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Four Major Failures Of Exhibition

2011/9/13 8:32:00 28

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I. economic losses

Organizing exhibitions, especially marketable exhibitions, is the most important factor for the organizers to consider.

The main manifestation of failed exhibitions is that the cost of exhibition organizers can not be recovered, resulting in significant economic losses.

A few yuan, tens of thousands of yuan, or even millions of dollars, all deviate from the intention and goal of starting an exhibition.

In the face of a failed exhibition, what causes the organizers to consider the failure of the exhibition?

Can the next exhibition be organized properly?

Even after organizing, can we see economic benefits?

What are the benefits?

Of course, if there is no economic benefit, we must not do it again.

Two, the image of the organization is damaged.

Organizing an exhibition often involves sending out a large number of invitations, and at the same time on the Internet and others.

media

I did a lot of publicity.

In this way, the relevant units will know when and where to organize a kind of exhibition, and the sponsor is a certain unit.

An important factor in deciding whether or not to participate is the organizational capability and credibility of the organization.

If the exhibition fails, the organizer will undoubtedly be questioned by the exhibitors and consumers, and bear the brunt of almost all the responsibilities brought about by the failure of the exhibition, and even be criticized and denied by all circles.

Of course, CO organizers and contractors can not escape the accusation and criticism of exhibitors and participants.

Three, loss of customer resources

The failure of the exhibition is not terrible. We can also reorganize it, and we can improve and improve it continuously.

service level

The terrible thing is to lose your client resources.

Customer resources is a valuable asset and a god of exhibitions.

The exhibition failed, and the exhibitors and participants knew that your exhibition was not very good. If they were re organized next time, they basically did not have the intention to participate in the exhibition, which means that the organizers of the exhibition lost the industry customers involved in the exhibition.

If the exhibition is to be organized again, the chances for these exhibitors and participants to return will be almost zero.

These exhibitors and participants were originally hoping, but disappointed.

Most of the units and individuals who were invited but did not participate in the exhibition were skeptical about the exhibition. Some of them and individuals needed to wait and see through this exhibition. If they were well organized, they would take part in the next session. If they were not good, they would not take part in the exhibition.

The exhibition failed, organizers did not benefit, exhibitors, participants did not receive the effect, the audience did not harvest, we are very disappointed, the next exhibition will invite customers more difficult, this industry exhibition, you basically have no chance to set foot in the future.

That is to say, the customer resources that the organizers are struggling to get together are scattered in a moment, and the exhibition loses money, and it also loses the customer resources.

Without customer resources, how can an exhibition be based?

Four, the exhibition planner is "to blame".

Looking at the reasons for the failure of the exhibition, one may be

Exhibition planning

A mistake in positioning may result from mistakes in the operation of the exhibition.

When a exhibition project is launched, it must have been carefully considered by the organizers and contractors. We all think that the planning plan is feasible.

If the exhibition fails, the planners should not take too much responsibility to study the problems. They can participate in exhibitions, participate in the meetings, and have the time to consider who is right or wrong.

We all think that a certain exhibition theme is outstanding and has a market prospect. However, due to problems in the course of the exhibition operation, which eventually led to the failure of the exhibition, it also attributed the responsibility to the planners. Therefore, the exhibition planners were "hard to blame", and their prestige in the circle was greatly reduced.

Through failed exhibitions, we can see a lot of problems. The reasons for each failure show may be different, but the resulting negative effects are basically the same.

At present, most of the organizers, contractors and planners of the exhibition are a kind of cooperative relationship.

Summing up experience and lessons, no matter which side must carefully choose partners, especially organizers or planners, otherwise, your image will be damaged or even destroyed.