Heshan Shoe Industry Usher In A New Era Of Development Engine

For many years, Sha Ping Street has been planning to build a large-scale footwear market, building a high-grade, multi-functional, complete and complete shoe city, and gradually building a large scale and large volume of trading in the whole province and even the whole country. footwear industry Wholesale market, providing "Heshan shoes", "Sha Ping shoes" external window, forming shoe material, hardware procurement hub.

This idea was finally realized in August 29th. On the same day, Sha Ping Street and Guangdong new horizon investment group held a signing ceremony to jointly build Heshan New Horizon International shoe material and leather hardware procurement center. Guangdong new horizon Investment Group will invest 1 billion 500 million yuan to build the procurement center, making it the largest shoe material purchasing center in Southern China and even the whole country. This is a golden opportunity for Heshan's footwear industry to become bigger and stronger and upgrade. Looking forward to the future, Heshan shoes and sand shoes will go all the way to the whole country and go to the world.

The footwear industry in Heshan started earlier, and was famous in and outside the province. 98% of the world's top brand leather shoes were OEM in Heshan. At present, Heshan has more than 1000 footwear and shoe manufacturing enterprises. product There are more than 700 trade enterprises and stores, with 60 million pairs of shoes per year, with an annual sales volume of nearly 7 billion 500 million yuan and more than 50 thousand employees. Heshan footwear industry takes the local private enterprises as the main body, and some private enterprises own their own brands. For example, the top ten famous brands in Guangdong shoes, Bentley and ant crown are the local private enterprises in Heshan.

Heshan shoes 80% come from Sha Ping, among them men's leather leather shoes 90% come from Sha Ping. Sha Ping is a famous shoe town in the whole country. Sha Ping, shoemaking industry occupies 1/3 of the industrial output value of the whole street, and is the hometown of famous men's shoes. In 2003, it was approved as a pilot project for technological innovation of shoe industry in Guangdong province. In 2006, it was awarded the "Guangdong shoe making professional town". In 2008, it won the title of "Guangdong men's shoes production base". In 2009, it won the title of "China's men's shoes production base".

Tracing the history of Sha Ping leather shoes began in Qing Dynasty

The history of genuine leather men's shoes in Sha Ping can be traced back to the Qianlong years of the Qing Dynasty. It was said that a Italy fur merchant came to Guangzhou from Guangxi to Wuzhou and passed by Sha Ping. He was surprised at the exquisite craft of making cloth shoes. He decided to stay for half a year, and taught the production techniques of the Western leather shoes to the local people. Since then, Sha Ping has become a famous town with hand-made men's shoes. In the early 1980s, the development of Sha Ping footwear industry was very fast. footwear industry (now Bi Denggao), Hengda shoe factory, yarn city shoe factory, Dahua leather shoes factory and other four or five shoe factories, only more than 200 people engaged in shoe production, with a small scale and low output.

After more than 20 years of development, the shoe industry has already achieved scale benefits. Among the ten top provincial brand names in the industry, Sha Ping accounted for three of them, which became a good phrase for the shoe industry at that time.

In the most prosperous period of Sha Ping shoe industry, 98% of the world's famous brand leather shoes are produced in Sha Ping. However, it is difficult for the OEM to develop itself. Many people of insight are aware of the need to establish their own brands. Among them, the domestic brand "must climb" has been fighting for nearly 30 years, and has become a famous brand enterprise in China from an obscure workshop. In 2010, its output value reached 110 million yuan, and the annual sales of leather shoes products were 800 thousand pairs.

Transformation and upgrading government actively guide and promote industry development

After more than thirty years of reform and opening up, the sand industry in Heshan has made considerable progress and has become an important production base for men's shoes in China and abroad. However, as the leather shoes made by hand, the technology level is backward and the production efficiency is low, so it is difficult to produce greater economic and social benefits. In recent years, the shoemaking industry in Heshan is facing transformation and upgrading, and the production process needs scientific and technological innovation to seek breakthroughs.

Chamber of commerce plays a bridge role

Over the years, the footwear association of Heshan has fully played the role of bridges and ties, strengthened cooperation in production and circulation among enterprises, and faced with increasingly fierce market competition, Heshan Footwear Association has actively guided and helped. enterprise Enhance brand awareness and create brand names. From 2009 to 2011, China Leather Association joined hands with Heshan to build China's men's shoes production base.

Technological innovation seeks technological breakthroughs

Over the past few years, Sha Ping Street has been encouraging enterprises to increase investment in technological transformation and technological innovation, strengthen the construction of independent innovation, cultivate talents through multiple channels, and make information communication rapidly, so that the market competitiveness of products has been continuously improved, and it has been favored by many top brand men's shoes and become partners in their processing and production. On the other hand, we vigorously promote the combination of production, learning and research, accelerate the transformation of scientific and technological achievements, create the shoe technology research and development center, and create a technical information platform for footwear industry, and establish the information network of Heshan footwear industry.

Building product information "highway"

Sha Ping Street also collects all the latest information on shoe industry through various channels, and sends them to various enterprises in time. On the other hand, the shoe-making enterprises that led Sha Ping go out to participate in various product fairs and trade fairs. It also actively guided enterprises to conduct business and technical exchanges with famous shoe making industrial bases such as Wenzhou and Dongguan.

Leading enterprises drive industry development and growth

In the past more than 10 years, the streets of Sha Ping have been implementing the strategy of leading enterprises. Promote The development and growth of the whole cluster; vigorously implementing the strategy of talent strategy and system innovation, innovating management mode, guiding enterprises to establish modern enterprise management system and improving enterprise efficiency. At the same time, vigorously implement the brand driving strategy, and widely implement system certification and product certification. At present, more than 50 shoemaking enterprises in Heshan have passed the ISO international quality management system certification and are growing at an annual rate of 15%.

At the same time, we should guide qualified enterprises to form enterprise groups through resource sharing, complementary advantages and strong combination. At present, many large enterprises such as "must go high" are moving towards collectivization. It is estimated that in the next few years, Heshan will add 1 to 2 business groups every year.

Looking forward to shaping the future of sand shoes.

In the future, Heshan will take the construction of "Heshan new international shoe material and leather hardware procurement center" as an opportunity to accelerate the planning and construction of the production base of famous shoes (shoe materials) in Heshan, take the promotion of technological innovation and management innovation as a foothold, intensify support services, and strive to cultivate Heshan's footwear industry into an economic industrial cluster with large scale, strong strength, distinctive characteristics, and certain radiation and influence.