Five Trends Of China'S Garment Industry

Two rounds of 90s and last ten years. clothing In recent years, the new trend of China's garment industry has shown the following characteristics:

1, capital boost industry integration.

Jiang Hengjie, executive vice president of China clothing association, will see that the future may not be brand war, not price war or channel warfare, but capital war. According to his analysis, the garment industry in the future will transform in the "fission" and "fusion". "Split" refers to the further subdivision of the market and industry. "Aggregation" refers to the further accumulation of capital and resources to the dominant enterprises. Along with the market segmentation, the further agglomeration of brands will take place. Fine category areas will go to the road of integration. The intensification and collectivization of clothing brands are inevitable for the development of garment industry.

With the new leap of the apparel industry, capital will become a bigger booster. In the future time, enterprises compete It will no longer be limited to product competition level, but a contest between the strength of enterprises' overall resources. The era of capital and capital integration is coming, and enterprises in the future will face integration and integration.

In fact, the traditional clothing industry such as fashion casual wear, professional outdoor clothing and other categories of enterprises, as well as a clear positioning network direct selling clothing enterprises, has been favored by IDGVC, Sequoia Capital and many other international wind companies. In the development of the garment industry, the clothing brand with professional experience will expand and complete the listing with the help of capital, and even open the process of internationalization. The number of listed companies will rapidly increase.

2, expand network sales channels

What does network sales mean for apparel companies? In 2008, PPG went through the clamour for a time and disappeared, stimulating many garment enterprises. Electronic commerce is no longer a new term. The network sales of clothing have been increasingly penetrated into the consumption layer. When many small sellers of Taobao have been fully harvested, more clothing companies and brands are thinking about how to make better use of the network platform. Network channel has become a new trend of channel construction in garment industry.

Nowadays many clothes enterprise They are all grabbing the share of the Internet market, but this is still the beginning and is still in the exploratory stage. However, the most suitable way at the present stage is to integrate traditional channels with network channels, and at the same time, improve efficiency, complement each other, and improve the overall market share of products.

3, the era of entry chain

In today's rapidly changing competitive environment, brand manufacturers are increasingly closely related to their suppliers, channels, distributors and consumers. Competition among individual enterprises will also turn to competition among group enterprises. Enterprises must join a group enterprise through different paths. This group can be a multinational enterprise, or a brand combination chain.

He Jun, chief brand planner of point to point brand consulting firm, argues that the core competitiveness of Chinese clothing enterprises is precisely the optimal allocation of resources and the optimization of industrial chains. Because of the asymmetric distribution of clothing raw materials, textile technology, production base, talent structure, capital operation and clothing information, resources have not been optimally allocated, and the most urgent task is how to optimize the industrial chain.

Experts say that the idea of industrial chain management is "a strategy based on cooperation. enterprise Business operations are linked together to achieve a common vision of market opportunities ". The quality of products, the efficiency of operations and the gross margin depend on the supply chain management and process control capabilities of enterprises.

Similarly, the competition between individual and individual of Chinese clothing brands has been transformed into competition between industrial chains and industrial chains. The docking and collaboration between garment enterprises' own supply chains and other enterprises' supply chains will become more important. China's clothing industry has entered the chain era.

The competition in this chain era is mainly reflected in three aspects:

First, mutual complement and optimization of core competitiveness. To build a strong supply chain means specialization and division of labor. Every member who joins them must be the best quality strategic cooperation partner. The best quality means that you must have unique advantages, core competitiveness and control ability in your field. Only this combination of "excellent plus excellent" system can make the supply chain strong.

The two is rapid response.

The three is the efficient collaboration of all cooperative partners. In an ideal supply chain collaboration network, suppliers, manufacturers, distributors and customers can dynamically share information, work closely together, and develop towards common goals. To achieve this kind of efficient synergy, one needs the continuous control and management of the supplier to the supplier. The two is that the brand operators need to take the initiative to control some core links of the supply chain, and copy the successful operation system and experience of the enterprises to these links, three of them are brand Businesses and partners need to establish common collaborative planning and effective implementation.

4, experience is king.

The new generation of consumers will pursue individuality experience more. In order to meet this demand, clothing enterprises will pay more attention to the environment and service quality of the shops, including the decoration of the shops, the display of the goods, the image, temperament and attitude of the service personnel. In recent years, the flagship store mode has given more interactive platforms due to breaking through the single function of "sales" of clothing stores, and has gradually become a strong brand enterprise in China. Zara, UNIQLO, and bin Bao are implementing the "4S" experience Museum model.

5, blending in the ocean

In recent years, more and more domestic fashion designers are famous for their European and American fashion markets. extravagant Brand has also entered China's first tier cities. Not only that, ZARA, H&M, GAP and other fast fashion brands have also entered China. The trend of information transmission in the East and West has made western design resources more used by China. The high integration of popular elements between East and West has become a typical feature of China's garment industry.