The Early Childhood Education Exhibition Is On The Way To &Nbsp; We Are Alert To The Three Misunderstandings In The Exhibition.

CIEPT 2011 China (Zhengzhou) will open in September 23, 2011 at the Zhongyuan International Expo Center in Zhengzhou. International Preschool supplies And toy exhibition, booth layout, preliminary preparation work is basically ready. In line with the attitude of the exhibitors and the experience of previous group exhibitions, the Organizing Committee of CIEPT2011 China (Zhengzhou) International Preschool Education supplies and Toys Exhibition held that there were three misunderstandings in the participation of exhibitors.

One of the misunderstandings: the cost of exhibition is the primary criterion for exhibitors.

Many companies always regard exhibition costs as the primary criteria for exhibitors when choosing exhibitions. This is understandable, paying attention to cost is the law and inertia of enterprise management. But it often forgets the crucial point that only when cost is linked to benefits can it have its economic connotation. Input and output are often proportionate. Only when output is greater than input, i.e. efficiency is greater than cost, is profitability, or low cost. Otherwise, if the cost is greater than the efficiency, or without any input, it will be a loss, and investment will not have any economic value. Therefore, it is not always the best input and output ratio to pursue low booth fees.

The exhibition also needs to be invested. Besides the necessary material guarantee, the audience organization is a crucial link. Research data show that a successful exhibition can increase the percentage of audience attraction by various means: advertising is 46%, sponsorship exhibition is 104%, press conference 77%, entertainment activity is 86%, all these activities require capital investment, and too low and low cost of exhibition may be at the expense of the organizers' Jerry building, at the cost of sacrificing the necessary soft and hard facilities and service quality. Because the exhibition also needs profit. Therefore, if the low exhibition fee can not guarantee any benefits to exhibitors, no matter how low the exhibition fee is, it is also a waste. At this time, the low exhibition fee becomes a kind of disguised splurge, which is a crime against enterprises.

Two of misunderstandings: eyes only stare at the so-called exhibitions and exhibitions.

On the contrary, there are also some enterprises. Select Exhibition When the famous brand enterprises in the industry regard themselves as the benchmarks of their evaluation, they insist on the so-called "brand line", and they will not enter the exhibition without great fame. No matter how expensive the exhibition fees are, they must go in. This is also an unrealistic dogmatism.

Many enterprises take the idea of "Qian Qian" to participate in the exhibition, and think that they can get many large orders when they attend an exhibition. But the fact is that they have invested large sums of money in the past and against the wishes, but not necessarily in return.

In particular, many private enterprises, which were originally very thin, always go together to squeeze the same world exhibition, regardless of whether their products are suitable for the positioning of the exhibition. They will not be able to squeeze in this year. They would rather wait for a few years. Some even refused to take part in other related exhibitions for several years.
Besides the high cost, the exhibition also has its weakness. If the stars are shining, you may drown your glimmering, especially for those who have just started out. Moreover, the name exhibition is not necessarily suitable for you in terms of its professionalism. The exhibition also has a tailor-made problem.

And every exhibition is a bedding and savings. Only by continuing to attend the exhibition, can we work hard to achieve the goal. It is unrealistic to never give up halfway and fantasize about the final word. Someone once made a metaphor: attending the exhibition is like boiling water, even if it burns to 98 degrees, but if it stops, it is still 98 degrees of water, not boiled water, so we should continue to burn and wait until it is boiled. The same is true if you want to enter a famous exhibition. Not a pound of money can bring rewards. If the strength of the enterprise can not support this continuous investment, we should choose some fairs which are more suitable for their needs, smaller scale and lower cost.

For the economic significance of the exhibition. It is best to choose the right match for the exhibition. Low is not desirable, high climb is even more unscientific!
Only by finding "right" can we not choose "expensive".

Misunderstanding three: the opening and closing process of the exhibition is the same as the beginning and end of a marketing campaign.

From the nature of any economic activity, marketing activities do not exist alone. The exhibition activity is basically a docking with the market and customers, and it is a small part of the whole marketing activity of the enterprise.

The purpose of exhibitors is to promote their products and obtain orders, but this is only the whole. Marketing activities Continuation or beginning. To achieve the ultimate goal of marketing, there must be a lot of work to do before. The research institutes ranked the importance of the exhibition's marketing objectives by investigating them, in turn, judging the new customers 42.4%, enhancing the image of the products 38.6%, finding new customers 37.4%, directly discovering qualified customers 32.2%, finding new customers from the existing potential customers 29.1%, and taking orders for only 16.9%.

However, many exhibitors have misunderstandings. They think that they should be quick to see the exhibition, so they are always exhibiting in a hurry. The opportunity always pays attention to those who are prepared. Participation is not just about putting products, sending business cards and sending leaflets. It takes months or even a year to prepare for related events. Meticulous planning must be made to create bright spots and strive for eyeballs at the exhibition.

At the same time, the end of the exhibition does not mean the end of the marketing activities of the exhibitors. It should keep in touch and communicate with the customers gathered in the exhibition. If necessary, it will also send people to visit them to consolidate and expand the customers and potential market discovered from the exhibition, so as to achieve the ultimate marketing goal of publicizing the corporate image and expanding the brand influence of the enterprise.