How To Ensure The Effect Of Exhibitors

Exhibitors should take various factors into consideration when facing various exhibitions, including a series of problems such as the way of exhibition, the place of exhibition, the scale of the exhibition and the qualification of the sponsor.

Choose the way to display

Before attending the exhibition, first of all, choose the most suitable way of exhibition. The way of exhibition can be simply divided into Collective exhibition And individually exhibited two categories.

There are basically two forms of collective exhibition: first, collective participation, which refers to a country, region or an industry participating in an exhibition at a collective level. It shows as a group of national groups, industry groups and group companies. Two is a joint exhibition, and over two exhibitors form a collective exhibition unit.

In general, there are specialized personnel in charge of exhibition organization. For small and medium-sized enterprises without experience and relevant market knowledge, their strength is not good enough, especially in developing international market. However, collective exhibition will be restricted in the exhibition area, exhibition time, booth design, exhibition style, staffing and so on.

Compared with collective exhibitions, the exhibition is individually exhibited by exhibitors. Exhibitors directly participate in an exhibition on display alone. This is the most common form of exhibition. They not only require certain exhibition knowledge and technology, but also need to spend a certain amount of money and manpower. However, independent exhibitors have greater autonomy, so they can design their own characteristics, display their real strength and enhance their popularity.

Different exhibitors have different advantages and disadvantages. Exhibitors should choose suitable exhibition methods according to their own needs and strength so as to achieve the best exhibition effect.

Avoid misconceptions

In the selection of exhibitions, we should pay attention to avoid some wrong choice ideas and methods. If Exhibitor Without considering the needs of the market and ignoring the market conditions, it is often wrong to make a comprehensive and meticulous selection of the exhibition. For example, because the cost is low and the exhibition is chosen. Cost is one of the factors to choose the exhibition, but in a market economy regulated by supply and demand, there are three reasons for the low cost. There are probably big points in the market. The first is that the market potential of the exhibition site may not be large. Two, the exhibition may not be suitable for exhibitors. Three, the quality and efficiency of the exhibition may not be satisfactory. Therefore, it is often wrong to choose an exhibition because of low cost. We must not consider the cost of exhibitors in isolation, but consider all aspects of the cost. Whether the market has potential, whether the exhibition is suitable for exhibitors and whether the exhibition effect is good is the most important consideration.

Prepare ahead of schedule

Like other areas of economic circulation, the exhibition industry also has such a rule. Good exhibitions and exhibitions are highly efficient, exhibiting good benefits, and are generally of professional nature and have a certain history of exhibition. This exhibition is made by professional technology, strict management and long-term efforts. But the organizers of the exhibition will strictly control the exhibitors and visitors in order to ensure the quality of the exhibition. First is the invitation to apply for exhibitors and visitors. Secondly, the organizers supervise and inspect the exhibitors, and deal with or even prohibit exhibitors from violating the exhibition regulations. In addition, visitors will be controlled. Visitors who meet the requirements can visit the exhibition. These measures ensure the quality and efficiency of the exhibition.

In view of the above situation and the long preparation period of the exhibition, exhibitors should start the exhibition immediately after making the exhibition selection.

　　 First, the exhibition work should be arranged as soon as possible. First, it is necessary to put forward the exhibition application as early as possible. The principle of publicity is The new exhibitors should be accepted according to the principle of "first come, first come, sort". However, organizers may also give priority to good quality exhibitors or exhibitors who do well in public relations work, so exhibitors can also do some public relations work and strive for some preferential measures.

In addition, since the exhibition area is limited, the venue should be implemented as early as possible for exhibitors who are attending the exhibition alone. Well, the exhibition hall is crowded, especially the good exhibition time.

　 Second, do long-term work plan, formulate exhibition work plan and carry out various tasks step by step. In all marketing ways, exhibitions may be the most efficient, the most frequent and the longest cycle, and all links are linked. All these tasks can not wait until the last minute to do so, nor can we ignore some links. Therefore, we must work out a detailed and long-term plan for work, and we must consider the arrangement of funds, personnel, work items and work schedules.

In short, in order to ensure the effect of exhibition, the selection of exhibitions can be roughly divided into: research and selection of the organizers, research and selection according to the exhibition materials, obtaining information through direct inquiry, obtaining research and selection, and obtaining information through field investigation to conduct research and selection. Exhibitors can use their own conditions and needs to do the exhibition selection in a shallow way or in all ways.