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Dayang'S Three Biggest Brands Unveiled In Dalian Fashion Festival

2011/9/7 10:23:00 41

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In from September 3rd to 6th, in the twenty-second Dalian international [10.60 1.05% stock bar Research Report]

Costume festival

At the 2011 China (Dalian) international clothing and Textile Fair, Da Yang creation [14.63 1.32% shares bar Research Report (600233) its senior men's wear brand TRANDS (Genesis), business dress custom brand KEYMEN (Kamen) and online direct selling brand YOUSOKU (excellent search cool) three self main brand collective appearance, become the Fashion Festival's considerable popularity.

Following the strategic pformation stage of the new thirty years, the company is taking the brand as its core strength and making every effort to build a world-class clothing brand and the largest single volume company in the world.

The YOUSOKU brand was founded in October 2009 and was acquired by Da Yang in June 30th this year.

In this clothing festival, the company launched the YOUSOKU brand "city search KU" campaign. The aim is to reinterpret the personality of young urban white-collar workers in the new age through the men's dress PK competition, and advocate a fashion proposition for pursuing the true self.

Hu Dongmei, director of Dayang creation, said that the current trend of clothing consumption in China is the gradual reduction of formal clothing consumption. The leisure factor, diversity and functional pursuit have been continuously strengthened. The functional requirements of ventilation, cooling and wrinkle have become an important part of clothing consumption.

Integrating the YOUSOKU brand into the listed companies, the company takes a fancy to the consumption potential of the urban young people in pursuit of fashion personality and the habit of consuming online shopping. It plans to spend 3 years on the promotion of YOUSOKU brand.

In this time

Costume festival

Shang Yang was founded by Liaoning clothing association and Liaoning costumes.

Designer

The association awards the honorary title of "the top ten clothing enterprises" in Liaoning province. The company's KEYMEN (Kamen) senior suit brand is rated as "the best custom brand".

According to the judges, Dayang created a strong business strength in export trade and independent brand innovation in the adverse circumstances of the global economic crisis. The annual Western-style clothing export volume was 4 million sets, ranking first in the country for many years, and made outstanding contributions to the development of Liaoning's garment industry.

At the same time, the company has made new breakthroughs in customizing business clothes.

In 2010, KEYMEN brand realized sales revenue of more than 100 million yuan. It is understood that this year the KEYMEN brand is in the hands of the implementation of the contract has more than 100 million yuan.

It is also understood that the TRANDS suit of the senior men's wear brand of Dayang creation has been raised since the current clothing festival. The lowest selling price has increased from 6800 yuan in 2009 to 7800 yuan in 2010 to 9800 yuan.

The company said that the target consumer of TRANDS suits is a high-end consumer group with an annual income of more than 500 thousand yuan. Because of the rising price of imported raw materials and the increase of labor costs, price increases can not be avoided.

In 2010, sales of TRANDS suits also exceeded 100 million yuan. The brand marketing team believed that 100 million yuan sales represented a brand entering the gold sales period.