Upgrading And Upgrading Of Garment Industry In Yinzhou

The Ministry of Commerce recently announced the first batch of 59 "national" countries. foreign trade Transformation and upgrading of professional demonstration base, Yinzhou District clothing base list.

With regard to the transformation and upgrading of garment industry, export competitiveness and transformation of export mode, our region has introduced a series of supporting policies, and has produced a number of leading export enterprises represented by YOUNGOR, Shan Shan, and Luo Luo Cheng. It has formed three major industrial clusters, namely, shirts, Western-style clothes and casual wear. Among them, shirts account for more than 22% of the domestic market, Western clothing accounts for more than 16% of the domestic market, and casual wear accounts for more than 11% of the domestic market.

At present, there are 762 clothing bases in Yinzhou District. clothing Enterprises, including sales of over 100 billion leading enterprises 78. Last year, base clothing enterprises exported $2 billion 270 million, an increase of 10.5% over 2009. The products market covers the vast majority of countries and regions in the world, including the United States, Europe, Japan, ASEAN and the Middle East.

By the end of 2010, the base garment industry had 10 famous national brands, 5 famous brands in Zhejiang, 4 famous brands in Ningbo, 10 famous national trademarks and 13 famous trademarks in Zhejiang. Ningbo City There are 4 famous trademarks. 3 brands of "YOUNGOR", "Shan Shan" and "Bryan" were selected as the export brands of the Ministry of Commerce. Initially realized the transformation from a single OEM to a brand export.

After the financial crisis, base enterprises from Europe and the United States actively develop new markets such as the Middle East, Japan, South Africa, ASEAN, South Korea, Australia and other emerging markets, increase the proportion of exports of mid-range products, turn to products with competitive advantages such as production of casual wear and sportswear, and try to lay the sales network through the whole ball, thus successfully realizing the transformation from a single market to a diversified market.