Why The Exhibition Is Getting Worse?

Nowadays, there are more and more kinds of exhibitions. Some cities have become a new industry in the local area, increasing the local GDP.

While we are happy to have more publicity opportunities, we will also sigh that the effect of exhibiting investment is getting worse.

The exhibition industry, like other industries, is facing the problem of information flooding and distraction of consumers.

Participation in an exhibition is less than a few thousand yuan, tens of thousands and hundreds of thousands of people. How to make the limited cost play a role and not to play the role of water and water has become a problem that the exhibitors have to think about.

Exhibiting is also a systematic work. If you want to focus on the eyeball and improve the effect of exhibition, you need to design the layout from three links before, after, and after the meeting. Through the eye search before the meeting, the focus of the meeting will be focused, the traverse will be detonated and the effect will be improved.

Where are you, beloved?

In the vast numbers of people, you can get to know a stranger and know each other. Besides the possibility of fate, there are still some tools and techniques you can use. You can search your favorite person through it, and at the same time you can use it to dress up yourself, so that people who are interested in you can come to you.

We often talk about "circles" in our daily life. Each circle has some common characteristics and characteristics.

Our exhibitors are also looking for friends from certain circles to join us and work together with you to achieve the grand cause you have described.

Over the years, we can see that some powerful enterprises, apart from elaborately dressed up at the exhibition, will also pre heat the exhibition through certain media before the exhibition. Some will warm up the booths in the mainstream urban media of the exhibition city, and some will set up many outdoor advertisements on the main streets leading to the exhibition, which will attract the participants' eyes and allow them to have a memory and interest for the enterprises ahead of time, so as to lay a good foundation for the smooth success of the exhibition.

Pre exhibition design is an important part of ensuring the effectiveness of the exhibition. The purpose, objectives, strategies, tools, methods, publicity, booth design, booth publicity, organization division and so on must be considered before the exhibition and rehearsal is ready, so that it will not fight the unprepared battle, and it will be possible for more friendly forces to enter your positions and move for you in the short days.

There are three important points to be grasped: first, what attracts you to attract attention from the exhibitors; two, what means to attract distributors to pay attention to you; three, how to persuade dealers to trust you.

A successful exhibition must be very well prepared. What we call "Kung Fu out of poetry" is the truth.

Dress up and throw Hydrangea

Get into

We can see that some powerful enterprises attach great importance to the design of the booth. In the exhibition industry, this is called the special installation, that is to rent a site at the exhibition site, and start the exhibition hall design by oneself. Last year, when the exhibition was held at the hahar sugar and wine club, the booth of the Jiugui Liquor, Heng Shui Lao Bai Gan and Mongolia Wang wine was still fresh. The design features of these stands were distinct, and it was estimated that every exhibitor would be able to visit the exhibition hall.

Stop and take a look.

The booth is fixed and well designed. If merchants do not walk from here, they will not be able to reach the contact and communication with them. We can see that some enterprises take the booth as the center and go out to send out promotional materials at the entrance of the exhibition hall, main passageways and hotels where the customers stay.

These propagandists will usually be carefully packaged, and they will unify their costumes and speak together to give a deep impression.

And sometimes their hands are equipped with special props to increase their attractiveness to the eye.

Some enterprises will even engage in special activities to create momentum, attract attention and magnify the effect of exhibitors, such as the tea show of tea Fair, the signature of celebrities, the beauty show of Tang costumes, etc. These can play a good role in focusing on the eyes, activating the booths and enhancing the effect of exhibitors.

I have participated in the 2007 Harbin autumn sugar and wine meeting, because of the time tight, and not in the booth layout of the booth, choose the hotel as the stronghold of the investment method, so only in the way out to do more homework.

We recruited 16 students from Harbin Institute of Technology as information disseminating propagandists. After training them, they sent them to the front of the exhibition hall and the front of the main hotels for information distribution and brief explanation. This way also achieved good results. During the four days, our customers were in an endless stream. Many of them entered the queue to discuss with us.

Let the spark of love bear fruit.

"Excitement at the meeting, loose after the meeting", "more customers, fewer customers" is a common phenomenon in investment.

This requires us to enlarge the fine feeling and let the spark of love bear the fruit of victory.

Many enterprises can not timely classify the intention customers, and take further targeted communication measures according to the characteristics of different customers. This is an important reason for the fever and cooling down.

"Investment must be cautious" may be a concept shared by every businessman.

As far as maturity is concerned, try to invite them to the company to enhance their confidence and dispel their concerns from different angles through the overall strength, concept, image display and teamwork.

In the process of communication, while we are conveying our policies and requirements, we should also pay attention to considering the position and angle of our competitors. Only in this way can we get the recognition from dealers and have a common cognitive foundation, and cooperation has also made a good start.