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    Low Order Pfer To &Nbsp; China'S Exports To Japan Are Still Strong.

    2011/9/14 9:17:00 39

    Low Order Pfer To Export Textile Enterprises Advantage

    Due to the rise of processing costs in China, the pfer of orders with relatively low export prices has been shifted.

    But the pfer of low price orders did not affect the competitive advantage of China's textile and apparel exports to Japan.

    Reporters learned at the sixteenth China Textile and apparel show that many Chinese companies attending the exhibition have shown growth trends so far this year.

    In the first half of this year, China's textile and clothing products exported to Japan increased significantly. There was a rise in unit price and yen appreciation, but more importantly, Chinese products met the needs of the Japanese market and were the result of market selection.


    China's pfer of cheap orders to Japanese exporters is already a fact.

    The sixteenth session held in Osaka from August 31st to September 2nd.

    cff

    (referred to as CFF), Jiangsu Su Mei Textile International Trade Co., Ltd. exhibitors told reporters that due to the rise in China's processing costs, enterprises on the Japanese export prices are relatively low knitted clothing orders have been pferred away.

    Other enterprises have similar situations.

    But the pfer of low price orders did not affect the competitive advantage of China's textile and apparel exports to Japan.

    The reporter interviewed at the sixteenth China Textile and garment exhibition revealed that many Chinese export enterprises participating in the exhibition showed growth trend so far this year.

    Chinese customs statistics also confirm this point. According to customs statistics, between January and June this year, China's textile and clothing exports to Japan increased by 23.2% over the same period last year.

    Li Lan, vice president of China Textile Group, told the media that during the first half of this year, China's textile and clothing products exported significantly to Japan. There was a rise in unit price and yen appreciation. But more importantly, Chinese products met the needs of the Japanese market and were the result of market selection.


    Japan's dependence on China's supply is not diminished.


    A few days after the exhibition, Shanghai Ya Yun Textile Technology Co., Ltd. has been visiting the booth continuously.

    The company Japan

    Market sales

    Director Li Min told reporters that the CFF exhibition was very effective.

    She has no business since she first came to the company, and has trained a stable Japanese customer team through the CFF exhibition.


    Li Min told reporters that the export situation of Japan in the first half of this year is very good, and basically completed the whole year's task in half a year.

    After Japan's earthquake, it was thought that orders would be greatly affected.

    Now the enterprises are able to adapt themselves to the requirements of Japanese businessmen, and the business between them is very stable. Japanese businessmen have strong dependence on enterprises.


    Dalian Luo Lin Si international trade limited company Wang Mingjun also has the same opinion.

    He told reporters that business is the second time this year to participate in the CFF exhibition.

    More than 80% of the company's business is exported to Japan, and this year's exports to Japan will still increase compared with last year.

    Although the business is relatively poor compared with the same period last year, it is expected that growth will resume in the first few months of this year, and the export business to Japan will not be worse than last year.

    Because Japanese businessmen have already depended on the supply of enterprises, they can not easily pfer orders.

    Wang Mingjun told reporters that many enterprises encountered the pfer of orders, enterprises did not encounter.


    Constantly pushing new ideas brings new value to merchants.


    The great earthquake in Japan has a great impact on people's lives.

    according to

    Japan China Economic and Trade Centre

    Related personages said that after the earthquake, due to insufficient power supply, Japanese enterprises and families were deeply influenced by power rationing.

    Home and company air conditioners require more than 27 degrees.

    In order to save electricity, some companies have changed their working hours, from 7 a.m. to 4 p.m.


    These changes were captured by Chinese suppliers and reflected in time.

    One of the outstanding features of this year's CFF exhibition is that there are more and more companies that push functional fabrics to make textile and garment products.


    Li Min told reporters that this year's exhibition, Ya Yun main push function material fabric.

    This is based on the demand for energy saving and electricity saving after the Japanese earthquake.

    It is embodied in the fabric, which is pushing the cool silk fabric in summer and the hot fabric in autumn and winter.

    Li Min believes that supply companies should constantly put forward some new ideas and bring fresh feelings to merchants so as to win more business opportunities.


    Weifang Qian Hui textile and Garment Co., Ltd., the main product of the Japanese market to promote the production of functional fabrics, according to the Japanese market electricity saving market environment this year, pushing the heating fabric and cold silk fabric products.

    Huang Weisheng, general manager, told reporters that the advantages of Chinese enterprises in processing costs are no longer a foregone conclusion. What enterprises need to do now is to develop new products without stopping.

    Qian Hui's development strategy in recent years is to track product development information of large Japanese companies such as Dongli and Asahi Asahi in time, and timely follow up the development of new products.

    In terms of new product development, strive to be one or two years earlier than others, and the added value will be made by one or two years earlier.

    For example, the heating fabric has been developed for 3 years. Many Chinese enterprises are pushing this material this year, but Qian Hui has cut the price of this fabric product this year.


    This year, many enterprises are pushing the cold sensing silk fabric, and this fabric product Qian Qian has been pushed for 2 years.

    Qian Hui has stepped ahead of other enterprises in pushing new products, so that he can better grasp business opportunities and trade profits.


    Raw material prices fall, China's supply environment is getting better


    The hand woven woollen goods displayed at the Yantai Golden Doll International Trade Co., Ltd. are very popular with businessmen. Many businessmen at the exhibition have expressed strong purchasing intentions.

    Hu Jiaxin, general manager, told reporters that business was hard to do last year and the first half of this year due to the rising price of raw materials. After the price of raw materials dropped and stabilized, orders for enterprises gradually resumed. In the second half of this year, there will be a marked increase compared with the same period last year.


    Li Min also expressed the same view. She said that because of the drop in raw materials this year, although the price of cotton yarn has not yet been fully adjusted, the yarn price will fall after the yarn companies digest the cost of high priced raw materials, and it is expected to remain stable.

    This will have a positive effect on the stability of the trade environment.

    And now the processing is not as intense as before. Orders and delivery time are relatively guaranteed.

    The reason is that after June, some enterprises in China reduced their orders. In addition, some foreign companies actually pferred production to neighboring countries and regions in China, and reduced employment in China.


    Huang Weisheng also told reporters that employment is not too scarce now, and the order of enterprises is relatively good.

    But at the same time, he also feels that employment is a bit reversed now. From labor shortage to individual locations, workers are finding it difficult to find jobs.

    He is worried that if the state fails to support actively, orders will continue to drain, and the situation of labor shortage may be turning point from now.

    If it gets worse, workers may not find jobs.


    The more professional, the more able to seize the trade opportunities.


    Shanghai Junyue Trading Co., Ltd. is a recruits at the CFF exhibition. The company is exhibiting for the first time this year, but its effect is exceptionally good.

    According to general manager Wen Jinghua, there are many guests to the enterprise booth.

    On the first day, the guests of 11 enterprises came to the market. After that, 7 enterprises were able to follow up the business. They agreed with 1 customers at the exhibition site and visited the customers in September 6th.

    Many veteran exhibitors were envious of the popularity of Junyue, and they all had time to learn.


    Wen Jinghua told reporters that the competition in the Japanese market is fierce now, in addition to quality than price.

    The exhibition is mainly made of high-grade cashmere and wool products, giving customers a very strong impression, so there are many businessmen visiting the booth.

    After the rise of labor costs in China, it is difficult to continue to make low-grade sub products.

    In the current environment, the more professionally done, the more recognized guests are, the more likely they are to seize the trade opportunities.


    The hot spot of Guangzhou Ma Ma Garments Co., Ltd. also confirms this point.

    Guangzhou Mar Garments Co., Ltd. is the first exhibitor to attend the exhibition this year. However, it has appeared in the exhibition in a professional way. The company has general managers, designers and marketers.


    Jiang Junhui, the sales representative of the company, told reporters that for the first time, there were more than 130 visitors to the booth.

    The main reason for attracting customers is that the exhibits are attractive.

    The products on display are all products designed and manufactured by the enterprise. The styles and designs are popular this year. The tide flu is very strong.

    Secondly, the product line is rich, there are high-end products suitable for department stores, there are also products suitable for Hypermarket stores, all kinds of price products can be provided to customers.

    In addition, not simply sell products, products from the initial design of the surface accessories, color matching, and even clothing and shoes, accessories are taken into account, not simply to sell clothes to merchants, but to provide a way of life understanding to customers, the ultimate goal is to enable consumers to wear more beautiful, so that consumers have more pleasure.


    Using multiple resources to enhance competitiveness


    The competitive advantage of Chinese enterprises is far more than that.

    At the exhibition, reporters learned that, in view of the rising processing costs of the textile and garment industry in the eastern part of China, Chinese enterprises have gradually shifted their production and processing areas to areas with lower processing costs in China, taking advantage of China's extensive source, so as to ensure their competitive advantages.


    Dalian Luo Lin International Trade Co., Ltd. has made a successful attempt in this respect.

    Wang Mingjun told reporters that the company has set up a production base in Chifeng in view of the rising cost of labor in the coastal areas.

    Facts have proved that the pfer of production capacity to the mainland of China is a feasible way.

    After the pfer of production capacity, the locals are relatively stable and the labor force is relatively adequate.

    In addition, China's textile and garment industry chain is relatively complete, and the enterprise has ensured the competitive advantage of processing cost through this measure.

    The company has also set up a complete management system for the cost rise, which has improved the management efficiency and scale of operation, and digested the rising cost through internal tap potentials.

    So the company did not take orders pfer.


    For some companies to pfer production to some areas with lower labor costs abroad, Wang Mingjun believes that it is safer to move inland provinces in China because domestic risks are better controlled.


    Dalian Lu Yi Mei Trading Co., Ltd. is still exhibiting in this special booth. It displays autumn and winter products.

    There are not many exhibits, but the form of exhibition is like the display style of the store.

    The biggest highlight of Lu Yi Mei is the exhibition on the same stage with Korean fabric enterprises, so that customers can see the strength and creativity of the fabric companies chosen by enterprises.

    At the same time, the company also hung a map on the booth. The map shows the city where the cooperative production base is located, showing the strategic layout of the enterprise to utilize the global resources.


    Pu Min, general manager of the company, told reporters that the company's participation in the exhibition is not just for orders, but also for the industry to show the enterprises' development strategy of utilizing high quality and high value added products with global resources.

    This is quite different from the fact that some enterprises in the exhibition are still positioning themselves to be popular products, and the development stage of customer competition by means of price competition has been very different.


    Because of this forward-looking development strategy, this year, under the pressure of great pressure and difficult business environment, Lu Yi Mei's exports to Japan increased by 30% in the first half of this year. At the same time, enterprises also made progress in the market development in Europe and America.

    At present, the share of trade in the European and American markets has accounted for 10% of the company's business.


    For China's possible reduction in trade orders in the second half of this year, Pu Min believes that such a situation may arise.

    Because of the rising cost and the appreciation of the exchange rate, many enterprises are unable to meet the needs of single companies.

    Many ordinary large orders have been pferred to the neighboring countries of China.

    But some small and urgent Japanese companies can not turn around.

    Because China has geographical advantages, at the same time, those countries do not accept such orders.

    Another phenomenon is that before the pfer of production by Japanese enterprises, many European and American countries have pferred many production to neighboring countries and regions in China.

    Processing capacity in those areas is limited.

    When Japanese companies turn their orders over, orders for processing prices in those countries also rise rapidly.

    Pu Min is optimistic that although China's textile and garment enterprises are facing some challenges, the competitive advantage of Chinese enterprises is comparable to those of Chinese textile and garment producing countries.


     
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