Shenzhen Apparel Trade Fair Turned &Nbsp, Brand Enterprises Metamorphosis.

Brand upgrade in progress

"Now

Shen Yongfang told reporters that Shenzhen women's clothing has come to a brand, culture and concept of ascension.

Like this year's Shenzhen Stock Exchange, Yi Zhi Hui has only made creative design exhibition, and has put forward the concept of "creative art", "cultural and artistic", "historical art," "fashion art" and "science and technology."

"These five concepts reflect the future development needs of Shenzhen women's clothing industry. After that, we will go to this direction."

Shen Yongfang said.

Now, big international brands such as LV and Chanel are also being held in China.

LV is only a leather bag, and the cost is very low, but there are still many people rush to buy it.

"Because it represents a culture, a concept, a symbol of identity."

Many women's clothing brands in Shenzhen have been doing well for more than 10 years, and they are also thinking about these problems.

"Before, everyone would think of a high price and a high brand.

According to her introduction, the fur series of several women's clothing brands in Shenzhen is tens of thousands, tens of thousands, or even tens of thousands of pieces, but sales are also very good.

"With the gradual maturity of consumers, consumers think it is good, and it is worth buying, and she will buy it instead of deliberately demanding it."

Consumer groups like Chinese local brands are slowly forming. Like Mass Phil, they rarely advertise, and the spread of brands is mainly the word of mouth communication of customers. Therefore, the company attaches special importance to the management and service of VIP customers.

It has built a 7 star hotel. When customers spend a certain amount of money each year, they can enjoy free check-in, play and see.

It is reported that LV has been talking about cooperation with Mass Phil for some time, but Mass Phil refused.

The head of the company said that when the annual sales volume reached 10 billion, it would buy an international luxury brand.

This is the future of Chinese women's clothing industry.

Shen Yongfang said: "there will be two Big Macs in China in the future, one is business and the other is brand.

As the movie now makes 5 brands, it will achieve a total sales of 10 billion in the future. I believe that the day when local women's clothing brands acquire international luxury brands will come soon. "

In the first 10 years of China's clothing brand, it is learning to walk, learning to make a brand, and playing its culture, art and ideology in the next 10 years.

It includes brand management, fabric development, terminal management, customer service and so on.

Now enterprises are constantly upgrading, associations or exhibitions.

"On the original basis, we should have new ideas and change the old sense of service.

If we fail to succeed, we will not be able to keep up with the development of the brand.

The exhibition must stand at the front end of the brand and the front end of the service.

Shen Yongfang said that the demand of enterprises is the biggest demand of exhibition.

Shen Yongfang believes that the service of the exhibition should be all-around, from the beginning of the exhibition to the tracking service after the exhibition.

"To understand the product positioning, booth selection and decoration of exhibitors, what other needs do we have? Can our resources be given to enterprises? These problems should be considered so that enterprises can really benefit from exhibitions."

According to Shen Yongfang, she is planning a private clothing Institute, from overseas famous fashion design institute to introduce outstanding students, to dress Shenzhen women's clothing enterprises to serve.

At the same time, for different levels of brand exhibition will be divided into negotiation hall, creative hall, concept hall.

At the same time, in the second half of 2011, we will hold an exhibition for foreign trade clothing enterprises, and invite the person in charge of the shopping mall to place an order.

Do not let small and medium-sized enterprises die.

"Many of China's small and medium sized brands are very fragile.

Shen Yongfang believes that the prosperity of a country is the prosperity of the industrial economy, and industry is the foundation of national economic development.

"We need to protect the sense of local brands. We should advocate" patriotism is fashion. "

Because of the grim situation faced by export enterprises, she is very worried.

According to her introduction, many export enterprises in Shenzhen are now unable to operate because of rising labor costs, rising raw material prices, and depreciation of the US dollar.

Many export enterprises began to pform into brands, and now they are worried about not being pformed.

"Small brands and small businesses basically quit."

"Manufacturing industry in China is now facing great pressure to survive. This is a problem that can not be ignored."

Shen Yongfang said that China is a manufacturing power, but the manufacturing power has no advantage in manufacturing. This is very sad.

Industry upgrading is inevitable, but it can not be completely manufactured. Otherwise, where do you talk about fashion industry?

Shen Yongfang said that holding trade fairs for foreign trade enterprises is not.

"We need to be an industry promoter."

Shen Yongfang said.

Now she has been busy building the Shenzhen clothing creative park.

According to her introduction, the clothing Museum, clothing Institute, enterprise's concept building, production and research center are all under construction. She wants to be a real industrial park, allowing hundreds of enterprises to go in, so that we can promote industrial matching and industrial upgrading.

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In 2011, when the Chinese garment industry entered the opening year of the 12th Five-Year plan, accelerating the adjustment and upgrading and changing the mode of development became the core task at this stage.

Exhibition is one of the weathervane of the industry. When the brand enterprises in Shenzhen are pforming and pforming, the magnificent turn of Shenzhen Trade Fair is also happening in sync.

Shen Yongfang emphasized that the theme of this year's exhibition will be "Metamorphosis" at the starting point of the second ten years of Shenzhen's clothing trade fair, which is to truly pform the "exhibition" from the "exhibition" emphasizing the trade function to the "exhibition" that leads the innovation of the industrial concept.