How Can China's Casual Clothes Grow?

In the chain of foreign trade, there are two interest groups: buyers and suppliers. If constantly strengthening products is the fundamental condition for the survival of China's garment foreign trade enterprises, the choice of high-quality business partners is a necessary condition for evergreen businesses. There is a saying: "how can we find time and effort to find the right person"? At present, the advantages of e-commerce are the first to bear the brunt. "Matchmaker" The role. However, due to the lack of in-depth understanding of the characteristics of the mainstream industry, these companies can not match their detailed needs, so their growth potential is obviously insufficient.
　　
In this regard, clothing and other mainstream industries can achieve their own integration of online and offline resources. How can China's clothing foreign trade enterprises maximize the value of this new business?
　　
Recently, a high-end forum on "application breakthroughs of the mainstream industry embracing the Internet" was held in Beijing. During the forum, the first free clothing international trade platform, the first garment international trade service platform, was launched by Zhejiang advanced technology Information Co., Ltd. Chen Liang, chairman of the board, said that as a foreign trade person who worked for 20 years in the field of garment export, he knew that an efficient, high-quality, honest and transparent trading platform and an independent and fair third party service provider could not only greatly reduce the business cost of buyers and suppliers, but also excavate the potential value neglected in the domestic apparel industry chain.
　　
"Made in China" depends on "China's service".
　　
As we all know, in the past few years, especially China's clothing foreign trade enterprises have encountered development bottlenecks: the international market is right. Chinese clothing The demand for production has weakened, and some European and American orders have been transferred to other countries such as Southeast Asia. In response to this phenomenon, one can not help but ask: "what is the competitiveness of China's foreign trade clothing enterprises?" Sun Ruizhe, vice president of the China Textile Industry Association, pointed out at the forum that this is not enough to stop the continuation of the competitiveness of Chinese clothing.
　　
He said: "the supporting advantages of China's garment industry will not be replaced by some countries in the next 10 years or even 20 years. A cardinal number can explain the problem. China currently accounts for 31% of the global textile and clothing trade, while Vietnam and Bangladesh only account for 3% of the world's total. It can be seen that the advantages of our industry have played a great role. This is where our competitiveness lies. I think this comparative advantage is mainly reflected in the "Chinese service". Therefore, the way out for "made in China" depends on "China's service". Sun Ruizhe said, "the first garment international trade service platform" has abandoned the past clothing enterprises in the closed environment alone, and formed an integrated innovation mode, and through the Internet to promote their integration and achieve orderly healthy competition.
　　
Dr. Walton, Professor of the first Chinese life at the Business School of and professor of the Yangtze River Business School, believes that from the perspective of the clothing industry, how to optimize the links is very important in the face of competition between the "chain and chain" between Southeast Asian countries. He said that under the current economic situation, Chinese garment enterprises need to transform and how to turn them? It depends on a large number of professional institutions to provide services. The third party service like "first garment international trade service platform" is the best way to deal with it.
　　
Chen Liang, chairman of Zhejiang advance and Information Technology Co., Ltd., told reporters, "in the past 15 years, Internet From the first generation of information platform to the second generation trading platform, to the present third generation service platform, and to provide professional services in the vertical field of industry, this is the inevitable trend of the development of the Internet. He thinks that the Internet is highly transparent and standardized. "If the first fit mode can be promoted in other industries, we will find that" made in China "will be more competitive.
　　
Cost reduction depends on the "third party"
　　
What is the "first garment international trade service platform"? It is a multi supplier supplier that provides online services to multi buyer buyers around the garment industry in terms of trading matchmaking, order execution and supply chain management.
　　
It provides completely free and effective information resources, so that buyers and sellers can fully enjoy the convenience of online apparel trade. This service can reduce the cost of obtaining information, reduce transaction costs, reduce the cost of manufacturing, and integrate resources to unify standards, thus showing quality control and social responsibility.
　　
According to Chen Liang, the characteristics of the "first garment international trade service platform" are completely free to domestic suppliers. Foreign purchasers can publish demand information on the website. After preliminary intention with suppliers, the first combination can provide one-stop services such as inspection, inspection, order management, export declaration, freight logistics and so on. "We only charge service fees to foreign purchasers. As long as production capacity meets the requirements of foreign purchasers, international trade can be launched, which will benefit many small and medium-sized garment enterprises which do not have the ability to trade. Chen Liang said.
　　
At present, China's clothing foreign trade enterprises have multiple pressures such as higher labor costs, rising raw materials and appreciation of the renminbi. Chen Yahong, chairman of the first supplier and Jiangsu Hongtai Bailey limited, told reporters that the traditional traditional mode had been used to find buyers, such as attending the exhibition, which was very expensive. Zheng Yusheng suggested that third party services could help her reduce costs.
　　
He said: "from the buyer's point of view, for example, buyers from the United States or Europe come to China, they are concerned not with labor costs, but prices. Our clothing enterprises sometimes have no way to negotiate bargaining power. If there is a third party, then specialized services can significantly reduce costs. "
　　
Similarly, for buyers, if there is a reliable third party platform to provide services, then there is no need to set up in China. Shen Ronghao, from the Hangzhou Representative Office of Perkin (Korea) company, told reporters that their company had carried out garment purchasing in China for many years, and currently has offices in Hangzhou, Shanghai and other places. He said: "manpower costs and office costs are expensive expenses. And for the first service, only after the transaction is done will it be necessary to pay the service charge, which is much cheaper than independently completing the whole procurement process. Chen Liang said that overseas buyers such as Perkin (Korea) are not rare in China, and that large quantities of overseas buyers can stay in China after cost reduction.
　　
The mainstream industry depends on "self cross boundary integration".
　　
Therefore, the mainstream industries such as clothing, food and housing, and the self cross boundary integration of the Internet, as well as its vertical field to achieve new breakthroughs in the depth of development, has become an inevitable trend.
　　
Chen Liang said: "first of all, many foreigners know about mainland China only in Beijing, Shanghai, Guangzhou and so on. Many factories with high cost performance are in relatively remote inland areas. Secondly, there are language barriers. Many high-quality garment factories lack talents who can skillfully use foreign languages to communicate with merchants. Foreign businessmen find these factories that can produce cost-effective products. However, because of communication problems, the subsequent shipments are always troublesome, resulting in loss of efficiency and even economic losses. Again, there is integrity. Although most factories in China adhere to the principle of good faith trading, there are still some manufacturers who are not honest with each other to gain profits through various improper means. All these are very painful problems for foreign businessmen. "
　　
Of course, foreign businessmen do not necessarily have to find their own factories, communicate with themselves, and confirm their own receipt. They have a shortcut to choose, that is, to find a trading company. Trading companies can help them solve all these problems. Of course, such a shortcut is impossible to provide free of charge. This simple intermediate link has to pay a considerable fee to the traders, which is hidden in the quotation of traders, and foreign merchants may not be able to know it.
　　
From this, Chen Liang realized that the existence of such a role of traders is far from enough for the prosperity and development of the entire garment trade industry, because this simple but expensive intermediate link means a great loss of efficiency in supply chain management. More and more people of insight have also discovered this point, such as Li Feng, Alibaba and so on.
　　
Unlike Li Feng and Alibaba, the "first garment international trade service platform" is the product of "cross border integration" of garment foreign trade enterprises. Chen Liang, who was born in the clothing trade, is well aware of the hardship of the vast majority of Chinese small and medium-sized garment enterprises. The emergence of the platform is to help the small and medium-sized clothing buyers and factories in the world to create a convenient "online, offline" integration channel.
　　
First, we set up a professional service team that converges the garment foreign trade industry and high-end e-commerce talents, through providing our customers with considerate and thoughtful services, making trade easier. It has been revealed that hundreds of garment enterprises have joined the service platform. First, the next stage of strategic priority will focus on resource integration for foreign strength buyers.