The Sixth China Dongguan International Shoes Exhibition. Shoe Machine Exhibition (Fall 2007)

The cost of raw materials and labor is rising, but competition is becoming more and more intense. Can price reduction really increase profits?

Is brand building a way out of vicious competition?

How can we successfully build our own brand?

China's internal consumption capacity is rising, so is it necessary to open up China's domestic market? Is retail department the best way to enter the domestic market?

I believe that many manufacturers and brand enterprises are thinking about the above problems all the time.

As one of the most professional footwear exhibitions, the Sixth China Dongguan international footwear exhibition, shoe machine exhibition (Fall 2007), invited 3 experts and experts to talk about the most popular topics in the industry during the 3 day exhibition (28 to 30 November).

We have discussed the problems and development trend of shoe factories all over the world, as well as the analysis and prediction of the footwear industry's pre service nature, and also discussed the channels to enter the domestic market of China.

A wide range of subjects and rich content will bring valuable information and advice to participants, so that buyers from all over the country can have a rich shopping trip.

In a highly competitive market, footwear manufacturers need to seek breakthroughs and break through in the factories. Simple price competition can no longer bring advantages. Building their own brands has become a topic that manufacturers around the world must face up to.

Italy shoe making enterprises have built many famous international brands, and the success of them can be borrowed from everyone.

Massimo Donda, the chairman of the Italy footwear retailers Association, who has been engaged in shoemaking for more than 120 years and is full of passion and experience in shoe industry, will give a speech on Dongguan's international shoes exhibition on "how to build a successful brand" at the Dongguan international shoes exhibition. It will be explained by the success story of three traditional brands of Italy footwear, Italy's leading Fratelli Rossetti, mass production of middle class women's shoes Manas and fashion young brand Fornarina, at 13:15 on November 28th - 14:45.

To further enhance the communication between exhibitors and buyers, the organizers of the Dongguan international footwear exhibition, in collaboration with China's most prestigious fashion magazine "China Fashion News", are planning a campaign called "practical business opportunities, communication and win win - brand shoe enterprises and department store exchanges summit". In the key cities of the country, the department store managers of 10 high-end shoe products are invited to conduct in-depth exchanges with brand shoe companies to explore the way to develop department stores as China's domestic sales channels, and set up excellent communication platforms for manufacturers and retail terminals.

The event will be held in the same venue during the exhibition. The first session will be directed by the Department Store Manager with rich practical experience, who will talk about how the new brand enters the department store, and aim at the shoe factories and brand enterprises that are interested in developing the domestic market in China, especially in the department stores.

The second link is the exchange of dialogue between the store manager and the brand shoe manager. The brand shoe factory will show its respective brands, positioning and the willingness to cooperate with the shopping malls. The store manager will give advice and share experience (14:30 to 18:00 November 29th).

Under the new labor law, the shoe-making enterprises in the coastal areas of the Pearl River delta face many difficulties under the background of the shortage of labor and the rising cost of human resources. However, many factors such as frequent international anti-dumping and trade barriers, rising domestic raw materials and land prices, appreciation of the renminbi and the decline in tax refund have made Chinese shoe manufacturers find another way out.

In view of this, the Hongkong footwear industry association, the professional footwear magazine published by the southern press and the organizers of the Dongguan international footwear exhibition will jointly hold the seminar on the survival and development of the footwear industry in the Pearl River Delta, and invite experts from Guangdong labor law and the right personages in the footwear industry.

The seminar was supported by Guangzhou Footwear Association, Guangzhou Yuexiu District Leather Footwear Association, Shenzhen Longgang Leather Footwear Association and global international shoe net (15:00 to 17:00 November 28th).

"How can manufacturers successfully develop the retail market?

Why is the idea of manufacturing marketing not suitable for retail marketing?

What are the inherent disadvantages and disadvantages of relying on "huge advertising" to invest in brand strategy?

Why is the current status of loose clothing in China not an opportunity or a trap?

How to build a profit model for enduring terminals? "

And so on are the concerns of many manufacturers of finished shoes.

Ms. Dai Chunhua, an experienced expert in modern department stores, fashion brands and even retail outlets, will share with her audience how to create a successful footwear brand in the Chinese retail market (November 29th 11:00 – 12:30).

At present, most shoe factories in China are facing many problems, such as more money, less quantity, shorter delivery time and lower marginal profits. Many shoe factories have felt very difficult to operate. To maintain growth is not to increase sales, but to improve their management level.

Dr. Chen Zhian, who has over 20 years of experience in operations management, training and consulting, will provide professional advice to all shoe factories (November 28th 11:30 – 12:30) on the successful management experience of shared shoe manufacturers - LEAN management system.

As a professional buyer of fashion shoes, as well as manufacturers of finished shoes, we must keep abreast of the trend of the market and always keep an eye on the latest trends in the market.

CAITONG Asia is an internationally renowned color authority. It is also the originator of various PANTONE color systems and advanced technologies for wide industrial applications.

The representative of CAITONG Asia will present the "2008 spring and summer color trend" at the exhibition to explain the color and application of the 08 spring and summer fashion, so that buyers and shoe factories can grasp the latest trend (11:00 November 30th - 12:00).

Seminars and conferences only entertain the industry, with limited places, first come first served, pre registered buyers and exhibitors preferred.

The content and time of the seminar are subject to change.

For details, please visit the official website www.chinashoesexpo.com.

Apart from a number of symposiums, the fashion show, the Dongguan international shoe fair, which is leading the market, will also arrange a wonderful fashion show every morning to show the winning entries of the shoe design competition and the latest footwear of the key exhibitors.

The exhibition will be the best bridge for buyers from all over the world to search for high-end footwear products, shoes and accessories, and collect market information.

To facilitate buyers from all over the country to visit the exhibition site, the organizers will add more free shuttle bus stations this year, from Hongkong, Guangzhou, Shenzhen and Humen to buyers in Dongguan Houjie exhibition hall.

The Sixth China Dongguan international footwear exhibition, shoe machine exhibition (Fall 2007) will be held on 28-30 November in Guangdong Dongguan (Houjie) Guangdong modern international exhibition center. The exhibition will be jointly sponsored by China Light Industry Crafts Import and Export Chamber of Commerce, Dusseldorf Exhibition (China) Co., Ltd., Hongkong attire Exhibition Service Co., Ltd. and Guangdong Modern Exhibition Management Co., Ltd., and is the only professional shoe exhibition of UFI international recognition and Dongguan.

For enquiries, please contact Miss Ceng Huiyi / Miss Huang Jiaxin, Tel.: (852) 28118897 Fax: (852) 25165024 e-mail: miss shoe@adsale.com.hk miss / Jiang Chang Yi, Dusseldorf Exhibition (China) Co., Ltd. telephone: (8620) 87555515 Fax: (8620) 87551551 e-mail: grace@mdc.com.cn / cara@mdc.com.cn media and visit enquiries, please contact: miss Peng Qiuping / Huang Yongsong, Ya style Exhibition Service Company Limited: telephone (852) 28118897 / (86755) fax: (86755) grace@mdc.com.cn / (e-mail): publicity@adsale.com.hk Pan Yingjie miss / Yang Bingru miss Dusseldorf Exhibition (China) Co., Ltd. for more details, please visit www.chinashoesexpo.com.