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Shoe Industry: Today'S Quality, Tomorrow'S Truth

2011/8/27 14:17:00 47

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Looking at the recent major media themes, the quality problem of famous footwear brands has once again become the focus.

According to the results of the inspection of Shanghai industry and Commerce Bureau, leather shoes and casual shoes are being inspected.

Walking shoes

Among other footwear varieties, 45 batches of goods are unqualified, many of which are trademarks of Nike, CONVERSE, XTEP, Puma and other well-known footwear brands.

At present, there are still some problems such as unqualified peel strength and unqualified sensory quality.

Many footwear experts have put forward various opinions on the quality control of this brand.

As far as the breadth of depth is concerned, the quality problems presented by the famous shoe brands undoubtedly once again raise the alarm for the brand quality of footwear industry, and at the same time exacerbate the whole industry's deeper thinking on quality control.

There is no doubt that quality is the foundation for shoe enterprises to survive and the lifeblood of shoe enterprises.

Especially in the current market with fierce brand competition, shoe enterprises should take the initiative to control the quality of the brand.

Because the quality of the brand itself is shoemaking.

market

Direct spokesperson for development.

Although China's shoe brand has made a big breakthrough in the domestic market development, it still has a long way to go on the road of international development.

As a matter of fact, the attraction of Chinese footwear brands to foreign consumer groups is obviously not enough. An important factor is the quality of China's footwear brands.

Returning to China's domestic consumer market again, why the "foreign brand" is so popular with the domestic consumer groups is understandable. Consumer groups generally believe that foreign brands are more social responsibility and more standardized brand quality than domestic shoe brands.

In this regard, the expert asked for a more in-depth and objective rhetorical question, that is, the quality of foreign brands is not without doubt.

Because of the lack of competition constraints, some foreign brands will relax their self-discipline to a certain extent, leading to a decline in brand quality.

In particular, the frequent emergence of foreign brand quality problems in recent years has also made consumers more aware of the pitfalls of shoe brands at home and abroad, thus becoming rational consumption, and the quality of brands is regarded as the main reference factor for consumption.

As we all know, the footwear industry in China is now in a position of international importance, yet in China

footwear industry

The quality of China's footwear industry is still being criticized by the world before the fundamental pformation of "shoe creation" has yet to be completed.

In particular, some countries in Europe and the United States have taken a series of non-tariff trade barriers to China's footwear industry, which has brought great challenges to the development of China's footwear industry.

At the same time, the third party certification and testing is also increasingly concerned by the footwear industry, but in the final analysis, it is because of the quality of the brand to ensure.

Therefore, improving the quality of Chinese shoe brands is undoubtedly the focus of the moment.

But aiming at how to improve the quality.

First of all, it is to improve the production environment. Imagine that in a warm and comfortable environment, the efficiency of employees in shoe enterprises will obviously improve, which will indirectly lead to the improvement of the quality of shoes.

In addition, improving the quality of employees in shoe enterprises is also an indispensable element. This requires continuous professional training for employees, so as to improve the management of shoe enterprises to a higher extent, so as to improve the quality of shoes products.

Now, all prices in the footwear market are rising.

The cost of labor is rising, the exchange rate of RMB is rising, and the raw material of shoe making is on the rise.

In this regard, how should we lower these costs under the premise of ensuring the quality of footwear products? This requires more stringent quality control standards or the launching of modern mechanized equipment.

To be exact, in addition to improving the production environment and the quality of the staff, the use of mechanized production will undoubtedly reduce the defective product rate to some extent, which will also reduce the production cost of shoe enterprises.

For example, the automated computerized sewing machine used by shoe manufacturers is a typical case.

This not only improves the production efficiency of shoe enterprises, but also reduces the labor cost.

Because cheap labor force is less and less in China nowadays, Chinese shoe enterprises can devote more effort to relying on automated production lines instead of more manpower, so as to improve the production efficiency and brand quality of shoe enterprises to a greater extent, thus laying a more solid foundation for the development of high-end footwear enterprises in China.