Sun Village Garment Industry Urgently Needs To Seek Brand Outlet From OEM Processing

Sun Village, Fanchang County, is an important foreign trade garment in our province. Exit Processing base, there are hundreds of millions of OEM garments exported from here to the world every year. A few days ago, the author walked into the Sun Village in the activity of "walking grass roots, changing style and changing style of writing". Through investigation, we found that the textile and garment industry of Sun Village needed to find a brand outlet from OEM.

When I came to the shop in Sun Village, the workers were working on a number of sportswear exported to the United States. Zhang Yilong, general manager of the company, said that the RMB exchange rate continued to rise at the moment, making them more cautious when receiving orders.

Zhang Yilong said: "because of the appreciation of the renminbi, the price difference between the middle is so great that it is difficult for us to pick up the long list. It is more difficult to take orders from foreign trade."

As with Costa costumes, there are no big companies in the past. Moreover, this year's labor cost has increased substantially compared with previous years. Order The profit is getting thinner and thinner, which is known as the "iron cutting on the tip of the needle" by the enterprise image.

Yao Shiqun, deputy secretary of Sun Village town Party committee, said: "we are all based on the foundry industry. We only earn about 1% of the profits. We must aim our market to the domestic market and create our own brand. If you don't take the road of brand, you have only one way to go."

Hai Fei crane dress is one of the few brand clothing enterprises in Sun Village. Since 2009, it has begun to cultivate the brand of "Hai Fei he children's clothing". With the maturity of the brand, the enterprise has not only been affected but the business volume has gone up against the trend.

Wang Jinfu, general manager of Hai Fei he Clothing Co., Ltd., said: "foreign trade is not well done now, and profits are getting lower and lower, so making brands is also necessary. For the time being, we have ten provincial agents and more than 100 stores."

The success of Hai Fei crane has brought new hope to Sun Village garment industry. The government of sun village has made clear that it will fully support enterprises' brand development from policies, taxes, funds and services. clothing Export base to "brand clothing base" change.

For thousands of textile and garment enterprises in Sun Village, the "brand revolution" has just begun with the main content of "transformation and upgrading".

Zhang Yilong, general manager of the company, said: "preparing for transformation, there is no room for survival without transformation. Now the brand design, manufacture, sales and service as a whole are already in operation."

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