The Era Of "Addicts" In China's Footwear Industry

Speaking of addiction, people often think of smoking, drinking, gambling addiction, but with market Increasingly diversified economy, this "addiction" is also deeply penetrated into all walks of life.

Just like the "addicts" popular in Oxford street in London today. Shoes brand Sales elements undoubtedly leave a big torture to shoe operators. At present, "China's footwear industry" has become an indisputable fact. However, compared with some international brands, the image of Chinese shoe brand with low added value, low brand awareness and low independent intellectual property rights also needs to be refreshed. On the whole, it still has to be attributed to the lack of design and innovation elements, and the injection of "addicts" in the new era shoe business is understandable. But what does "shoe addicts" mean?

For this reason, Dr. Denison, an economic expert stationed in the United States, explained that the "drug addicts" of footwear companies refer to the ideas and behaviors of European and American countries in the innovative design of their own shoes and other brands.

At present, Europe and the United States have their own domestic affairs. Shoe industry The construction is more focused on the development of science and technology, and has gradually become a "addiction", a design addiction which is openly competitive with the major international shoe brands, commonly known as "addicts", and the penetration of this new concept is also gradually improving. To put it simply, in the shoe industry, "addicts" is the shoe enterprise brand design innovation of high intensity input.

As we all know, the disparity between China's footwear industry and the international footwear industry lies not only in the efficiency of production, but also in the objective limitations of China's footwear industry. Obviously, if we can not control the design channel of shoe brand, the shoe industry in China will be in a passive situation for a long time. Especially in recent years, the "labor shortage" and "unemployment tide" erupted in recent years, which is a greater degree of inadequacies in the development of China's footwear industry.

Looking at the situation of shoe enterprises in Wenzhou, Dongguan and other places, this situation is even more difficult. Just like the "wait-and-see tide" mentioned before by experts, it is a case. Admittedly, design is everywhere, but in the past, most shoemaking enterprises did not have deep excavation. But now the times are different, the design innovation of footwear brand has entered a new development mode, and has a profound impact on the consumption concept of consumer groups. Therefore, no matter whether the shoe industry design is suppressed or the shoe brand continues to innovate sales, it can no longer ignore its design.

Nevertheless, there are still voices questioning the "design economy" era. They doubt whether the design economy can continue, or if the shoe enterprises "addicts" are in the process of gradual development, whether or not the shoe business operators will ignore the design of shoes brand again because of other factors such as the change of consumer group concept. In fact, this worry exists, but the probability of showing is relatively small. As the transformation and upgrading of China's footwear industry is facing, the brand innovation route of shoe enterprises "addicts" is understandable. It will be a good route choice. What's more, all kinds of costs continue to boom at the moment, pushing shoe companies to the next stage. Only by finding shoes and services with high added value on the basis of high cost can China's footwear industry create better development.

In short, after the twenty-first Century era of brand gold rush, the competitiveness of design has become the key to the success of shoe enterprises. But design and technology have always been the short board of China's footwear industry. To some extent, this short board has led to the Chinese shoe industry having to rely on low price competition to survive. However, China's labor costs are still rising, and raw material prices are still rising. Therefore, more and more shoe enterprises are beginning to realize this crisis. They are also planning to upgrade their footwear enterprises through design and innovation, thus driving the Chinese shoe industry into a new era of "addicts" brand development.