Young Girls' Successful History Of Entrepreneurship In China: Keen To Seize Opportunities
Qiao Wanshan, a foreign girl
27 years old, graduated from Harvard University.
Carol Chyau
The card says: born in the US, he returned to Taiwan, China at the age of 7, and then went to the United States to study. He went to mainland China to start his own business, and now he is CEO of Shokay company.
Shokay, the world's first yak.
Life creative shop
。
In 2006, Qiao Wanshan, who studied public administration and international development at Harvard University, spent six weeks visiting Yunnan with his classmates.
There she saw yaks for the first time.
"There are 140 million Yaks in the world, most of them in China."
Although yak is known as "a treasure", few people realize the value of yak hair.
Abroad, little is known about yak hair.
And she read in a book published by the United Nations that yaks have soft fur and wool.
Rival
。
If so, why can't we see it in the market?
In the survey, she found that domestic textile manufacturers are not good at expanding their products, basically what they need in foreign markets and what manufacturers do.
But foreign designers do not know that there are yak hair materials in China, and of course there are no orders.
"In addition to ideas and brands, I have nothing.
If we sell raw materials, we have no advantage. We are not traffickers.
We also do not have our own factories, we must cooperate with processing plants. "
After the inspection, Qiao Wanshan gradually determined his direction: making clothes and making ornaments with yak hair, creating his own brand.
In 2006, Qiao Wanshan's Shokay company was established to purchase yak fiber directly from the herdsmen in remote areas of China, producing household clothing and children's clothing.
Last year, there were more than 3000 farmers and herdsmen who worked with her. This year, the plan is to expand to more than 10 thousand households.
Local farmers and herdsmen not only provide yak hair for them, but also make jewelry for them.
At present, she has more than 100 stores, and its products are exported to more than 10 countries, including yarns, home accessories, adult ornaments, children's toys, etc.
Qiao Wanshan's goal is to buy 10 tons of yak velvet this year.
10 tons does not sound very much, but a yak can only supply 100 grams of yak beef every year, and 10 tons need to be collected from 100 thousand yaks. This also determines that Shokay can only take the luxury route.
Among the accessories that Qiao Wanshan carries, a flower ornament costs 220 yuan for a jewelry and 770 yuan for a scarf.
"In fact, this price is not very extravagant."
She said.
Her dream is that after people think of yak hair, they will think of Shokao.
In the far future, people will think of Shokay when they think of luxury brands from China.
She hoped that Shokay could lead "exotic and socially responsible".
Luxury fashion
"
Master of University of Cambridge is a queen bee in China.
He is also 27 years old, and his father, Alya, who graduated from University of Cambridge's economics major, is from Pakistan. Her mother is an American and works in Yunnan.
In 2006, Alia graduated from University of Cambridge with a master's degree in economics. He first went to Africa to do business projects for sustainable development. After she went to Yunnan with her mother, she fell in love with it.
"It's a natural place with mountains, water and flowers."
Alya felt that if honey was produced there, the brand would be easier to promote.
Before that, some people in the locals were keeping bees at low altitudes, but not widely.
In 2008, Alia founded the Shangri-La farm in Yunnan, and began working with bees in the mountains to produce pure natural honey.
"They have doubts and excitement in their eyes because they can make money."
At the beginning of the introduction of the bee keeping program to the mountain people, the mountain people were hesitant, but not as close as she imagined before.
"They watch TV and know that many people outside the mountain are making money.
They are also eager to make money. "
Shangri-La farm helps farmers install beehives and packages and sells honey. She firmly believes that "commerce is a powerful weapon to solve the poverty problem".
Subsequently, her project was supported by the government and guided by bee experts.
"I don't know anything about technology. I work with local universities to solve technical problems."
The role of allya is to bring together many resources.
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Ai Liya especially wanted to help local women.
In 2008, she set up 20 beehives in a village. During the harvest season, she produced much higher prices than the middlemen and mountain traders.
But she has not yet made money, "she said." the best result now seems to be that in 2010, the money can be recovered and the money will be made in 2011.
She did not disclose how much money she had invested.
She only hoped that her money and time would be equal to her income.
"Of course, I know this is a process."
She said the farm is still in its development stage, and she wants to go steady.
This year, she conducted a pilot project in two villages, with 100 beehives in each village.
"Manage people who provide honey to ensure natural and pure honey.
Then, I need to improve distribution channels. "
Aliya said, "at the very beginning, it was first sold to foreigners. The price of Shangri-La honey was slightly higher than that of the domestic market, but it was still competitive than the international price.
And then sell it to the organic food store in China.
Allya's goal is to sell her products to the middle class in China's cities from 2010 to 2011.
She also had a big dream. She thought she was very arrogant. I hope that in China, where honey is abundant, every household has 10 hives to provide honey to her farm.
French eyebrow sells Chinese homespun to make a lot of money.
What impressed me most about Betty when he first arrived in Beijing was the different understanding of "work" between the Chinese and the French.
This is almost everywhere: in a store, Chinese waiters change their customers' money to customers instead of hands to customers.
She was very angry at first and returned several times.
In the parking lot, the driver looked at the driver and shouted at the driver, "do you pay?" in the view of this young girl, as a parking lot employee, the customer paid no money, you have to check the records yourself, how can you yell at the customers, work in some units, and the people in the reception room are pointing at the guests: "where are you? Come! Register!"
But there were many things that moved her.
For example, in order to understand the local customs, with the help of friends, Betty visited some farmers in the suburbs.
Although these people are not very well paid, they are very warm and honest, and take all the delicious food in the house to entertain her.
"In France, people are struggling to earn money and pursue endless material comforts, but in one Chinese family after another, I have seen the qualities of sincerity, kindness, hardworking and caring, and realizing what is happiness."
In Fangshan, an old lady named Li also gave Betty a hand-made blue printed cloth.
Betty felt that the homespun cloth was beautiful, so he made himself a suit.
"Your clothes are too personal and fashionable!" one of her French girlfriends could not help shouting after they saw it.
Even Betty herself did not expect that the cloth cloth she wore attracted more and more people's attention, and even many European and American girls asked where they could buy it.
The compliments of the friends made Betty feel very happy. Later, she told the old lady about it, and the old woman's reply surprised her: "our family can do this, formula, flower board everything."
The old lady took out a lot of things to make Betty look dazzled.
Betty, an eye opener, was fascinated by the blue print. She heard that there was a blue print Museum in Shanghai, and she ran through the dust.
"The original blue printed cloth can do this!" eye opening, at the same time, she decided to open in Beijing a unique "Chinese characteristics" national cloth Village.
Betty runs clothes, purses, handbags and cell phone bags made of blue printed cloth.
The top of the cloth covered with straw is simple and elegant.
A real spinning machine and loom in the shop has become an excellent scenic spot.
If you look at people who are used to the bustling city, you will suddenly feel a return to nature.
Her homespun village just opened, attracting a large number of foreign tourists.
Betty and 3 other Chinese girls wear fashionable clothes made of blue printed cloth to serve their customers.
Many blonde girls and ladies, OK and OK, shouted to rush to buy.
Soon, she delivered more than 15 thousand yuan a day, up to 50 thousand yuan.
In operation, Betty again
Grope
There are some ways out.
For example, Japanese and European and American people like this kind of pure hand-made national homespun, but they do not recognize Chinese style.
So, in addition to the traditional style, she immediately asked French designers to design fashion and leisure.
Fashion style draws on the latest fashions of Paris and Milan.
The main purpose of leisure is "Korean wave".
On the job, they are very particular about it.
In particular, women's skirts look simple, but there are quite complex production processes in the middle. From the overall tailoring of clothing to the sewing and matching of buttons, every tiny link can not be taken lightly. Otherwise, the effect of the final display will be greatly reduced.
Today, Betty already has a large trading company, and the blue printed cloth is exported to Japan, Korea, France and Belgium.
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