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Analysis On The Trade-Off Between Advantages And Disadvantages Of Garment Enterprises

2011/9/6 19:26:00 29

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Trade-Off Between Advantages And Disadvantages Of Garment Enterprises

Nowadays, a large number of enterprises are going to go on the market, while the other side has a voice saying, "listing is not good."

Wedding bird

Wu Zhize, chairman of the group, has said that the popularity of the brand has increased rapidly since the listing. At present, there are hundreds of millions of investors in China. After the listing of the stock, a large number of shareholders are concerned about the company.

Publicity is better than CCTV advertising.

Li Kailuo, an economic research expert in the famous fashion industry, looks at the benefits of going public.

Financing

To achieve rapid and large-scale development, this is especially effective for those homogeneous products enterprises, such as sporting goods industry and casual wear industry.

Then, is it good for companies to go public?

And listen to the experts.

President of UTA Fashion Management Group

Yang Da Jun

Listing is a double-edged sword, not a sole criterion for evaluating clothing enterprises.

For example, for personalized brands, the significance of listing is not large, such as exceptions, Mass Phil or women's clothing brand with original character.

Tian Yuan, chairman of China Entrepreneur Forum: not every entrepreneur needs globalization.

There are hundreds of thousands of Companies in China. It is impossible and unnecessary to become internationalized enterprises.

However, China has produced thousands.

pnational corporations

It is a necessity and necessity.

Everyone has a strong aspiration and the domestic market is also large. Many enterprises do not have the strength and conditions to enter the international market competition.

There is no need to go this way.

Zhang Tao, vice president of Anta: it is not important not to be listed on the market. A company that can continue to make profits and maintain steady growth is a good company.

Wang Zhuo, Secretary General of China Fashion Association: how many good brands have been bitten by VC, forced by listing, double edged sword and no way back.

No listing is also a good company, such as Mars, Armani and so on.

Asone creative director Qiu Zihao: China's understanding of listing is a bit one-sided. The purpose of listing is to pursue globalization. This is only a globalization of numbers, rather than the globalization of enterprise products.