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Feng Fan Computer Flat Knitting Machine: Innovation In Steady Technology

2011/8/27 14:50:00 87

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Technical Innovation Of Feng Fan Computerized Flat Knitting Machine

Zhejiang Feng fan numerical control machinery Co., Ltd. started construction in 2007. In 2008, the first computerized flat knitting machine appeared in the market. Sales from scratch to millions, tens of millions of levels, until this year's billion level production and marketing, in a short span of three years, from an unknown enterprise rushed into the forefront of the industry, and achieved rapid development.

The small businesses can have today's scale and achievements. They need not only excellent technology and advanced equipment, but also persistent and innovative spirit.

The reporter of the global sweater net interviewed Zhang Dazhong, chairman of Zhejiang Fung numerical control machinery Co., Ltd. to understand the growth process of the enterprise.

Start: Crisis and opportunity.

Feng fan was founded in the early days.

financial crisis

Most of the peer enterprises are facing a situation of shutting down production and losing money.

Zhang Dong was not intimidated by the crisis. He decided to invest in computer flat knitting machines.

He believes that the financial crisis has stopped the development of peers, but has also given Feng fan a chance to surpass it.

The financial crisis did not affect the development of Feng fan, but the machine started to encounter a big problem: because of the weak technical force, it could only imitate the imported products simply. The first batch of more than 200 computerized flat knitting machines appeared quality problems and lost millions of dollars.

The painful lesson let Zhang Dong decide to increase investment, develop and improve key parts such as knitting needles, sinker, system and so on, and replace more than 200 vice needle plates, finally successfully solve the problem and push the high quality machine to the customer.

Because of this, the Feng fan computerized flat knitting machine has been delayed for more than half a year before reaching the market.

But because of this "quality incident", Feng fan's staff pay more attention to quality, which has laid a deep foreshadowing for the sales volume of over 100 million.

Development: relying on multiple strategies

Market positioning

At the beginning of the sale of the computerized flat knitting machine, the imported computerized flat knitting machine was available.

"Stor" and "

Such as "Jing Jing" and other brands, the domestic computerized flat knitting machine has several brands such as "Cixing" and so on. There are still a large number of pursuers behind.

Zhang Dong aims at the middle and small sweater enterprises, seeks his own "blue ocean", develops inexpensive computer flat knitting machines, and solves the fund trouble of the medium and small sweater enterprises. Since the machine was launched, it has won a large number of customers.

Talent strategy

Zhang Dong said that during the development of Zhejiang Fung CNC Machinery Co., Ltd., he was deeply aware that the competition between computer flat knitting machines was largely the competition of talents. In the process of production, from research and development to production to commissioning, machines and technicians and technicians must be strictly controlled.

Therefore, the company pays special attention to education and training for its existing staff, pays attention to enhancing on-the-job learning, and also employs experts from domestic and foreign computerized flat knitting machines to guide factories. At the same time, it has established joint scientific research projects with tertiary institutions and key national scientific research institutions.

Sales service

Zhang Dong believes that the computerized flat knitting machine can not only focus on after-sale, but should pay attention from pre-sale rather than product defects, and take remedial measures after sale.

Feng fan company will generate the order form documents before the sale, ensure the quality tracking after the products are sold. During the sales process, it will be handled according to the horizontal plane pport (packing requirements), the flat knitting machine distribution (time and place), the installation and commissioning personnel (time determination) and other procedures. After sale service, the company provides "housekeeping service" for customers, and has sales and technical service centers in many countries and regions, so that customers can "buy safely and comfortably."

Strict quality requirements, proper market positioning and perfect

Talent strategy

The thorough sales service has enabled Feng fan to survive smoothly. At present, it has successfully entered Jiangsu, Zhejiang, Shanghai, Guangdong, Shandong, Fujian, northeast and Henan.

At the same time, Feng fan has gone through a period of rapid development in technology. It has fifteen national patents. The products can be solved by themselves from R & D, manufacturing to automatic control system. The products are complete, single and double systems, and all kinds of machines are complete. With absolute advantages, they occupy a leading position in similar enterprises.

Future: further reflects the economic and practical use of machines.

Zhang Dong said that in the future, the company will develop multi system, multi needle spacing, fine control and multi-purpose computer knitting machinery, providing the most cost-effective products for sweaters, especially small and medium-sized customers. As always, they reflect the self requirements of high configuration, low price, heavy quality and service, and further reflect the economic and practical functions of the Feng fan computerized flat knitting machine.