Shoe Enterprises Create Terminal Market &Nbsp; Shop Experience Leads The Meager Profit Era.

As we all know, "multi store opening, big shop occupancy and special hall combination" mode has become the current terminal store.

In addition, the shoe enterprises also offer special activities, discount, raffle, exchange points, gifts, time limit snapping and other activities.

But in the face of frequent shop promotions, it is difficult for consumers to determine the stable price of footwear products. Even in the long run, consumers will lose the trust that they have originally depended on.

For this reason, the expert of Su Li Dun resolutely put forward the concept of "clear price, real price", that is, the sales and consumption groups of shoe enterprises must be traded according to the marked price, so as to further standardize the management of shoes enterprises' shops and bring more practical store consumption experience to the consumer groups, so as to boost the terminal market to achieve more satisfactory results.

Admittedly, from the basic experience level of shops, the scientific operation of display and series promotional activities is very important.

But from a more comprehensive perspective, the layout of shop background music is also a key element that can not be ignored.

Mid Autumn Festival is coming, let music give store experience a magic.

"Music is the microphone that the shop moves up."

Dr Edinburgh, England, said in a column of shopping guide reading.

In today's diverse shopping experience environment, the setting up of shop music is obviously a must for consumers.

According to the latest media information, most of the domestic consumer groups are dissatisfied with the layout of the background music.

It is generally believed that the volume of background music is too loud, which directly affects the communication between customers and salesmen, especially in the middle aged class.

It is undeniable that the layout of the background music of the store will be accompanied by the pmission of sound waves, indirectly reflecting the culture of the shoe terminal brand store operation and the cultural value of the shoe brand covered.

Xi ran, when we entered the major stores and special stores, it is easy to see that pop music has become the first choice for all major businesses to arrange their sensual consumption experience.

However, we often find that in some stores, the selection of background music sometimes depends only on the personal preferences of the staff in the shop, and there is still a lack of scientific planning and layout, which obviously has a certain impact on the customer consumption.

Therefore, we must make sure that different terminal shops have different requirements for background music, and this requires that terminal shops must choose the layout of background music according to their own store characteristics.

Seeing that the annual Mid Autumn Festival is coming soon, some businesses are beginning to consider whether or not to convert the music layout of the shop before the switch to the more festive music as the background, and then launch a series of brand promotion and promotional activities to drive the brand sales of shoe enterprises to achieve new breakthroughs in performance.

It can be seen that the layout of the background music of the shoe enterprises will directly affect the settlement of the consumer's flow to a greater extent, thus indirectly affecting the operation effect of the whole terminal store.

In short, store experience construction is undoubtedly the core of the terminal market.

In view of the different levels and demands of consumer groups, only by effectively combining the display of stores, the series of promotional activities and the arrangement of background music in the store hall, can customers' and market's repeated scrutiny be able to withstand, and then the new shop style economic development in the era of meager profits will be detonated to create a distinctive version of Quixote's terminal marketing.