Jiangsu Clothing Brand: "Dummy Fat" To "Strong Giant"

"Jiangsu garment industry still has to unswervingly take the road of brand and take the road of fashion, striving to achieve a great leap forward from" clothing province "to" strong clothing province "in 12th Five-Year. We should not be dumb, but be strong giants. Han Ping, director of the Organizing Committee of Jiangsu International Fashion Festival and vice president of Jiangsu Textile Industry Association, told reporters at the news conference of the thirteenth Jiangsu International Fashion Festival.

Jiangsu, a big clothing Province, was once confused in the development of garment industry. The reason is that although Jiangsu is a big clothing Province, it is not a big brand province. Although Jiangsu has Yalu, sunshine, red bean and so on, a number of brands in the country, as well as embroidered Niang, Alton and other famous brands in the province, but the international clothing market has the appeal of Jiangsu brand is still very few.

The relevant data show that by the end of 2010, Clothing industry in Jiangsu The total output value has reached 10521 billion yuan, and has entered the ranks of "trillion industries", earning 35057 billion US dollars in foreign exchange, increasing by more than 80%, earning 55 billion 656 million yuan, and the absolute value of profit growth ranks first in the country. Jiangsu garment industry currently has 2 famous brands in China, more than 50 famous brands in China, more than 30 famous trademarks in China, and more than 300 famous brands in Jiangsu. On the whole, Jiangsu's clothing industry has been in the forefront of the country for many years.

However, the proportion of brand economy in Jiangsu garment industry accounts for only about 20%, plus the current brand is mostly concentrated in South of Jiangsu area and less in North Jiangsu brand. The road of brand building in Jiangsu still has a long way to go. Compared with Zhejiang, Guangdong and other famous brand provinces, Jiangsu clothing enterprises for others to do the wedding dress is also widespread. In addition to this year's "shortage of money", "electricity shortage", "shortage of people" and "high cost" of the "three wastes and one high" situation, the spanition of Jiangsu clothing is extremely urgent.

The Jiangsu Garment Association has made great efforts to enhance its internal strength and focus on guiding the growth of the large enterprises supporting and promoting the garment industry in the whole province. We should pay close attention to brand building and lead the development of garment industry in Jiangsu and even the whole country by brand, and constantly promote the upgrading process of the entire garment industry.

The Jiangsu international garment Festival, which is hosted by Jiangsu Economic Commission and Jiangsu Textile Industry Association as one of the few professional exhibitions in the country, has consistently promoted the Jiangsu clothing brand as the main purpose of the exhibition. It has been successfully held for twelve consecutive sessions. The thirteenth Jiangsu international clothing festival, which will be held from September 7th to 9, will continue to adhere to the theme of "brand Jiangsu and fashionable Jiangsu". It will consist of three major parts, including the Expo, the second Jiangsu fashion week and series activities. All activities will be upgraded in an all-round way.

The Expo will be upgraded with "new exhibition hall, new starting point and new height". The thirteenth Fashion Festival will be moved to the new Nanjing Hexi Museum. With the help of the advanced facilities of the new exhibition hall, the service level will be improved, the scale of the exhibition will be expanded, the brand level will be improved, and the new leap forward development will be realized. The second Jiangsu fashion week will introduce more international ideas, strengthen fashion, create meaning and design, enhance the level of activities, reflect the pluralism and epochal trend of fashion creativity, and upgrade the series activities to reflect the charm of fashion, brand and innovation.

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As Han Ping said, after 13 years, Jiangsu international garment Festival has gradually become a significant and unique brand in the national garment industry, and has gradually developed into a booster for clothing brand promotion.

Yu Bing, Deputy Secretary General of Jiangsu Textile Industry Association and deputy director of the Organizing Committee of Jiangsu international clothing festival, said that by holding clothing festivals and peacetime service, promoting enterprise brand construction and gathering Jiangsu garment brand fleet, Jiangsu garment industry has initially formed a brand system based on China world famous brand, national brand name brand, provincial famous brand as the key and local famous brand, and Jiangsu clothing industry began to step out the road of brand construction from "Jiangsu production" to "Jiangsu manufacturing" and "Jiangsu manufacturing" to "Jiangsu intellectually made".

Under the situation of homogenization competition and intensified international competition, Jiangsu clothing brand enterprises are actively adapting to market changes and innovation, finding their unique position in every value chain of the industry, seizing the best areas and taking the lead in innovating brand development mode.

The new rising brand of Jiangsu, the aricon Menswear, has adopted the SPA operation mode in the past few years. After implementing the integrated brand management, with the development strategy of "focusing on the region, focusing on products, focusing on customers and focusing on breakthroughs", from the brand operation, commodity planning to production and retail, the unified operation mode controlled by the company has rapidly realized the chain scale, brand benefit and standardized and fast replication of direct management stores. In a few years, it has developed rapidly to more than 200, and has achieved good results in product marketing, market coverage and economic benefits.

Red beans, Yalu and other brands are in the enterprise. Brand diversification On the way to success, diversification will help to integrate brand resources, realize the sharing of designer team resources, and enhance the strength of product research and development. We should realize the multi level coverage of sales network and complement the advantages of resources, and make full use of the marketing channels of domestic and foreign brands to make joint efforts stronger and bigger.

In addition, clothing enterprises in Jiangsu Province focus on brand development, product design, scale economy, precision manufacturing, supply chain and marketing channels, and promote the spanformation and upgrading of enterprises, forming a group of brand enterprises with sustained competitiveness both at home and abroad.

Act as Domestic wool garments Jiangsu Sunshine Group Co., Ltd., a leading industry in the industry, has consciously accelerated the spanformation of its development mode and achieved a rise from "low value chain" to "high-end value chain". 60% of the profits from the woolen garment industry came from new products. Brand effect is prominent, brand product sales account for 50% of total sales.

By forging Jiangsu clothing The brand's weapon is that Jiangsu now owns a number of Chinese famous brands such as red beans, Yalu, sunshine, Hai Lan's home, Yihe, snow bamboo, Yue Da, Dong Du Feng, Lanzi embroidery and arshton. This year's thirteenth Jiangsu International Fashion Festival has added some new brands, such as FA Shi Fei, Jiu Jiu, Xin Jian Lu, Su Si, Jin Chao, Xuan Ze and Yi bang. Many famous brands of famous enterprises have built up half of Jiangsu's clothing. Jiangsu's strong road to clothing is striding forward.