureau of industry and commerce, our company gained 9 million 500 thousand yuan equity.

"Next, what our company needs to do is to promote Xiangzi Shanxi brand to the whole country and to the world.

Last year, we weave into World Expo, Shanghai. At that time, more than 70 complicated processes made visitors wonder.

Guan Di table: accurate interpretation of "Shanxi time"

Shanxi Guandi Watch Industry Co., Ltd. (formerly known as Yuncheng Guandi Watch Industry Co., Ltd.) was founded in 1998, specializing in the manufacture and sale of high-grade watches. It passed the E-315:9000 international credit system certification in August 2008 and won the title of "AAA grade credit enterprise".

As the only watch brand in Shanxi and the famous trademark in Shanxi, Guandi table is in the market.

Based on the fact that the domestic table brand is high output, low production value and weak competitiveness in the face of international brands, Guandi relies on the geopolitical forces of Guan Gong's hometown, fully excavating the connotation of Guan Gong culture and integrating it into modern watches, thus stepping out of a unique way to win.

In May 2010, the Guandi table appeared in the Shanxi Pavilion of Shanghai World Expo as the representative product of Shanxi economic pformation and development. It was presented as a high-end gift to guests from all over the world who visited the Shanxi Pavilion. Lian Zhan, the honorary chairman of the Kuomintang, was one of them.

In the same year, Guandi table was also named "Shanxi famous trademark".

Dong Yanhong, general manager of Shanxi Guandi watch industry company, told the author: "this time we attend the Shanxi brand Festival not only to show the achievements and progress of the Guandi table in the professional field, but also to display the brand of Shanxi native and rich in Chinese culture."

Liang Chunlan, "Chinese god scissors"

Known as the "Chinese scissors", Liang Chunlan, a peasant woman in Zhang Zhuang Township, Fushan County, Shanxi Province, is surrounded by visitors.

Mr. Liang, would you like to give me a business card? I want to make a product for you.

Why, I don't want paper cuts. I need your business card. "

"This is Liang's business card. You can see it carefully."

A bunch of vivid mandarin duck wings showed Liang's name and telephone number.

Fushan paper-cut flourished in 1980s, it vividly and deeply reflects the lives of people in Tai Yue mountain area, and these simple folk handicrafts also participated in national art exhibitions many times, and exported to over 20 countries in Europe and America. It is called the wonderful flower of our folk art garden. In 1987, Fushan County was awarded the title of "paper-cut town" by the Ministry of culture.

Liang Chunlan is a wonderful flower in the Fushan paper cutting industry.

"These two years I attended exhibitions, went to university lectures, and taught foreigners to cut paper at embassies, all of which were aimed at promoting the paper-cut art of Shanxi's Fushan.

This is our culture! "

Liang said.

We can not only know its table by borrowing culture.

For the development of the local culture characteristic industry in Shanxi Province, a person in charge of Zhang's surname of the Trademark Office of the Provincial Administration for Industry and Commerce said that the local cultural characteristic industry is a new focal point of regional economic growth, which contains strong geopolitical and cultural identification, and therefore has strong vitality.

Insiders also pointed out that Shanxi put forward the strategic thinking of pformation and leapfrog development, and every province in the province was trying to find a breakthrough point. It is a good path to take local culture as the core of product development by leveraging culture.

But the key problem is that enterprises should show the core of local characteristic culture through products, and we must find the irreplaceable and exclusive nature of this culture.

Of course, in addition to the efforts of enterprises, local governments should provide more policy support and ideas to help enterprises to expand their culture and expand their business.