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    The Exhaustion Of Trademark Resources Has Become A Predicament For Garment Enterprises.

    2011/8/27 11:27:00 46

    Clothing Enterprises Are Facing The Dilemma Of Trademark Resource Depletion

    Wang Dan is Wenzhou.

    clothing

    A self-employed businessman in the market, this year, he introduced his friend to register a trademark and do the job processing + OEM business mode, which is also a classic business model for many garment enterprises.

    Wang was ready to join in the trend, so he thought of several names to prepare for the brand. But when he went to the Trademark Office to register the clothing trademark, he suddenly became dumbfounded. All his names had been registered, or even changed or added words.

    The people of the Trademark Office told him that such a trademark of two or three characters, even if no one had registered, must be similar.

    Or register four or five words, the possibility of success will be much larger.

    But the name is too long, nobody likes it.

    In this way, the quality of clothing trademark resources has nearly dried up.


    I learned from the trademark office that in recent years, a lot of applications for trademark have been made, so the Trademark Office has issued the stipulation that an individual registered trademark must provide an individual business license, but even so, the trademark application is also.

    High

    No, the recent years have been growing rapidly.

    In addition, the Trademark Office has speeded up the examination and approval procedures for trademark registration. That is to say, a good name has been registered in almost all these years, and the trademark of clothing is the top in the register of various industries.

    I am sure that the success of registration can only be four words or more than four words. Within three words, almost all of them can be registered.

    Clothing companies are facing difficulties in making new brands.


    "At present, in clothing brand names, as long as you can think of names, most of them have been registered, and some similar ones take a lot of risks. Wenzhou businessmen like to gamble, as long as there is no approximate application, but the success rate is too low, wasting too much time and money."

    Mr. Peng, manager of Wenzhou union trademark network, said, "while some businessmen prefer to choose some registered trademarks, the names are also satisfied and go directly to purchase, which saves time and grasps business opportunities.

    Because the time when a registered trademark is long, and you don't know if you can get it, even if you register a lot, you can't use it, because you don't know which one can get the card. If you can't get the certificate, you can't afford to lose it.

    So some businessmen go to gamble and spend time waiting, while some businessmen go directly to buy. Obviously, it is much more sensible to buy directly. "

    So the author went to understand the situation of the trademark pfer industry, and found that there were only hundreds or thousands of clothing trademarks to be pferred in each pfer website, and many of them were the same as other websites.

    Even if the trademark pfer network is larger, such as joint trademark network www.26tm.com, there will be only ten thousand clothing trademarks to be pferred, which is a drop in the bucket for the numerous needs of garment enterprises.

    "For this situation, how to better revitalize the resources of idle trademarks is very important."

    Mr. Peng said, "

    trademark

    The key to the exhaustion of resources is to revitalize the idle trademarks so that the trademarks can be used up and used. "


     


    Five advantages of trademark pfer:


    First, fast, buy it immediately can be put into use.

    Seize business opportunities without waiting for the next card.

    (generally, the certificate will take about a year).


    Two, security, as long as complete procedures can be successfully pferred.


    Three, although the cost of trademark pfer is more expensive than registration, it is still cost-effective in general.



    Four, trademarks are intangible assets and can be pferred repeatedly.

    That is to say, if you buy a trademark now, you will not need it or pfer it, or even sell a better price.


    Five, a shortcut to entrepreneurship. When others are still worried about registered trademarks, you can already enter the market.

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