How To Pull The Endorsement Star Into Your Clothing Store?

Before opening a flagship store, the regional manager has been very much at the opening site. Distributor Face, but with the increasingly fierce competition in the clothing industry, single shop opening can no longer be "dull", so the star or even the "leader" of the production enterprise to the store opening scene "show face" has become a normal. "The grading of the clothing market is already obvious, and now the details are to compete." Liu Yiqun, general manager of Wolf Road clothing company, introduced the flagship store or large scale single store opening day. Sales performance How will it affect the morale of dealers to a certain extent? Everyone wants to get a good start, but how to increase the attention of the store? Star "platform" is one of the ways.

It is understood that, according to the past pattern, the stars invited by garment enterprises often appear only at the order meeting, but now they are different. If necessary, they still get the platform of the store. Last month, the seven wolves spokesmen not only attended the brand's 2012 spring and summer new product ordering, but also went to the seven wolves flagship store. The arrival of the store made the store "overcrowded", and "through the star effect", many consumers who did not come to the shop feel the atmosphere of the seven wolves. Zhang Yue, director of the media of seven wolves, said that the seven wolves flagship store belongs to the experiential shop of the seven wolves, which is a new international terminal image. It represents the leading decoration standards and trends of the clothing industry stores.

Not only seven wolves, Powerful fighter The famous brands such as the nine herd kings and other brands have begun to launch a craze for "star platform hot marketing".

It is understood that in February of this year, CabbeenLifestyle opened two stores in the first breath, with an area of 528 and 454 square meters. The fashion show called "Chao bingmen blazing Bingfen" was staged. Famous pop stars, famous hosts and singer singers came to the scene to get HIGH on the scene. In June, he came to the sunning Galaxy square, to take part in the "trousers Culture Tour". Lin Congying, chairman of the nine shepherd king, said that the brand culture of nine herd Wang has been widely disseminated through such a national large-scale event of "trousers Culture Tour". According to its disclosure, many stars will be shown at various stations of the nine Mu Wang, explaining the key points of the usual dress matching to many VIP customers and spectators. Recently, the famous film star came to Na Ning to attend the 2011 strong men's short sleeved jacket jacket party at the local city, and shared the idea of "gown" dressing with guests. "Playing brand culture is no longer new. Finding stars to talk about brand culture is rare. Maybe this is also a kind of brand culture. Trend " Wang Zhifang, Secretary General of the association of quality technology supervision, said.