What Does "Double Star" Shine On?

In September 9, 2011, the double star held a brilliant 90th anniversary Daqing.

In the process of pformation from planned economy to market economy in China, double star is one of the 3000 shoemaking enterprises in China. It is the first outstanding company in China to be commended in 1987.

Enter the group and enter

Condense "hearts and minds"

Binaries actively play an important role in Ideological and political work, and use traditional national spirit to educate employees so that ideological and political work is more dynamic and effective.

The double star put forward the idea that "the more the nation is, the better and the best it is," it puts forward the idea of "creating the Chinese people's own management theory" and sums up its own management mode, "double star 99 management law".

After the investigation by the Chinese Academy of Social Sciences, the two star management theory is compiled as "double star light", which is popularized throughout the country.

Since then, they used Chinese pictographs to summarize and refine the experience of double star management, and launched a set of "ABW" theory with Chinese cultural characteristics corresponding to the western "MBA".

Bravely contending for the first "A", carrying forward the "B" of the innovative spirit, fighting the market to create the famous brand "W", and Wang Hai's "ABW" theory have provided reference for the creation of the national brand, and have been praised as the "Chinese characteristic enterprise development philosophy" which is very instructive to Chinese enterprise management; and summed up the management theory of manufacturing and processing industry, such as "soft rubber hard management, hard machinery and fine management, and small commodity cutting management". These new management theories with double star characteristics have become the important ideological foundation of making the big and strong double star brand.

As early as in the early stage of entrepreneurship, the two stars put forward the idea of "loving factory, seeking truth, fighting hard, making profits, developing and advancing", "creating famous brand is the biggest politics in the market economy, is the best patriotism", "famous brand is the golden rice bowl of a double star", and "famous brand is the atomic bomb in the market economy" and other cultural concepts.

These cultural ideas serve as a guide to the unification of staff thought.

The two stars also put forward the development concept and goal of "setting up national spirit, carrying forward the national spirit and creating national brand".

Now, in the face of the grim situation of soaring raw material prices, the two stars launched in a timely manner the "big business life that I gave to my company, what I dedicate to the enterprise" and "youth in the twinkling of the stars" and other big discussions and educational activities, breaking the mystery of innovation and changing the old consciousness of "innovation has nothing to do with itself".

In double stars, even if an operator has a little improvement on the operation method, they will be encouraged to use the operator's naming operation.

The "double star" has realized the whole staff innovation of "the trinity of management, engineering and technical personnel and operators", launched a new war of people in the commercial war, and made many things that were not worth thinking in the past become reality.

Every year, the rationalization proposals put forward by various departments of the double star departments reach thousands of thousands of pieces, creating hundreds of millions of yuan economic benefits for enterprises. A new phenomenon of "full staff innovation, whole process innovation and all-round innovation" has emerged. Many advanced models of "post-80s" and "post-90s" have sprang up. They have created new technologies and technologies with passion and youth, and have made high quality products to make positive contributions to increase profits.

Highlight "human feelings"

Humanistic management and family management are effective forms of Ideological and political work.

Especially in recent years, under the environment of "labor shortage" in the whole country, the two stars have paid close attention to good family management, actively done practical work and good deeds for employees, and created a warm and comfortable working and living environment, which has successfully solved the contradiction that restricts the shortage of human resources in the development of manufacturing industry.

Since the reform and opening up, double star people have pioneered the implementation of personnel system reform, breaking the recruitment system of the planned economy, and put forward the slogan of "double star without migrant workers" and "double star" into double stars, breaking the identity limit between cadres and workers, and implementing the employment system of competitive posts.

Through strengthening family management, all units of the double star have played an effective role in educating people, inspiring people and condensing people.

For example, under the condition of tight funds, the Binxing shoe industrial park has built second apartment buildings with ground heating and supporting facilities.

Various units also carry out different forms of basketball, table tennis, calligraphy and painting, speeches and other competitions, enriching the staff's amateur cultural life.

Now, a large part of the factory's recruitment is relying on "relatives and friends". There are many "family posts" such as husband and wife, sisters, brothers, relatives, classmates, neighbors, townships and so on in the workshop. There are only more than 400 employees in a double star footwear industrial park with family ties, accounting for 30% of the total number of people, making it the main force in the production line.

With the help of family management, employees have a sense of belonging to the enterprise, and have achieved "effective recruitment, retention, good use and long work", thus effectively stabilizing the workforce.

Cultivating "human morality"

"Inheriting traditional excellence, absorbing advanced foreign countries and creating their own characteristics" is the purpose of the double star group's ideological and cultural innovation. Over the past 30 years, it is precisely this aim that Binxing has created a new mode of Ideological and political work based on seeking truth from facts and a unique double star corporate culture.

Over the years, in the state-owned enterprises, the concept of "doing good quality is serving the people and quality is the life of enterprises" has become a slogan. The two stars first used the Buddhist culture management enterprise, and put forward the idea that "good quality of products is the greatest virtue of doing good deeds", "quality is equal to quality, quality is equal to morality, quality is equal to conscience".

This kind of inheritance of the essence of traditional culture has been recognized by the staff for its realistic attitude towards enterprise management. In 1995, Wang Hai made a speech in Singapore that "the Chinese traditional culture of Buddhism is used for business management".

The double star uses moral culture to raise the quality of products to the height of moral character and morality. With the quality concept of "output is money, quality is life, double stars want more money", education staff adhere to the "quality one vote veto", adhere to the "reward and punishment, quality inversion and quality pay system", so that the quality of the internal contracting stock system is first guaranteed, quality is improved by innovation, quality is improved by practice, and the quality of products is raised to a new level.

Each workshop of the double star can see the "trustworthiness area" and "waiting area" beside the machine platform, and set up the upsurge of competition, such as the townships, the comrades, the brothers, the post-80 and 90 machines, and the couples.

The two star company in Shandong province promotes the quality of domestic sales shoes with the high standards of export shoes, and strive to create boutique workshops and boutique lines.

It is precisely to constantly pay attention to the moral and cultural education of honesty and credit, and promote the steady improvement of the quality of double star brands.

Integration into the "mechanism"

In the early 80s of the last century, the two stars put forward that "good money is the best ideological and political work" for engineers and technicians who have made outstanding contributions.

The practice of Deng Xiaoping's "rural contract responsibility system" was pplanted to the factory, and the implementation of "factory currency operation", "family consumption management" and "internal contract stock system" persisted in the "four in one" management method of culture, system, management and operation, and formed a new contract management method of "four self packs" (self management, self calculation, self reduction and self reduction), which tightly tied human resources and equipment together, and the employees changed from "hate equipment" to "love equipment". They treated the equipment as their comrades in arms and partners, realized the harmony between people and equipment, and took the business and leadership as their own way to get rich and strengthened their feelings for the enterprise. In order to further activate the mechanism, double star must increase production management mechanism innovation according to China's entry into the high cost period of human resources.

In the double star production line, whether it is shoes, clothing, tires, machinery or printing and packaging workshop, innovative enthusiasm can be seen everywhere.

This new mechanism of internal marketization contract management has raised the competitiveness of the double star market to a new level.

Forging "mode"

The double star culture and double star spirit are implanted into the enterprise, so as to unify the staff's thought, recast the soul of the enterprise, and revitalize the tangible assets with the intangible assets of the enterprise culture is an important move for the two stars to absorb and merge the new enterprises.

At present, the double star has formed a p national, cross industry, cross ownership large enterprise group, but no matter which production plant, you will see a unified management mode, the management mode of the double star has been implemented in every corner of production and operation.

Whether it is the creation of cultural atmosphere in factories and workshops, or the changes in the mental outlook of workers, people can feel the distinct ambience.

The practice of binary stars shows that new culture is an indispensable spiritual pillar in business war.

Innovative enterprise culture should be put into practice. Entrepreneurs should combine with reality to create new culture and new theories that adapt to the development of enterprises, combine with market competition and deepen management, so that the culture will have vitality and enable enterprises to achieve sustainable development.