Shanghai Home Textile Exhibition &Nbsp; Four Bright Spots To Integrate China'S Exhibition With International Standards

In 2011, China International Household Textiles and excipients (Qiu Dong) Expo has been successfully carried out in Shanghai. This exhibition has nearly 1200 enterprises and exhibitors from 27 countries and regions, and nearly 10000 professional visitors come to visit and negotiate.

Xiaobian also personally experienced this exhibition. There are many bright spots in the 3 day exhibition. From booth layout to new product creation to preferential policies, it is enough to attract visitors. It seems that the exhibitors attach great importance to the exhibition and spend a lot of time and experience preparing for the exhibition. Xiaobian summed up four highlights. This is the most prominent feature of the exhibition.

Highlight 1: the exhibition hall is decorated with new ideas.

Walking in the pavilion will find many enterprises this year.

Among them, Xiaobian is most impressed by the golden sun textile exhibition booth. This year, their theme is "illusion". The shape of the exhibition is somewhat like the combination of water cube and bird nest. The products inside are also very distinctive, with dark color as the main theme, and the dreamland blue as the main theme. The idea of innovation is so perfect.

Enterprises know better how to attract visitors and franchisees, and the effort to make innovations on the booth is only the first step. A good start can attract more customers. Starting from the first impression, "good start is half the battle", believing that this truth is applicable everywhere.

Highlight two: home textiles should also be unique in taking the brand line.

China's home textile enterprises began to pay more and more attention to brand marketing, and many well-known home textile brands also took part in this.

Violet is based on the purple wedding series bedding, and carries out the theme of "purple" to the end, complemented by other styles of bedding, highlighting the brand characteristics.

Chen Yongbing, chairman of the board of directors, said that wedding home textiles are products of every brand, but most of them are mainly red, while the violet products are marked with purple as the main products, and red is also one of the essential products.

This makes the differentiation of brands prominent and has certain advantages in competition.

The above mentioned golden sun textile is a typical case. Although they mainly make home textile fabrics, they show their individuality at the exhibition and display new products and technology products. This is a new concept that many enterprises do not have, and it also brings new inspiration to more brand names.

In recent years, domestic brands not only work hard in product R & D and design, but also begin to do so.

Highlight three: the International Pavilion attracts visitors with brand strength.

The International Pavilion in the W1 Pavilion is also a highlight. The Turkey pavilion has a long queue in front of it. It is known that many people are waiting for Turkey's free special ice cream. This is also one of the ways to attract the audience. It seems to be very effective.

In the UK Peter reed brand home textile exhibition booth, luxury carriage first attracted a large number of spectators, not to mention the luxury and refinement of the products, not to mention the design of the details. The director said that their brands had a long history, and there were special home textiles for Royal use, and the "Royal" brand came from here.

The atmosphere of the booth design of Lan Jing group is very refreshing. This time, the group has introduced the wood fiber product, which is a new breakthrough in environmental protection raw materials. The raw materials produced abroad are based on environmental protection and low carbon, and the raw materials for producing the most comfortable household textiles are brought to the country. This is also a breakthrough for the enterprises and the domestic textile industry.

It seems that foreign exhibitors are very optimistic about China's market, they have enough confidence in products, and they are full of expectation for Chinese market.

In terms of brand quality and design details, there are many places worth learning abroad. These brands also give domestic enterprises new incentives, constantly improving products, design and ideas, and making brand that really meets the needs, so that they can develop for a long time.

Highlight four: Home Textile trend to release the dominant future

One of the highlights of this home textile exhibition is the popularity of home textile products. The distribution of popular trends in various pavilions is particularly hot, attracting many visitors to stop.

In the exhibition area, it is not only home textiles but also an attitude towards life. It is easier to be accepted by the popular ideas of home textiles.

The release of color trends is one of the highlights of the Shanghai home textile exhibition. Unique originality can be seen everywhere in the publishing area. Color therapy is a field previously untouched by home textiles. This new concept has emerged this time, showing the harmony and warmth of the family with beautiful coloring.

Color matching at home is one of the key points in life. Today, when the pressure of life is relatively large, it is also one of the concepts of home to use color to ease it.

Environmental protection and low carbon is a new theme in recent years. This fashion trend released highlights the theme of home textile products, green products, bring new visual impact, at the same time, in the use of fabrics is also environmentally friendly, basically is not natural white, in the fabric production process to reduce pollution, is the first step in environmental protection.

Xiaobian conclusion: the summary of this home textile exhibition is: the highlights are frequent. The home textile brand attracts visitors at the exhibition with unique product ideas and creativity. It is one of the advances. Home technology products begin to attack the market. Home textiles products that regulate the temperature are two of the progress. The trend of home textile is released. After multiple screening and evaluation, the designers' products are finally recognized and released as a fashion trend.

Xiaobian colleagues also found several problems worth considering: Although there are many prohibition of taking photos on the booth, the impact on exhibitors and reports is not very big. Only the enterprises dare not expose their new products. Do not know whether they are motivated by the protection of intellectual property rights or are they afraid of being copied by their peers?

Secondly, some specially designed and innovative large enterprises are more easily attracted by the booth, while some small business stalls are not taken seriously. Not only from the media but also from the visitors, this deserves attention.