Jiangsu International Fashion Festival: Boosting Garment Industry Upgrading

High end dialogue

The textile and garment industry is the traditional dominant industry in Jiangsu. In 2011, the opening year of the "12th Five-Year" plan, Jiangsu's textile and garment industry moved towards the leading position. "Accelerating the adjustment and upgrading and changing the way of development" became the core task of this period. In the past 5 years, Jiangsu's textile and garment industry has undergone the baptism of the international financial crisis, the spanformation of China's manufacturing industry and the spanformation of its marketing mode. The Jiangsu Provincial People's government and the Jiangsu International Fashion Festival Organizing Committee have promoted the reform of the textile and garment industry in Jiangsu with the help of reform and innovation, and plotting its great development and prosperity. In 2011, in the face of the new development period, the mature Jiangsu textile and clothing brand was gaining momentum, brewing new breakthroughs, changes and upgrading. This year's Jiangsu international fashion festival celebrates its thirteen birthday. This newspaper's "high-end dialogue" column group visited the Jiangsu International Fashion Festival Organizing Committee's deputy director and secretary general, and the president of the Jiangsu Textile Industry Association, on the innovation focus of the current clothing festival and the development plan of the textile and garment industry in Jiangsu in the next 10 years.

During the "high-end dialogue" in 11th Five-Year, Jiangsu's textile industry has made remarkable achievements and structural adjustment has been achieved. Obvious results By the end of 2010, the textile industry in Jiangsu has entered the ranks of trillions of industries. Behind this, the role of professional exhibitions in upgrading and developing industries is beyond doubt. What are the aspects of these functions? Please introduce them.

Xie Ming Jiangsu international clothing festival and Expo has gone through 10 years of wonderful history, with great progress made by the government, industry, enterprises and their partners. The exhibition has increasingly become a national first-class industry exhibition with hardware facilities, service mechanisms, brand projects, leading enterprises and comprehensive influence. Its strong industry exhibition, brand exhibition, trade atmosphere, industrial links, and fashion show both at home and abroad have fully reflected its prominent position in similar exhibitions in the industry, and greatly promoted the development of the industry. During the "11th Five-Year" period, Jiangsu's textile industry has made remarkable achievements. By the end of 2010, Jiangsu's textile industry has entered the ranks of "trillions of industries", and the total output value of the textile industry has reached 10521 billion yuan. The output value doubled over the end of the "fifteen" period, and the export earned 350,57 billion dollars, an increase of more than 80%, a profit of 556,56 billion yuan, an increase of 4 times, and the absolute value of profit growth ranked first in the country in 2010. In the first half of this year, the textile industry in Jiangsu also increased profit growth over output and sales growth, which means that the textile industry in Jiangsu has entered a new stage of spanformation and development. What is the concept of "one trillion"? The whole country has to buy 800 yuan for Jiangsu products, and 200 yuan for every person in the world to buy Jiangsu products is exhilarating. The exhibition is the trade platform for our industry to open up two markets at home and abroad. It links the upstream and downstream industrial chains and the links between domestic and foreign supply chains, shows the window of technological innovation and brand building, has a significant role in promoting industrial upgrading and technological progress, and has a guiding role for enterprises to take the road of brand building; it also promotes the exchange and cooperation between domestic and overseas industries.

The high end dialogue 2011 is the opening year of the 12th Five-Year plan. The "12th Five-Year" plan will be clear textile industry Listed as one of the key industries in which manufacturing industry has changed from strength to strength has greatly enhanced the confidence index of the textile industry. In this context, what is the overall development environment of Jiangsu textile industry? What's the impact on the Jiangsu International Fashion Festival?

Xie Ming's "12th Five-Year plan" put forward that in the next 5 years, our country should spanform and upgrade the manufacturing industry, constantly optimize the structure, improve the quality of the varieties, enhance the supporting capacity of the industry, eliminate backward production capacity, develop advanced equipment manufacturing, adjust and optimize the raw material industry, spanform and upgrade the consumer goods industry, and promote the manufacturing industry to grow from strength to strength. Our textile industry in Jiangsu proposed to build Jiangsu's new advantages during the "12th Five-Year" period, that is, efficiency, quality, brand, fashion, talent and environmental advantages. Such a macro policy environment can provide good conditions for the continuous innovation and successful hosting of the Jiangsu International Fashion Festival. We have seen that in the face of this trend, most of the exhibitors of Jiangsu international garment Festival move towards the direction of "spanformation and upgrading and enhancing core competitiveness", focusing on R & D products and innovation models to meet the market development needs. 　　

The Jiangsu international fashion Organizing Committee held the first Jiangsu fashion creative week last year. On this basis and highlights, what are the main events of the thirteenth Jiangsu International Fashion Festival held this year?

Xie Ming will hold the second Jiangsu fashion this year on the basis of the success of the first fashion week last year. Creative week Focus on enhancing international fashion exchanges. At that time, we will invite excellent designers from France, Britain, Japan and China Hongkong, Taiwan and our province to perform the exhibition, pass on the latest international fashion and information and design concept, and promote the improvement of clothing design level in our province.

The clothing festival will continue to deepen the theme of "brand Jiangsu and fashionable Jiangsu". The exhibition will be held at the new exhibition hall of Nanjing Hexi International Expo Center. The new museum has advanced facilities, complete facilities, more than 1200 booths and an area of more than 45 thousand square meters, an increase of about 30% compared with the previous one. The central exhibition area will show the new position of the trillion industry scale of our textile and garment industry. It will show the "11th Five-Year" development achievements of our province's textile and garment industry and the vision of "12th Five-Year" development plan. This exhibition includes a large number of famous Chinese brands and local famous brand exhibitors such as sun, Bosideng, Yalu, red leopard, Yihe, Hengli, black peony, Yue Da, Le Qi, AB, sang Luo, Xue Zhu and so on. Fraser, Jiu Jiu, Xin Jian Lu, Su Si, ahaston, Jin Chao, Bai Fu Lun, free and comfortable, Xuan Ze, Yi bang and other cutting-edge brands will also appear on the same stage, showing the new achievements and new images of brand building. There are more than 20 industrial clusters in Shengze, Zhen Ze and Tong Qiao Industrial chain.

The "high-end dialogue" exhibition is an important business platform to help enterprises develop domestic and foreign markets, and is a window for technological innovation and brand development. Under the new situation of domestic and foreign markets, what services will be provided for exhibitors and spectators during the exhibition?

As the organizer of the exhibition, Xie Ming, based on the steady improvement of the exhibition scale, has made more efforts in the aspects of new products, new processes, new technologies and new trends, highlighting the sustainable development features of technological innovation, low carbon and environmental protection. On the other hand, the services of the association in the whole organizational process have also been strengthened. Both exhibitors' organization, on-site service, audience organization, activity arrangement, fashion trend announcement, news publicity, green building and so on are all approaching to the first class brand exhibition in China. This year's international clothing festival's quality service is also reflected in the main activities. The awarding ceremony and reception of the thirteenth Jiangsu International Fashion Festival will be held at the upcoming ceremony of the thirty strong brands of Jiangsu textile and apparel, to promote continuous brand creation in the whole industry. The twenty-third China International Wool Textile raw materials trading information conference and the Changshu mayor's summit on spanformation and upgrading of China's textile and garment industry will be held. The summit will invite leaders, industry, media representatives, experts and experts from different cities to join Jinling. At the same time, In addition, a seminar on "enterprises should deal with trade friction and prevent legal risks" will be held. A seminar on "e-commerce development of garment enterprises" will be held. The thirteenth Jiangsu international garment festival will be held. The China Eastern Silk Market popular fabric alliance "fabric name, new product" exchange meeting and foreign trade enterprise special docking meeting will expand the market for enterprises.