Chinese Brand Clothes On "Ocean Name"

"Da Vinci" furniture fraud has really poured cold water on people who blindly admire the ocean. But look around us, foreign furniture, foreign milk powder, and Westernization.

Domestic consumers' preference for foreign brands is no longer two days a day, especially clothing, from storefronts to trademarks to packaging, and there are a series of dazzling foreign languages everywhere, so that Chinese people are willing to "dig silver".

Recently, the hotline reporter of the party newspaper found that most of the clothing brands in Ji'nan are mostly from domestic manufacturers, and domestic clothing brands are as keen as domestic consumers to blindly climb overseas names.

Consumer

Clothing is always "good".

Reporters in the provincial capital Ginza, GUI he, Hang Lung and other large.

Xiao Liu is a university student in the capital city. Her family is relatively well-off. She likes to buy branded clothes with the brand name "foreign letters".

Manufacturer

"Foreign name" helps domestic brands to "turn around".

Insiders say that the clothing of overseas brands is a pronoun of high-end, fashion, honourable and status in the eyes of domestic consumers. Under the brand of foreign brands, the domestic clothing brand gives consumers a sense of "Shanzhai" and is not valued.

Therefore, many garment manufacturers try to highlight the "overseas quality" of their brands, from production to packaging, and then to propaganda. Once the clothing brand is closely related to the foreign culture, it can not only openly and openly mark the high price, but also enjoy the high and high status of "the status of rivers and lakes", so that the products can be better sold.

A garment manufacturer responsible person said that the competition of garment enterprises is too intense now. If the brand is used in Chinese logo, it can basically be sold at home. If the English logo is used, it will not only guarantee domestic sales, but also make the list. Even if the export fails, it can also be sold domestically, which makes it easier to guarantee profits.

In order to package the domestic brand more "foreign flavor", the domestic garment manufacturers have racked their brains and come up with many ways.

According to insiders, the most commonly used method of domestic manufacturers is to register a trademark in a foreign country or simply register a company directly. These registration sites are generally the places where clothing fashion brands gather, such as France, Italy, etc., and then produce in the name of overseas brands or cooperate with domestic manufacturers. The whole process of clothing design, production and sales is all completed in China.

In addition, some clothing manufacturers use the new products to the domestic free trade zone to "turn around" or export the way to get products to go abroad for a stroll and get the legal import documents. The products will immediately complete the "gorgeous turn", and then the price will go up.

Insiders

Creating a national brand has a way out.

A person who has been engaged in import trademark management has told reporters that the use of foreign languages as trademarks is a common phenomenon in Chinese clothing brands. Many brands do not design trademarks in Chinese, but use foreign letters to make up their meanings.

Some famous foreign trade marks frequently appear in the downtown area, with large font size. "It is easy to remind people of the concession of the old society and feel a sense of cultural invasion".

He said that the use of foreign languages as trademarks of domestic clothing brands is a product of China's social reform and opening up to a certain extent, but the relevant parties should also strengthen management and guidance. "The psychology of Chinese people's over reliance on and pursuit of foreign culture is not a good thing for the progress and health development of our society", the person is not worried.

An expert in the clothing industry in the province has analyzed that the domestic clothing brand's attachment to foreign culture is still holding the old concept of "foreign monks will chant scriptures". Some brands are too much in pursuit of foreign flavors on the logo, and a trademark with no meaning is pieced together with foreign letters, which consumers can't remember, and are not conducive to building brands.

With the development of China's social economy, many garment manufacturers have come to realize that improving the quality of clothing is the guarantee of winning the market. Chinese brands, such as the groom's famous clothing brands, are more familiar to Chinese people.

He suggested that, for product export considerations, domestic clothing brands could design foreign labels on the basis of Chinese logo and register well at the same time, which would help people deepen their impression and facilitate overseas marketing of products.