"Demand Channel Supplier" Is The Essence Behind The Change Of Clothing Consumption.

Over the past thirty years, the change of retail business has presented more diversified characteristics and trends. From the original tradition Department store The rise of shopping malls and pedestrian streets was followed by the enclosure movement of Shopping-Mall, and the online shopping malls surged in recent ten years. The change of this process is not only the replacement of the buildings behind the business circle, but also more importantly, the decision power of the customers in the process of change is bigger and bigger, and the bargaining power of customers in the whole consumption process is increasing.

In the retail market, the traditional department stores, such as the "friendship" department store representing the "gateway", are not always marketable, but rather less marketable, rather than products scarce under the centralized supply mode of social products. Consumers are in a passive position under such a background. Followed by the rise of pedestrian street, behind this is actually a commodity. Economics The opening of the door, the demand and supply, launched the era of large-scale expansion in the sense of space. The upsurge of Shopping-Mall is actually the integration of people's needs in the vertical sense, which is all about eating, wearing, playing, enjoying and experiencing. The flourishing of online electronic mall is essentially a release of customers' comprehensive cost of time, energy, price, shortcut and experience. From the changing process of this business circle, we can easily see that the demand of customers is increasingly occupied by the suppliers of all kinds of products. As for customer needs, channel What is the relationship between these three factors? I prefer "customer needs are guided to be satisfied". That is to say, in this triangular relationship, customer demand is not the natural leader, until the Internet and e-business interaction participation era is coming.

To open up the history of the noisy past, go deep into the business and accumulate the cognition of the fashion industry, I personally believe that the "customer demand channel change supplier" is actually the essence behind the constant changes in fashion consumption. "Customer demand - channel change - product supplier" will be an important logical tool to study consumption, business circle, brand and industry. As for the current reality, the rapid rise of the overall cost and cost in the context of inflation will lead to faster and more complicated changes in fashion consumption and business circles. There may be two opposite trends in this change: A, the bargaining power and influence of customers in the whole consumption chain will become more important; B, due to the short stagnation of suppliers, the supplier will become a scarce party, and the trend of customers' initiative to guide demand and channel change will be suppressed.

But there is no conclusion yet.