China'S Three Largest Brand Of Women'S Shoes Will Enter The Capital Market

China

This family was in Singapore in 2003.

Speaking of Hong Guo international may not be familiar with everyone, but when it comes to 100 degrees, you will not be unfamiliar.

And it is the first brand developed by Hong Guo international. It is positioned to provide high-end, fashionable, business and business casual shoes.

Li Wei, President of Hong Kong International Group, said that 40% of the net proceeds from the proceeds from the listing will be used to expand the retail network. From 2013 to 2013, there will be an increase of 300 to 400 retail stores each year. About 100 of them will be franchised stores. As of March this year, there are 1015 self owned stores and 344 franchise stores in Hong Kong.

For the listing of Hong Guo international, an industry analyst said that the three major women's shoes giants in China chose to go public, and the expansion after financing was essential. Therefore, the competition for Chinese women's shoes market will become more intense in the future.

Raised funds will expand sales channels.

It is understood that Hong Guo international is mainly engaged in the second line brand of women's shoes in China. It is the second largest retailer in China.

Its product "C.banner thousand degrees" is a good example of the successful operation of Hong Guo international.

In addition, in order to expand the brand mix and further enhance the market coverage of high-end shoes, third self development brands, "fan Ou" and "fourth self developed brands" sun dance, are also introduced. Besides, it also manages the brand name of the middle and high grade women's shoes, "Na ran".

In June 2003, hung Guo international listed on the main board of Singapore Stock Exchange and became the first overseas listing enterprise in Jiangsu province.

In December 2010, it sold the clothing distribution and retail business which was losing money all the year round.

In May last year, Hong Guo international delisted from the Singapore Stock Exchange and chose to return to the domestic capital market.

In its research report, Citigroup, one of its underwriters, estimated that Hong Kong's international valuation was between HK $5 billion 190 million and HK $7 billion, while the market value of Hong Kong International delisting in May last year was only HK $960 million.

Once back to China, Hong Kong's international market value doubled by nearly 5-8 times.

According to Analysys International Statistics, the sales price of the flagship product of hung Guo international is much higher than that of Baili and Saturday.

As the biggest tycoon of women's shoes in China, Bailey shoes industry has maintained a leading market share.

And Bailey is also a major competitor of Hong Guo international.

Ari analyst Su Huiyan said that one of the purposes of enterprises listing is financing, and the use of funds after financing is the main consideration of listed companies.

From the public information of Hong Guo international, it will use raise funds to increase sales channels and increase store and join list after listing. As a traditional footwear industry, the main factor of its competition is consumer groups. Increasing stores and sales channels can make more people like this brand more convenient to buy goods, and also improve their brand position.

Tripartite competition will intensify

The return and listing of Hong Guo international also shows that the top women's shoes enterprises of Chinese women's shoes have entered the "Warring States" market.

As we all know, BELLE has completed many acquisitions in the industry after listing and financing in Hongkong, and its market competitive advantage has greatly improved. BELLE international footwear retailer brands occupy the top three in China's market, accounting for 46% of the total market share.

In September 3, 2009, the "ST&SAT" brand entered the Shenzhen Stock Exchange on Saturday, and became the first shoe in the A share market.

After listing on Saturday, according to the plan, the fund-raising funds will mainly be used for the expansion of women's shoes chain stores, extension of women's shoes production lines, logistics distribution system, and technological pformation of R & D centers, with a total investment of about 571 million yuan. Four

One of the most important investments is the expansion of chain stores.

Today, Hong Kong International will go to Hong Kong to list and finance, and the Hong Kong international market, which occupies only 6.5% of the market share, will expand its channels.

Li Wei knows that his side has no advantage in the market share, but he believes that the company is better than other competitors outside BELLE in terms of product quality, sales network and R & D technology. Therefore, the future strategy will be to seize the remaining 47.5% market share.

Liu Wei, an analyst at Anxin securities, said that BELLE's leading business BELLE increased 20% stores a year, and maintained more than 20% sales growth in the same store, while the sales growth of the same store on Saturday was about 10%, indicating that management efficiency still needs to be strengthened.

In the long run, store growth is right, but the net profit of stores is slowing down, and brand competitiveness is also crucial.

Ari analyst Su Huiyan said that the domestic women's shoes enterprises are now expanding their market share, aiming at building direct battalion stores and franchised stores, and the purpose is to seize the consumer groups, which indicates that the competition war in the industry will be opened.