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Dialysis Shoes Enterprises "Renamed Hot" Development Behind

2011/9/6 15:24:00 33

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Behind The Development Of Shoe Enterprises "Renamed Hot"

It is reported that the current trend of renamed footwear enterprises is becoming popular.

Some shoe companies believe that changing the name of the enterprise to update or become more suitable for the operation of its brand strategy will help to improve the diversification of brand operation in a more comprehensive way.

According to recent data, the Quanzhou industrial and commercial bureau has changed the name of the enterprise in the first half of 64.

The root cause is what causes it.

Shoe enterprises

Do you like to change your name?

"Shoe enterprises change their names because of the expansion of brand development business."

Experts from shoe industry say that companies like shoes that are originally only produced are likely to expand with the expansion of business.

At this point, the original enterprise name can no longer cover its business scope, and it is urgent for enterprises to rename.

A few years ago, Ms. Huang, a shoe manufacturer who had changed the name and size of the company, said that the name of the factory appeared on the packaging of the clothes was actually a shoe company. No matter from which angle, it would make people feel awkward.

It is true that in Southern Fujian, shoe companies with "brand name changes" to match brand strategy are also increasing.

Since last year, Quanzhou industrial and commercial bureau has accepted nearly 200 enterprise change registration, many of which are shoe industry.

Most shoe companies change their names because of changing their businesses, changing their shareholding system, or by establishing a group, the parent company's group name and so on.

After all, the name of the original shoe business directly reflects its initial industry and business. Therefore, if there is a big change in the business field, it is better for the shoe enterprises to change their names, otherwise it will give people a sense of "selling sheep's head and selling dog meat".

For example, Mu Lin Sen outdoor products Co., Ltd. is a good example.

Last year, Quanzhou City, known for its production of "high wood casual shoes", began to pform its outdoor products market and set up an independent "wooden forest outdoor products Co., Ltd.", which specializes in the field of outdoor products.

However, when shoe companies change their names, they are also faced with the risk of "starting a new business".

In this regard,

Footwear industry insiders

It is indicated that when deciding to rename, the shoe enterprise legal person should take into account the possibility of expanding the shoe business area in the next 10 to 20 years.

In addition, when changing the brand name and design logo, shoes enterprises should also seize the essence, characteristics and creativity of their own brand development, define the psychological motivation of consumers to purchase the brand, so that shoe enterprises' image resides in customer's memory.

Admittedly, behind the change of behavior is the shoe enterprises based on their concept and strategic direction.

adjustment

It is inevitable to bring certain risks. The shoe enterprises must be well prepared to make the new name not only inherit the original name but also benefit the next step.

At the same time, we need to pay attention to the fact that once the shoe enterprises change the name of the brand, the early propaganda investment may be lost.

So, unless you have to invest a lot of money to advertise brand shoes enterprises, it is best not to change the font size easily.