Home >

BELLE International Net Profit 2 Billion In The First Half Year

2011/8/27 15:06:00 53

??? 日本語 Fran?ais English 中文

BELLE International released its first half performance report yesterday, showing that BELLE's revenue reached 13 billion 890 million yuan in the first half of the year, up 24.6% from 11 billion 153 million yuan a year earlier, and net profit of 2 billion 7 million yuan, up 29% from the 1 billion 556 million yuan in the first half of last year.

Operating profit of 2 billion 527 million yuan, an increase of 38.2% over the same period.

BELLE

It said that the effective tax rate in the first half of the year was 23.2%, up from 17.5% in the same period last year, resulting in a net profit growth rate lower than the operating profit growth rate.

BELLE's revenue mainly comes from footwear business and sportswear business.

In the first half of the year, these two business revenues were 8 billion 747 million yuan and 5 billion 143 million yuan respectively, representing an increase of 30.1% and 24.6% respectively over the same period last year.

The proportion of footwear business income reached 63%, an increase of 2.7 percentage points from 60.3% in the same period last year.

Footwear business income increased to accelerate the three line cities

BELLE footwear business is mainly divided into its own brand and agency brand, and international trade is also a part of it.

Its own brands include Belle, Teenmix, Tata, Staccato, Senda, Basto, JipiJapa, Millie, s, Joy & Peace, and so on; the agency brands mainly include ",", ",", ",", ",", ",", "and" and so on.

The gross profit of footwear business in the first half of this year was 5 billion 998 million yuan, an increase of 30.4% over the same period last year, with gross margin reaching 68.6%, representing a slight increase of 0.2 percentage points over the same period last year.

In the first half of this year, the income of private brand footwear was 7 billion 961 million yuan, an increase of 29.9% over the same period last year of 6 billion 130 million yuan.

Agent brand

The revenue was 643 million yuan, an increase of 25% compared with 515 million yuan in the same period last year, and international trade revenue was 143 million yuan, up 80.5% over the same period last year.

Among them, the proportion of private brand income in the total revenue of the company increased by 2.4 percentage points, reaching 57.4%, plus 0.3 percentage points to 1% of international trade, and the percentage of footwear business in the company's total business increased by 2.7 percentage points.

In the first half of this year, the footwear business of BELLE international opened.

newly opened store

841, progress exceeded expectations at the beginning of the year.

BELLE said that with the continuous sinking of department stores, the core brand has steadily and rapidly expanded the three line city market. In the suburbs and community markets of the central city, only BELLE, a brand, entered more than 20 cities in the first half of the year, adding more than 100 shops to the net.

On the other hand, the same store sales increased by 21% in the first half of the year, on the one hand, due to the prosperity of the market environment. On the other hand, after the 2-3 years of integration, readjustment and preparation, the acquisition brands and new brands such as Zhen Mei Shi, Miao Li, Mei Bao, etc., are now giving up in the performance. Besides, the promotion of the average number of units in the average paction price has also played a greater role.

Nike and Adi continue to stir up the clothing business.

In terms of sportswear, BELLE divides the business into front-line sportswear brands, second-line sportswear brands and other sportswear businesses.

Among them, the first tier brands include Nike and Adidas, which account for more than 80% of the company's sports apparel business, and the profitability of these two brands is strong.

Second tier brands include Kappa, PUMA, Converse, Reebok, Mizuno and LiNing.

In the first half of the year, clothing revenue was 5 billion 144 million yuan and gross profit was 1 billion 922 million 300 thousand yuan, an increase of 20.4% from the 1 billion 597 million yuan of the same period last year, with gross margin of 37.4%, representing a 1.3 percentage point increase over the same period last year.

In the first half of the year, the income of front-line brand sports apparel business, which was composed of Nike and Adidas, reached 4 billion 477 million yuan, an increase of 17.4% over the previous year's 3 billion 812 million yuan. However, the total income of the company decreased from 34.2% last year to 32.2%. The income of second-line sportswear brands was 611 million 500 thousand yuan, up 7.5% from last year's 569 million yuan, while the income of other sports apparel business was 54 million 700 thousand yuan, up by 15.2% over the same period last year.

Clothing business in the first half of the same store sales achieved about 6% of the victory and defeat, shop progress and footwear business generally similar, the first half of the net increase of 349 shops, most of them are first-line brands.

Among them, the leisure brands such as NIKE360 and Adidas Neo of the first tier brands are developing faster, and the growth halo is faster than the main brand. However, due to the short development time, there is a considerable gap between the single store output and the main brand.