Home >

Take Stock Of All Kinds Of "Door Events" In The Recent Fashion Industry

2011/9/8 15:38:00 47

??? 日本語 Fran?ais English 中文

From mid summer last year to more than a year, China

clothing

The brand has not been tranquil, and one after another crisis has left the enterprises unprepared.

Reporters started last year at the end of 7 wolves incident, clockwise combed the past few years in the industry occurred several representative crisis.

Seven wolves "quality gate"

In July 27, 2010, the Beijing industrial and commercial bureau was on the official website.

Publish

In 2010, the quality monitoring results of clothing products in circulation field were a routine routine inspection report which was no longer normal. But for the seven wolves, from that moment, they were "standing on the cusp of public opinion".

As one of the companies exposed to the incident, Quanzhou seven wolf sporting goods Co., Ltd. is the authorized operator of Fujian seven wolf industrial Limited by Share Ltd.

The product was manufactured in July 2007, and the reason why Quanzhou's seven wolf sporting goods Co., Ltd. was "on the list" is that the company's female POLO short collar T-shirt is not qualified.

In July 28th, the publicity result was cited and reported by the media.

Although the specific contents reported by various media are not the same, most of them especially highlight Quanzhou's seven wolf Sports Co., Ltd., one of the "litigants".

In content reporting, especially on the title of the article, we must say that it is sensational, and even explosive.

The death of Karl Denton's "fake foreign brand"

In March 15th this year, CCTV news channel broadcast "News Live Room", Menswear brand Dan Dan gun.

Reported that the card Dan Dan just registered in Italy, but the production and operation is only in China, not "Italy brand", but "foreign goods in the skin", selling high prices to obtain "huge profits".

Subsequently, CCTV's "focus interview" also broadcast such a "foreign goods" and repeated reports.

JEANSWEST building controversy

In May 23rd, accompanied by a piece of "JEANSWEST building" in Chinese and English.

sign

The plaque hangs on the outer wall of the fourth classroom building of Tsinghua University, and a debate surrounding JEANSWEST building is staged.

In the poll of "micro-blog building" and "listing what you think" in the fourth teaching building of Tsinghua University, sponsored by micro-blog Association of Tsinghua University, 24% voted netizens thought, "naming is no problem, but don't crown the name" JEANSWEST ".

At the same time, it was also focused on almost all mainstream media such as people's daily, Xinhua news agency, CCTV and so on, which triggered a very small discussion in the society.

Finally, the Tsinghua University concluded that the "JEANSWEST building" nameplate does not hang back and the name of the building does not change.

ONLY agent disputes

In July 18th, Beijing World Trade Street, a number of people wearing "ONLY, I am fair, and my hard-earned money" banner, attracted pedestrians in the past. They were originally three agents from Hunan, Loudi, Yongzhou and Chenzhou in the ONLY area. The exaggeration came from dissatisfied with the sudden termination of their agent management rights.

They questioned ONLY's terms of contract for 3 months as the overlord clause, and just started to make profits and suddenly had to withdraw the agency power.

agent

Business orders; the head of the company does not respect agents.

In the afternoon, events even developed into a physical conflict between these agents and the employees of the company.

Lining NPE crisis

In August 23rd, the international environmental protection and Greenpeace organization announced that Adidas, Lining and other brand clothing were detected with a toxic substance called NPE (Chinese name is nonylphenol polyoxyethylene ether, a recognized environmental hormone). After being discharged into the environment, it quickly resolved into NP, which interferes with the endocrine of the organism and is toxic to the reproductive system.

The news was reported by China's voice of the national news network, and was quickly spread by other media.

Some netizens even ridiculed: "Adidas, Lining, unification, Shengyuan, Jissbon......"

The famous companies in these industries, though their main businesses are different, now have the same attribute: they have all created "sexual harm".