12 Shopping Malls In Shanghai Shopping Mall, Hong Kong Hui Square And Joy City, Etc.

Shanghai shopping mall observation: some people are happy, some people worry that the complex is still lacking.

When macro-control has repeatedly seized the throat of the housing market and led to the continued downturn in the housing market, many developers and investors have turned their attention to commercial real estate.

As Vanke, Jindi and other traditional residential real estate developers have launched a bugle call for commercial real estate, a new round of commercial real estate competition is being opened.

However, the commercial real estate which is totally different from residential real estate is really good enough to control it. Take the shopping mall. Recently, the reporter has randomly surveyed some large shopping malls in Shanghai, and has spread all over the core areas of Shanghai, such as Huangpu, Xuhui, Yangpu, Zhabei and so on. But the result shows that there are a few unhappy families. There are many factors that make up a good shopping mall with a strong passenger flow, and a good complex is still lacking for an international metropolis like Shanghai.

The gap between shopping malls and shopping malls is very large.

The reporter surveyed Hong Kong Hui square, Star Tour City, Ascendas Plaza.

Kong Hui square, Wujiaochang Wanda Plaza and Zhongshan Park dream are the first tier. According to the reporter's observation, passenger flow is relatively stable and business is booming both on weekdays and on weekends.

On weekends, the flow of single entrance can reach 100 people in one minute, and the entertainment facilities such as restaurants, department stores and cinemas are all overcrowded.

Almost all these shopping malls have become landmark projects in the region, and they all have the advantages of rail pit and self driving convenience, attracting almost all kinds of customers at all levels.

Joy City, Jiajie International Plaza, limitless Plaza, Daning

And the star shopping mall, Ascendas Plaza, 118 square shopping malls are even more scarce. Almost all the white-collar workers and residents who work around the office are mainly, and because the format is relatively thin, it can not be called a complex, so the consumers are very limited, and the single department store business is hard to attract consumers. So these stores even have few people on the weekends.

For these 12 shopping malls, because their location is different, traffic conditions are different, location is different, format is different, operation mode is different, resulting in the final formation of the business atmosphere is different, shopping malls and shopping malls are quite different, but at present, Shanghai port Hui, Wujiaochang Wanda, dragon dream such landmark universally complex, in fact not many.

Shanghai still lacks good complexes.

There are so many shopping malls.

In response, an industry insider told reporters that at present, there are many shopping malls in Shanghai, and many shopping malls are being built, but there are not many really good complexes.

"Deciding whether a shopping mall is qualified or not, there are too many elements. Geographical location, operation, promotion and so on will have an important impact on the market."

The industry believes that there is no bubble in Shanghai's shopping malls, but that there are too many products that are churned out. Shanghai still needs to wait for the birth of some good complexes to improve Shanghai's consumption environment.

Take Wujiaochang Wanda and Bailian city as an example, their geographical position is almost the same, but Wanda's "business" is obviously much better than Bailian and another city. Why is it? "Bailian is good at traditional department stores, and has not fully converted when turning traditional department stores into comprehensive complexes."

In fact, consumers now have become accustomed to the complex of catering, entertainment and shopping. A single department store has long been out of date, and the traditional thinking of Bailian in investment and operation is obviously not as good as tens of years of Wanda in commercial real estate, especially in shopping malls.

Ordinary consumers are obviously required for a one-stop complex. A reporter once asked a friend, "what kind of shopping mall can attract you?" she replied, "there must be a movie theater and a Tom bear."

Obviously, being able to spend a whole day in a shopping mall has become a new concept for young people to shop and shop now.

In the future, there are bound to be many complexes in Shanghai. But can these complexes really meet the requirements of the complex so as to meet the needs of consumers and really drive the consumption of Shanghai people to become the landmark shopping malls in the region?

Shanghai shopping mall observation: what kind of shopping malls attract people?

Just when developers are marching into commercial real estate, there is a bit of concern in the industry. Is there a bubble in Shanghai's commercial real estate? Is Shanghai's shopping malls excessive?

But after a reporter's investigation, it was found that good shopping malls in Shanghai were still scarce, and consumers could not find suitable and convenient places for consumption.

You know, a good shopping mall is very important to the development of the whole region and to a city. Now, what kind of shopping malls can attract consumers to stop? According to the preliminary observation by reporters, good shopping malls generally have the following qualities: the geographical location of all directions, the format of catering and entertainment department stores, and the good operation team.

Lot lots or lots?

In the industry, everyone is singing a classic saying that Li Jiacheng once said: lots, lots or lots.

For developers, land is the most important, the quality of the lot determines how much money your house can sell in the future.

This is especially true for commercial real estate. Only through traffic can consumers move to your Mall for consumption.

In the survey of journalists, the advantages of the districts are often the most popular, especially the shopping malls with multiple rail exchanges on the direct subway.

The Hong Kong Plaza has rail line 1 and line 9. The Dragon dream of Zhongshan Park has line 2, line 3 and line 4. A large number of subway passenger flows every day can bring a lot of tourists to the shopping mall, and also attract a lot of young people to take these shopping malls as a stronghold to carry out activities.

In addition, the connotation of the lot also includes whether there is enough consumer population to support the area.

"Zhengda square is so rotten, business is not as good as it is, because there is no other choice in Lujiazui."

A white collar worker in Lujiazui complained to reporters that he now had a place to go after the opening of IFC.

It can be seen that in the Lujiazui financial center, office buildings are crowded, and there are so many white-collar workers who work everyday.

Dining Entertainment promotes consumption

In this survey, we found an interesting phenomenon: although some shopping malls are mediocre in the atrium or department stores, many restaurants are crowded at the gate, often queuing for 1 or 2 hours to have dinner, such as Joy City, limitless Plaza and so on.

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"Restaurants, cinemas, supermarkets and so on are used to attract tourists."

Someone in the industry told reporters that only when the popularity was first promoted, would someone go shopping in the department store and buy clothes.

"Wanda, for example, they have worked hard for years in commercial real estate. Now they have developed their own 2 or 3 generation formats, and have their own brands like thousands of department stores and Wanda theaters. When they build a new shopping mall, thousands of stores and Wanda theaters are stationed in advance. Other small brands will follow suit."

The concept of the complex has been recognized by developers more and more, and has begun to build one-stop shopping malls. The concept of shopping mall has already penetrated into the heart of consumption.

Operation is an art.

In addition, the operation of a good shopping mall is also very important, but it involves the experience and internal things of a shopping mall developer.

Long dream of Zhongshan Park was originally a negative textbook in the industry. At the beginning of its construction, it was almost empty. Even though it was located on the top of the subway, there were 3 rail pportation supports, and the business remained very poor.

As we all know, after the long dream developers Changfeng real estate will be half of the shares pferred to Cade business, its experience has gradually improved, and has achieved the new commercial landmark of today's Zhongshan Park plate.

But also in the Wujiaochang plate, Wanda and Bailian city face each other in a positive way, resulting in the defeat of Bailian, for many reasons, but the experience of Wanda Commercial real estate and the idea of Bailian old department store are relatively high.

COFCO Yuecheng can be said to be a relatively successful shopping mall brand made by COFCO. However, it has been "Waterloo" in Shanghai. Although it has been promoted, it has not been effective yet.

The reason is likely to be the cause of its hasty opening.

"When I first went there, many shops didn't open, I felt very bad, but I never went there again."

A friend told reporters that the details are also important in terms of operation.

In short, the operation of the shopping mall is a very important part. A good operation team can bring a shopping mall back to life, which requires developers to explore the road on the way to build shopping malls.