There Is No Sale Tool At The Exhibition.

There is no sale tool. The exhibition is well used. The exhibition is excellent. Marketing tools 。 Here are some common sense of exhibition which is certainly not the usual practice. Where can we find the opportunity to talk face-to-face with hundreds of thousands of potential customers or existing customers in a three dimensional Ningbo army designed by ourselves? Where else can you find an opportunity to find more sales leads in the two to four big business than your salesman? The exhibition is the only sales and marketing tool you can find. However, countless exhibitors failed to make full use of the exhibition, and in fact most of them did not get anything. The secret of successful use of the exhibition may be common sense, but not many people often use it. Don't sit down. During the exhibition, you are sitting on the booth. The impression that you visit is that you do not want to be disturbed. If visitors feel this way, they will not disturb you, but at the same time, they are also picking your thorn. Don't let them pick it up. As the saying goes, if you show enthusiasm, you will become enthusiastic, and vice versa. If you look a bit out of patience, you will become impatient and annoying.

Don't read. In every 10 feet of the strip space army, you only have two to three seconds to attract the attention of the other party and attract him to stop. If you read a newspaper or a magazine, you won't be noticed. Don't eat and drink at the exhibition. That would be vulgar, untidy and indifferent. And when you are looking for something, potential customers will not disturb you. They are very polite. Don't neglect potential customers. The most insolent act is to neglect a potential customer, even for a few seconds. None of them like to be snubbed. If you are busy when someone comes over, do not hesitate to say hello or let him join you. If you are talking with the exhibitors or next door booths, you should stop immediately. Don't call. If you call more than one minute, you will ask potential customers for less than one minute. Like other exhibitions, this is very bad. Even if your business is slow at the exhibition, even if you find a good one, it will be a success for the customer. And when you call, you may miss him.

Don't stand in the way. Before booth 。 Although you want to stand by the aisle "greeting the passing visitors, do not stand in the way or block their view, and stand aside by the aisle." Do not send information to anyone. If you walk through the main road, there will be weird people staring at you. They hand a dozen leaflets, and when you come near, they will directly stamp the leaflet on your face, whether you like it or not. Even if leaflets may be interesting, such rude practices are also annoying, and they are expensive, and you do not want expensive publicity materials to be lost in the crowd. So how can we send valuable information to potential customers of heat? Send it to him. Tell potential customers at the exhibition that you don't want him to take too many products and increase his burden. After the exhibition, you will send him the materials he requested. In this way, you can get more at one stroke: show that you are very professional; follow up with a letter is more cordial; give you a good reason for making phone calls and bursts in the future.

Don't talk to other booths. If you don't want visitors to stop in front of your booth, they will naturally walk away. Seeing you talking to others, they will not disturb you. Try not to share with the exhibitors as much as possible, or talk to employees close to the booth. You should talk to potential customers instead of being friends with your friends. Don't judge people by their appearance. At the exhibition, the only staff who should pay attention to the instrument is the staff of the exhibitors. Customers will try their best to sprout up according to their wishes, and add jeans, sweatshirts and slacks. All, do not look down on people simply because they are dressed casually. Don't crowd. If you talk with two or more exhibitors or other non potential customers, that's clustering. In the eyes of visitors, you are like small groups on the street. They will avoid you, because coming close to a group of strangers always makes people's minds empty. Create a warm, open and attractive atmosphere on your booth. Be enthusiastic. Passionate and invincible, very infectious. We should enthusiastically publicize our enterprises and products. In the eyes of visitors, you represent your business. Your words, manners and appearance will have a great impact on visitors' understanding of your business.

Make good use of the names of potential customers. People like to shout their names. Try to remember Potential customers His name, from time to time in his conversation, will make him feel important. Be bold, look directly at the famous brand on the chest, and read out his name loudly. Ask a difficult name. If it's a very unusual name, it may be the best brick you ask for potential customers.

Know your competitors. Collect information about competitors before you go to the exhibition, and make sure your salespeople know everything. Assign tasks to each employee so that each of them can find out the situation of the one or two participating competitors. Let them visit the exhibition of competition and see what new things they have launched. Try to collect all the information that will help your career, such as pricing, product comparison, payment conditions, delivery method and so on. The uniqueness of the exhibition is not only that customers will come to you, but also that your competitors are across the aisle, and a lot of information is in front of you. This is a great opportunity to do 1000th field research and information gathering. Like a detective, spend time in every corner of the exhibition. If you act like the owner of the exhibition, you will gain a lot. Take a camera and notepad, go out and gather as much information as you can. Investigate competitors, look for products, salesmen, exhibits, promotional materials, customer reviews and marketing strategies before the exhibition and their differences in the implementation effect.

When these data are collected, we should evaluate these gaps through the following questions. Is this difference positive or negative? How big is the gap? What caused this gap and when did it happen? How does this gap affect you in the eyes of customers? How do you cope with this gap? How do your competitors respond? If you occupy the greatest advantage, are your competitors easy to catch up with? How long will you keep this advantage? Apart from competition, what other factors will affect your advantage? The designated person will receive the media. The media may find news in your booth. We must arrange a special person to ask the media's contacts as your company, so that we can ensure that the publicity of our enterprises has always been consistent. If every member of the exhibition can talk with the press, then you are asking for trouble. No matter how well you train your employees, you can not be unified. Wear famous brands. At the exhibition, you certainly do not want visitors to be unable to call your name. If you wear famous brand on your left chest, you make such a mistake. Brand should be worn on the right side of the body near the face. Because when you shake hands with your right hand, your right shoulder will lean forward, and your left arm will move to one side. Then the famous brand on the right will depend on the other side.

As long as you keep your eyes open, you have to work. It is not a holiday to attend an exhibition, no matter where it is held. It is hard work if you want to fulfill your duty. You have to stand all the way; to meet with a few strangers, to make you tired; not to eat properly, and not punctually; you will have headache due to overuse of the brain; and shake hands with people all day long, and the cadres will be bloated. Attending an exhibition is not a reward, but it will also bring people a lot of benefits. The resulting business will make you busy for months or even years. The key is that at the exhibition, we must stick to our work if we keep our eyes open. There is no rest time here. You should make full use of every opportunity to contact customers and potential customers. Having breakfast with potential customers, let customers take your rented car to the exhibition. If you do not rent a car, you can take a taxi together. I want to take a break at the exhibition, not to say that I am not working, but to avoid always standing. Invite potential customers to have a cup of coffee together, have time to have lunch with the press, arrange for the guests to go out for a few drinks with the new customers after the closing of the exhibition, and have dinner with someone at the appointed time. It's only possible to return to your room after dinner. If these methods keep you away from the exhibition, stick to it. The exhibition is usually only a few days, so it is also possible to sacrifice a few rest for so many potential new cows.