Price Fluctuation -- The Debt Crisis In The Eyes Of Export Textile Enterprises

"A T-shirt is US $9 and a tie is US $9. It is produced by central and South American countries such as Peru and Honduras. It is produced by Southeast Asian countries such as Indonesia, Vietnam, Kampuchea and Bangladesh. The price is really amazing." At the end of 7, Lu Longsheng, chairman of Shanghai Pegasus import and Export Co., Ltd. took part in the US. China Textile and apparel trade exhibition After (New York), as usual, we should visit the local shopping malls to understand the situation of the US consumer market. Although his company has many years of experience with the United States. Textile exports Experience, and the annual export volume has reached US $300 million, but the current situation in the US consumer market still makes him feel a bit surprised.

Two years ago, the outbreak of the global financial crisis made Europe and the United States and other developed countries. consumption This is especially true for us consumers. grading of products Demand structure and market price trend have a greater impact. The US debt crisis has caused global financial market turbulence, making the recovery process of the global economy full of twists and turns. What is the impact of the textile and garment export market? How do exporters think about the US debt crisis? Several exporters interviewed by the newspaper believe that the biggest impact of the US debt crisis on foreign export enterprises is the continued appreciation of the RMB exchange rate, which is the current situation. foreign trade enterprise The most concern.

Data from the China foreign exchange trading center showed that in August 16th, the central parity of RMB against the US dollar was 6.3925, which has been the highest since 6 consecutive trading days. Expectations of the Fed's upcoming third round of quantitative easing (QE3) are still heating up. "After 2008, under the influence of the global financial crisis, we exported about $3 million 500 thousand a year to the US, and so far this year, we haven't even done half of it last year. Now it seems that the RMB appreciation rate will also accelerate in the future, which will have a great impact on us. An operator of a foreign trade enterprise in Foshan, Guangdong, said. In the face of the expected appreciation of the RMB against the US dollar, Lu Longsheng is using long-term settlement to avoid exchange rate risk, so as to minimize the loss of earnings caused by the appreciation of the renminbi to foreign trade. "But even so, we can only reduce some of the losses." He said.

Compared with the loss of earnings from a reasonable use of financial products to a certain extent, the weakness and weakness of the US consumer market make many exporters helpless.

"Now whether you are a high value-added product or an ordinary product, foreign investors all emphasize that the price can not be high, and the customers are highly influenced by the market. The United States has a large market capacity and buyers are also global global sourcing. If you recognize the price increase or refuse to accept the low price order, these orders will be immediately allocated to other countries with lower cost. Zhu Zejiang, general manager of Foshan Tong Ze Trading Co., Ltd. Foshan Tong Ze is a knitting export enterprise. It has over 10 years of experience in exporting braids, underwear, tights and bathing suits to the US market. "Now, whether it's a large store or a retailer, the price reduction is a common behavior of global buyers, which is very unfavorable for the export business of enterprises. In the past, we were faced with the rise in the sales price brought about by the rising cost of production, and thought that the American consumers would accept the price increase. From the current market trend, the US debt crisis can only have a more adverse effect on the consumer market and make the consumption intention continue to slump. Zhu Zejiang said.

Market analysts believe that the main reason for the US debt crisis is that over the years the debt burden of the United States from the government to the enterprises and the family is too heavy. To change this situation, the United States is bound to cut down its expenses. For China, the world's largest exporter, export trade is bound to be affected. The US government's sharp reduction in fiscal deficit and tight spending will inevitably lead to a further shrinkage of the consumer market. According to Lu Longsheng analysis, American consumers have been used to enjoying good quality and cheap textiles for many years, and now the sales price of products has been promoted by the rising cost of raw materials. However, this objective reality can not be completely accepted by the consumer market. "Spending little money can buy products of high quality and low price", which is difficult to change in a short period of time. Moreover, in the case of the overall economic downturn in the United States, the stability of employment and income will directly affect the future consumption intention and expenditure of the ordinary people.

From the perspective of importers, buyers are still very sensitive to prices and refuse to accept suppliers' rise in price. Affected by the sharp fluctuations in cotton prices, the price of Shanghai's Pegasus exports to the US has increased by an average of 20%~30% over last year. "Higher order products, we still have some bargaining space with our customers, and more low-grade orders are lost to Southeast Asian countries. In order to effectively control the cost, we are also concerned about the trend of domestic raw material prices. 672 months, domestic inflation is at a high level. With the regulation of commodity prices, the price of commercial housing and oil has also declined. It is expected that inflation will slow down in the second half of the year, and cotton prices will stabilize. Our concerns may be reduced. " Lu Longsheng looked forward to it.