Jiangsu'S Clothing Industry Achieves "Trillion Industries"

"After 5 years of development in 11th Five-Year,

Old brand new shoots

A group of old enterprisers in Jiangsu started their business with a passion for entrepreneurship. They experienced a difficult pioneering period and pioneering period. Over the past twenty or thirty years, in the face of changes in consumer structure and consumption patterns, they not only failed to step down, but always kept an eye on the market and kept pace with changes in the market.

Jiangsu textile leading enterprise Yueda textile has always had a terminal.

ERQ, meaning to enjoy the real quality, is the jeans brand of the black peony.

In the words of Li Donglin, general manager of black peony international fashion dress Co., Ltd., "we only make jeans, and we want to be China's first jeans brand."

The first name is not a vision, but a conclusion based on the resources it can manipulate and the analysis of market data.

"The domestic jeans market is very large, so far there has never been an absolute leading brand of jeans."

Li Donglin believes that this market structure provides a favorable opportunity for ERQ to achieve its goals.

New talent strength

Facing the fierce competition, the domestic market and profits are becoming thinner.

Alton is a combination of its own characteristics of the SPA mode of flexible use and success.

Alston's franchisee is only an investor, and all terminal stores are managed by the company.

The franchisee can receive SMS every day, and will make a settlement with the franchisee once a week.

No wonder investment is so rapid and effortless.

Unlike aldton's model based on the market, the brand of Suzhou's Brocade Industrial Co. Ltd. is famous for its high quality.

According to Pan Jinchao, general manager of the company, Kam Chao is the same as the traditional garment enterprise, and started OEM on the OEM. The difference is that Kam Chao is a high starting point in the OEM stage. The shirts produced by Kam Chao are all sewn by hand, and all the accessories are imported. The terminal is cut from the Golden Eagle system, priced at about 2000 yuan, and the highest price is nearly 10000 yuan. Each step highlights the high quality of Lanwei.

In Jiangsu, in addition to excellent clothing enterprises, there are many well-known national specialized markets, including China Clothing City, the Oriental Silk Market and so on.

"The future Jiangsu clothing business card may add Nanjing's" Lu Kou fur global procurement port. "

Liu Xingkui, general manager of Nanjing Lu Kou fur business management Co., Ltd. confidently expressed.

The project was already in 2007.

New mode, new management, new atmosphere

In terms of mode innovation, Alston and red bean have the same idea. Both of them have learned the concept of fast fashion, such as ZARA and UNIQLO.

It is understood that the new series of men's wear launched by red bean this year is targeted at the core business area of a second tier city, with a shop area of more than 200 square meters, and a joint mode with franchisees.

What we have done is to open a large store with a large quantity of money, a buying system, and a terminal to react quickly.

As a rising star, Alton is innovating in the existing SPA mode with its own characteristics.

Aldun used franchisees to invest. The direct management mode of enterprises not only solves the problem of shortage of funds, but also fully controls the terminal control.

The company also set up a venture capital fund. All employees invest money together and start shop. At the end of the year, they will pay dividends according to their operating profit and investment ratio.

In this way, every employee is a "boss", and enthusiasm is unquestionable.

Alsdun has its own way to address the terminal location, that is, the core business circle opens a large shop, the second business circle opens many shops, focuses on the principle of city centralized shop, and breaks the regional market one after another.

At the county level, a street in Zhangjiagang opened two shops on the street and at the end of the street.

Alton is also an absolute marketing accuracy.

Many companies are promoting VIP marketing, but none of them is as effective as Alton.

At present, there are 500 thousand effective members in Alston, and all sales promotions are aimed at members only.

Realize the business way of "only being advanced"

Jiangsu tiger leopard group is so evaluation of its own business, "we need to be advanced, but not martyrs."

This is not the personality of tiger leopard, but the commonality of Jiangsu clothing enterprises, and is their successful business way.

In the eyes of Jiang Yingchun, general manager of Jiangsu tiger leopard group, the most famous business card of tiger leopard is its own father, Jiang Maoyuan.

From a small detail, we can see that the management of tiger leopard group is meticulous: from the beginning of the company's establishment in 1989, Jiang Maoyuan asked employees to arrange bicycles in different districts according to their type and color. Now 23 years later, this rule has been implemented as usual.

Jiang Yingchun said he inherited eighty or ninety of his father's style.

One step at a time, from the grassroots to the middle level, and then to the general manager, Jiang Yingchun is familiar with all aspects of the operation of the enterprise.

Jiang Yingchun believes that tradition does not mean backwardness, and is not eager to go public after receiving her father's baton. She thinks that when it is not ready, listing may bring many problems. If tiger leopard comes into stock in three or four years, it will represent all kinds of conditions.

Qi Qiulan, the founder of Suzhou luck lucky silk Co., Ltd., with her high-end women's dress, embroidered in Shanghai World Expo, attracted the attention of many shopping malls. However, Qi Chiu LAN kept her sober mind in her joy and did not rush to enter the shopping mall.

The market is not long enough. We should expand the channel after a period of market inspection and adjustment.

Ma Jinfang, chairman of Limited by Share Ltd of Yihe, has repeatedly appealed to Chinese clothing entrepreneurs to concentrate on their work in depth and do not rush to make quick gains and gains. First of all, they will do well in product research and development, and improve their quality awareness and technological content.

Inheriting national culture

Jiangsu clothing entrepreneurs are not only businessmen, but also cultural successors.

As for the heritage of culture, even if there is no commercial value, they all feel that this kind of business, like the brand, can continue for a hundred years.

Museums are the best carriers of culture.

In the two day interview, the reporter learned about 3 museums, including the Yihe Museum of professional wear, the Silk Museum of LAN Zi embroidery and the fur Museum of the global purchase port of Lu Kou fur.

Yihe

Nanjing Zhongguancun real estate not only needs to gather up the technicians of the "fur town" to develop the local fur cluster economy, but also to build fur Museum, which includes historical articles, Lu Kou articles and Nanjing articles, which will become a bright spot in the purchase of port fur.

Consumers can not only shop and relax, but also understand the history and technology of fur development.