New Women's Shoes In Chengdu
August 22nd, Guangzhou.
Under the scorching sun, the sultry air was spreading everywhere.
The shopping mall of the west road shoe business district of Guangzhou Railway Station is somewhat deserted. "Business is bad. Many storefronts do not even receive a businessman for a day."
Li Qianming, manager of Chengdu's Neill shoe industry Co., Ltd., in Guangzhou, said.
Four days later, in August 26th, the Chinese women's shoes in Wuhou District, Chengdu, ushered in a mysterious guest, Gemeri Gigli, vice president of Italy Federation of Commerce and industry.
After inspecting 5 shoe factories in Shuangliu and Chongzhou, Geely announced that it was about to launch a new sales model, set up an office of Italy Federation of industry and Commerce in Chengdu, and take Chengdu women's shoes as the breakthrough point to become a communication platform for businessmen from both places.
Footwear tradition
Sale
Under the background of the impact of the mode, why does Chengdu shoe industry develop all the way?
Tough times for shoe companies to export
Guangzhou Railway Station is a large professional footwear wholesale market in Guangzhou.
industry
Matching has been very mature.
Beside the shoe city, there is a large leather material market. Shoe leather and decorative accessories have been supplied with all kinds of shoes.
However, with the industrial background of East shoe moving westward and the sudden rise of the inland market, the absolute advantage of foreign trade stalls is slowly decreasing.
Li Qianming, who has been in Guangzhou for more than 6 years, is in charge of the company's stalls in Guangzhou.
His job is to recommend products to customers who come to Guangzhou to purchase, which is a window for enterprises to go abroad.
In the step cloud world, Qiao Nell has many years of accumulated customers, business is acceptable.
However, influenced by Russia's gray customs clearance in 2008, there are still a large number of shoe companies that have not yet recovered their money, most of which are bad debts.
The same situation also appeared in Beijing Ya Po Road.
footwear industry
Business circle.
"Now there are countless shoe companies that lose tens of millions of dollars in the market."
The operator of Tianya building, the business district, bluntly pointed out that at present, Russian customers do not order directly to the stalls, but buy the sample shoes at a high price, then directly change the model shoes to the shoe factories to place orders.
For Russian businessmen, this saves a lot of difference from shoe factories to stalls.
However, for shoe enterprises, stalls are a fatal blow.
This mode is a headache for operators in Guangzhou and Beijing.
In order to boycott "smart" Russian businessmen, many shopkeepers explicitly stated that they should not "sell inside the country, but not retail", and refuse to "suspicious persons" enter the store.
But the tide is unstoppable.
Shoe factory direct dialogue with merchants
This heady business model is Chengdu's future breakthrough as a manufacturing base for women's shoes.
"We are going to build a platform for direct dialogue between shoe factories and foreign merchants, so as to give full play to the advantages of Chengdu."
Peng Jun, chairman of Sichuan West shoe industry operation Co., Ltd., believes that the advantages of Chengdu in comparison with Guangzhou and Beijing are obvious in terms of women's shoes making ability.
In the past, Chengdu women's shoes were restricted by the local stalls, and the shoes produced were always able to go to Guangzhou, Beijing and other shoe stalls through intermediaries.
As a result, Chengdu women's shoes are easily submerged in the vast "shoes sea", and it is hard to play their own brand. Secondly, the high agency fees and logistics fees increase the cost.
Today, all the constraints are being broken one by one.
Under the background of building a comprehensive pport hub in the west of Sichuan, Chengdu, as a provincial capital city, is opening up all aspects of aviation, railways and highways, and the logistics base is being built in all districts and counties.
The opportunity was found and Chengdu began to act.
Sichuan export shoes city will be officially opened to the public next year. This is an important carrier for Chengdu to build an export direct sales mode, and also a platform for direct dialogue between merchants and shoe factories.
This will become the "central business district" of shoes exported to shoe factories in Sichuan to display orders, trade and business offices, and become the high-end headquarters base of Sichuan footwear industry.
Will attract a large number of domestic shoe enterprises to enter, and accelerate the formation of the export market of the core area of Chengdu women's shoes manufacturing base.
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Not only that, Chengdu shoe companies are taking action.
More and more standardized production lines have been spread to shoe factories. In the past, the frontier trade mode with high profits and high risks has gradually shifted to the regular big trade mode.
Chengdu new billion Footwear Co., Ltd. has completed the pformation, smoothly with European and American buyers direct dialogue, and has completed tens of millions of orders.
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