• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Japanese Midsummer Women's Clothing Business War Heating Up

    2011/7/18 18:26:00 34

    Japanese Women's Clothing Business Warming

    High value-added products and cool comfort design for post earthquake market demand


    In June of this year, Japan Women's clothing business in department stores is in full swing, and sales of products with high added value and various functional prices are getting better. Due to limited power supply, the air conditioning facilities are not fully used, and cool function tops and trousers are greatly favored by the consumer market. In addition, the dress is much cooler and more comfortable than other garments, and it is also popular among consumers.


    Brand sales overall rise


    From June 1st onwards, Department store Shopping centres have launched promotional activities. It is expected that the peak season will continue with the hot weather until the end of September. Although the boom in business war in June was mostly due to discount sales, it has been recovering compared with the sluggish May. Total sales also reached 90% in the same period last year. In the future, the major shopping malls will further expand the category of functional clothing products on the basis of existing commodities.


    At present, Clothes & Accessories Manufacturers have achieved flat or even higher sales compared with the same period last year. Since May, many brands have achieved year-on-year sales growth. On June 20~26, the sales of Onward's "free zone" brand goods increased by 15% over the same period last year, and sales in June also broke through the same period last year.


    The brand EPOCA, MACKINTOSH PHILOSOPHY and Paul Stuart of Sanyang chamber of Commerce have achieved a 10% growth, and the overall sales of women's clothing planning department also surpassed last year. On June 1~26, the growth rate of Itokin (Yi Du Jin) store brand was ESPIE increased by 11%, Jocomomola7%, Sybilla6%, MK MICHEL KLEIN4%, ELLE PLANETE1%.


    Tokyo Style's brand Styleme, Stylecom, Alyesbury and other performance levels also surpassed last year. RENOWN's brand Ensuite's sales of existing prices are flat compared with last year's. WORLD's brand Untitled and Reflect also reached the sales level in the previous year in June. Most brands also launched new models in June and ensured sales through various marketing methods.


    Cool touch product Timely launch


    In June, the Ensuite brand sold only 5000 pairs of cotton pants and polyester blended fabrics, including some special priced products with high cost performance, but the overall market showed strong demand for design, fabric quality and added value. The "free zone" brand sells shirts made of Italy fabrics at a price of 17000 yen, although the price is higher than the traditional product of 2000 yen, but it is still sold out quickly.


    Itokin (Yi Du Jin) has applied natural dyeing technology to 13 brand new shirts, which has played an important role in stimulating the sales of the company. Jocomomola and ESPIE have launched 13000 yen new products, and sales are very promising. All brands will also launch progressive commodities in July.


    Men's clothing sales are about the same. After the introduction of the time limit power supply measures, businesses have launched corresponding commodities. The Sanyang chamber of Commerce has introduced cool and cool fabric products to all brands with good results. EVEX by KRIZIA has launched nylon and polyester blended trousers (priced at 9900 yen), and MACKINTOSH PHILOSOPHY cotton blended knitted jackets (11000 yen) are hot. Tokyo Style's ICEFIT and its copper and ammonia fiber cool feel top coat are also very good.


    ICEFIT products were functional last year. Fabric On the basis of this, some cotton lace texture elements were added this year, the price rose slightly, but the market reaction was good.


    At the same time, due to the limited power supply in Japan after the disaster, the use of air conditioners is limited. Therefore, the textile products for air conditioning diseases are expected to be unsalable. Affected by this, the summer blouses and woolen fabrics worn in air-conditioned environment have also been adjusted in product design, and the market sales situation is relatively stable.


    Women's wear with high added value sells well


    In June, sales of the "free zone" brand increased by 10% over the previous year, and Sybilla grew by 13%. The "free zone" uses copper ammonia fiber / cotton / linen as raw material to develop products priced at 29000 yen, and Sybilla embroidered style products with India hemp / cotton as its raw materials sell for 39000 yen, becoming the best seller of this season.


    The collar's style is comfortable and easy to move. The silk calender printed by UNTITLED is priced at 24000 yen, and sales are improving. Paul Stuart has also temporarily introduced a cold felt processing mercerized cotton product at a price of 43000 yen. Companies generally say that this summer sales season should last until the end of 8. During this period, they will launch new products and best-selling funds to enhance sales of 7~8 months.


    In July, the proportion of summer Tokyo Style functional products to the market increased by 2~2.5 times compared with the same period last year. In the same month, the women's clothing department of the San Yang chamber of Commerce increased 10% of the budget for the new project. The cool touch and UV protection functional fabrics will be applied to many brands in July. In July, the market share of ~8 positive products (including products added to the free zone) should be unchanged from last year.
     

    • Related reading

    中小企業(yè)扶持計(jì)劃期待新規(guī)定

    Industry standard
    |
    2011/7/18 13:20:00
    36

    Difficult To Break The Curse Of Cotton Price, Guangdong Apparel Enterprises "Roller Coaster" Stimulation

    Industry standard
    |
    2011/7/18 9:19:00
    40

    Nike And Other Well-Known Clothing Brand Suppliers Are Accused Of Emitting Environmental Hormone Substances.

    Industry standard
    |
    2011/7/18 9:00:00
    54

    Clothing E-Commerce: The Next Step Is The Bubble.

    Industry standard
    |
    2011/7/16 11:59:00
    30

    Looking At The Way Of Team Building Of Garment Enterprises From The Perspective Of Weir Lang'S Expansion Activities

    Industry standard
    |
    2011/7/16 9:13:00
    64
    Read the next article

    Wenzhou Women Wear The Store To Macao.

    It is reported that Macao the Grande Canale shopping center responsible person has said that in the last store adjustment, at least to Wenzhou women's clothing two storefront. The Grande Canale shopping center is part of The Venetian Macao Resort Hotel, and the five star hotel belongs to Jinsha group. In addition, 4 other five star hotels in Jinsha Group invest in Wenzhou's women's wear and invite them to enter.

    主站蜘蛛池模板: 欧美成人全部免费观看1314色| 日韩av片无码一区二区不卡电影 | avav在线看| 日本19禁啪啪无遮挡免费动图| 亚洲人成激情在线播放| 爱情岛在线视频免费观看网址| 四虎影视免费永久在线观看| 成人羞羞视频国产| 国产精品爽爽ⅴa在线观看| jizz黄色片| 成人免费大片免费观看网站| 久久国产欧美日韩精品| 欧洲精品码一区二区三区免费看| 亚洲精品无码乱码成人| 精品久久久BBBB人妻| 四虎精品成人免费影视| 青青草成人在线| 国产日韩一区二区三区在线观看 | 在线精品日韩一区二区三区| 一级毛片无毒不卡直接观看| 无翼乌全彩无漫画大全| 久久婷婷五月综合97色| 果冻传媒麻豆电影| 亚洲日韩中文字幕天堂不卡| 爆乳熟妇一区二区三区霸乳| 免费观看欧美一级牲片一| 美女的胸www又黄的网站| 国产亚洲视频在线| 鲤鱼乡太大了坐不下去| 国产日韩欧美911在线观看| 男女一进一出无遮挡黄| 国产精品无码久久久久| 91香蕉成人免费网站| 在线观看免费亚洲| chinesefemdom444| 女人国产香蕉久久精品| 一个人看的www免费高清 | 99视频精品全部在线播放| 女人把腿给男人桶视频app| 亚洲国产香蕉视频欧美| 热99re久久精品这里都是精品免费|