Dalian Clothes Find New Directions

In the first half of this year, Dalian clothing industry The economic operation showed a steady growth trend. The association promptly navigate, the enterprise moves quickly, moves forward in the numerous difficulties, each economic indicator grows steadily. In 1~6 months, Dalian's Enterprises above Designated Size realized the main business sales revenue of 7 billion 930 million yuan, an increase of 41% over the same period last year, and the value of export delivery reached 5 billion 30 million yuan, up 10.7% compared to the same period last year. The realization of profits and taxes was 450 million yuan, an increase of 53.2% over the same period last year.

At the beginning of the year, Dalian garment industry association did a lot of foresight work, and pointed out the way and goal for enterprises to develop. Opportunities for enterprises to develop strategies, change their growth patterns, and take independent innovation and brand strategy as the focus of the "12th Five-Year" throughout the conference. After that, many enterprises have formulated the transformation development plan. Since then, the association has also held the theme forum for the transformation and upgrading of the garment industry in 12th Five-Year, so that many enterprises have found the breakthrough point for transformation and upgrading; hosted 2011 spring and summer fashion week events in Dalian, held new product launches, brand exhibitions, costumes lectures and popular trends publishing activities, and demonstrated the new image of Dalian's clothing. In June, Dalian held a seminar on the economic situation of garment enterprises, and the participants discussed the business, economic efficiency, export orders, domestic market, cost and financing. On the Standing Committee of the industry association held by the association, President Tian Ping put forward the idea of "12th Five-Year". government 。 This series of solid work has changed the concept and benefits of enterprises in a subtle way.

The clothing industry in Dalian attaches great importance to changing the mode of economic growth and adjusting and optimizing the industrial structure. The whole industry has gradually reduced exports and increased domestic sales, adjusted to a large proportion of the export volume of 81.95% in the early 11th Five-Year, to 67.77% now. Many enterprises have shifted from focusing on expanding scale to laying emphasis on R & D design and building brands; exporting enterprises have not only opened up new international markets, but also ploughed into large domestic markets.

Dayang group has launched a strategic transformation in an all-round way, proposing the strategic goal of building an international first-class clothing brand and making the world's largest single volume single cut factory. Dalian Huaying Garments Co., Ltd. launched the "Phil silk" brand children's clothing, opened two new brand stores in Harbin and Taizhou new world. Many powerful enterprises continue to introduce new products, and expand the domestic market by means of self run stores, hypermarkets, direct selling products online.

Dalian clothing enterprises display the new brands and new products through the service platform of Z28 fashion Silicon Valley, and quickly seize the market share. Zou Jili, chairman of Dalian sang Fu Lan Industrial Co., Ltd., said: "we focus on brand building work. As always, we focus on the creation of lingerie brand, insist on caring for women's health, and repay customers with quality and service. Enlarge Marketing Efforts should be made to set up new sales outlets in the northeast and North China. "

Wang Lei, general manager of Dalian Fu Ge Clothing Co., Ltd., told reporters that the company plans to do more work in upgrading the brand of Fu Ge. At present, the "groom" style of Chinese fad and "Lollipop Love" groom dress has become a prominent figure in the market. "We will continue to enrich our cultural connotations and develop various activities to give full play to the unique advantages of Fu Ge brand." Wang Lei said the company will also set up new sales outlets in Liaoning and Northeast China.

The domestic market has not only become a new growth point of Dalian garment enterprises, but also gradually become a solid backing for Dalian's garment industry. Factors such as RMB exchange rate changes, high costs, tight raw materials, recruitment difficulties, and so on. common Under the adverse situation of the role, the "two legged" walking clothing enterprises in Dalian have found their new direction.