Sports Shoes Divide NBA "Cake"

The company has launched a series of supporting activities for a series of contract projects. At present, the marketing resources of NBA are becoming more and more popular in the field of domestic sports products. Several sports brands face the tempting "cake" in recent stages and take part in the carve up action.

In November 6th, Xu Jingnan, chairman of Fujian PEAK group, signed a contract with Beijing CEO NBA in Beijing, announcing that the two sides had entered into a partnership.

Subsequently, Anta (China) Limited announced its strategic alliance agreement with the NBA rockets in Houston, USA on November 10th.

As a matter of fact, last year's development of NBA's existing resources was only Lining's parallel with PEAK.

However, since the second half of this year, Anta has signed two Rockets players after the Rockets boss Alexander became the largest shareholder abroad.

At this point, the situation of the Chinese sports brand arena in NBA has developed from the original PEAK and Lining dispute to the current tripartite confrontation.

This time, PEAK and Anta, while increasing their NBA signing projects, strengthen the design of a series of supporting activities of contract projects, in order to tap their marketing value to a greater extent.

The industry believes that this shows that China's private enterprises are more mature in the international resources marketing operation.