Why Are Domestic Clothes Keen On "Foreign Names"?

Why are domestic clothes keen on "ocean names"?

Only 5188 yuan and a foreign trademark can be used for 10 years.

"Take a look at it, many clothes are under the name of foreign countries, the price is very expensive, just look at the tag to know that it is made in China."

Recently, consumers have reflected that they are obviously made of domestic clothing but have foreign names.

Why are domestic clothes so "Chongyang"?

Foreign goods are actually domestic products.

Reporters visited a number of shopping malls clothing area, in a shopping mall.

Looking at the tag, the original "foreign name" is just a signboard. The origin is mostly in Zhejiang, Guangdong and Shanghai.

Many brand clothing is also under the banner of Italy, France, Korean design and so on. The match with "foreign flavor" is that the prices of these garments are mostly "aristocrats".

The price of a polyester fabric is two thousand or three thousand, and a pair of men's trousers is over 1000 yuan.

Some consumers said that the name of the western language is so complex that it thought it was imported, but it was still a national product.

However, some consumers say frankly that "foreign names" look even better and feel different on them.

And sales personnel are blunt, "foreign name" is to look at this kind of consumption psychology.

Follow the example of famous international allusion

I have been in many places.

He said that many local clothing enterprises are generally registered brands in Hongkong, these brands after overseas registration, generally to wholesalers and dealers will be known as fabric, design is from overseas, in fact, many enterprises are basically in the clothing and clothing in Jiangsu and Zhejiang, Guangdong procurement.

Moreover, most of the big international brands have their own brand stories, basically to trace the brand development process or the legendary story of the founder, in order to deepen consumer recognition of the brand.

Many brands have just come out, not to mention the historical precipitation. But they should follow the example of the international brand and make up some brand allusions to name the foreign identity.

Register a Hongkong company

It costs only 5188 yuan.

Yesterday, reporters quickly found a family on the Internet.

She also said that many domestic trade garment factories have crowned "ocean background" and sent a "trademark quotations" to reporters.

In this price list, the reporter saw that the company can provide trademark registration in more than 20 countries and regions, including the United States, Hongkong, Panama, Singapore and so on, and the price ranges from 2600 to 78000 yuan.

Another Hongkong accounting firm said, "relatively well-known, Hongkong is an international metropolis, and the establishment of a company does not require capital verification, you can register a higher capital.

We now register the Hongkong company with a total cost of only 5188 yuan. "

"The registered trademark will be charged separately, the cost is 2380 yuan, the government inquiry fee is 500 yuan, and the 6-8 working days can be completed."

Customer service said, the trademark has 10 years of validity, the expiration can be renewed.

According to its disclosure, "many garment enterprises in Guangdong and Jiangsu, Zhejiang and Shanghai do so."

"Foreign names" are not just once and for all.

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that in recent years, local clothing enterprises have been increasingly standardized and will not blindly pursue the "foreign flavor". More local enterprises are beginning to concentrate on R & D and innovation. Some of the enterprises who prefer "overseas fame" are mostly in Jiangsu, Zhejiang and Guangdong.

In addition, some garment enterprises have obtained the agency power of foreign brands in China. Although processing and production in China, they also emphasize their foreign origins through foreign names.

"It doesn't mean that foreign names are not good at all. Some successful examples of international brands are examples." but Huang Xin, the Minister of procurement of Taihe garments, believes that compared with a foreign name, domestic brands are more important in improving the overall quality of products in terms of design, texture and after-sale services, in order to win the favor of consumers and win in the market.