Showroom Is Coming.

For creative designers and creative brands in China, the coming October may be a time stamp on their marrow. For China's current business format, the impact that will soon start from 10 will be impressed.

Because Showroom is coming.

Where does Showroom come from?

In March of this year, the "ChinainParis China contemporary creative night show" entered the official schedule of Paris fashion week and was scheduled to take place. The fashion designers from China entered the international commercial platform such as Showroom for the first time, and accepted the scrutiny of buyers from all over the world. Dozens of well-known international businessmen and buyers closely observed and experienced Chinese fashion design. From the LesGalariesLafayette (French Department of FAL), Printemps (Paris Spring Department Store), LeBonMarche (good business department store in France), Harrods (Harold boutique department store in England), SaksFifthAvenue (Sax, Fifth Avenue boutique department) and other world-renowned fashion buyers and designers, I had a very meaningful business negotiation.

In October, the "unbounded China contemporary creative Showroom global tour" will also be synchronized with the fashion week of Paris. "To promote creative and innovative lifestyles" as the core concept, set up nearly 100 brands of international and domestic top designers, and include strong brand investors, multi brand stores and buyers. Through tours in Paris, Beijing, Shanghai, Hongkong, Shenzhen, Dalian, Hangzhou, Wuhan and other international and domestic fashion cities, each city will take at least 7 days to promote the top contemporary Chinese fashion designers and innovative design brands to the top international commercial Showroom, attracting international professional buyers to observe exhibitions and sign commercial contracts, and continuously push the Chinese design power to the forefront of the international fashion stage.

Among them, the tour held in major cities of China will initially introduce the concept of Showroom into the domestic fashion market for the first time.

The goal of the exhibition is to ultimately develop a perfect creative designer and creative business landing platform.

Zhao Qian, director of the new international fashion agency.

As the first stop of the global tour of the unbounded creative alliance, the "ChinainParisShowroom" global tour of the Paris station will be held in September 26th, which will show visitors, buyers and media from all over the world to show the creative power from China.

After that, the works will be distributed to different well-known commercial Showroom in Paris according to the style and price, and will be accepted from the global media and buyers.

"This time, many French Showroom have made a green light for Chinese designers," he said.

Zhao Qian was very excited when he talked about the activities at the Paris station.

What is Showroom?

If the fashionable visual essence is in the overpass, the source of the trend is in the Showroom design studio and exhibition hall.

In fact, most of the fashion show works are made for fashion show.

GiorgioArmani has personally admitted that there are about 100 sets of costumes for a show, but only 30 will actually be put into production. The Chanel with the highest production rate is only about 50%; Dior has 80% of the overpass fashion, which will not appear in the store at all; the sales and sales styles of YSL are different from those of the public relations department.

Washington Post's RobinGivhan said in particular: "Showroom is the charm of fashion brands."

Showroom can see the truth better than fashion show.

The fashion show expresses the inspiration of designers and the atmosphere of fashion, but the costumes that really turn the tide are customers who hang on the clothes rack, put them in the cupboard, have no stage background, no music accompaniment, no designer stars, and still buy people to buy them.

Showroom is undoubtedly the closest thing to reality before the new product has arrived.

This is a platform that is closely linked with foreign business formats.

After the completion of Showroom in Paris in October, ChinainParisShowroom was pformed into "ShowroominChina" and entered China for the first time. It will be in Beijing, Shanghai, Hongkong, Shenzhen, Dalian, Hangzhou, Wuhan and other representative fashion cities, learn from the international operation mode of Paris fashion week, create China's first fashion creative professional Showroom and China's first global creative brand media day (PressDay) and buyer's Day (BuyerDay).

ShowroominChina exhibition will gather and integrate domestic and foreign trade associations, designers, shopping malls, buyers, Showroom, investors, media and other resources, create a one-stop business model from originality to sales, and boost the upgrading of domestic fashion industry.

The Beijing Railway Station, ShangHai Railway Station and Hongkong station will be held in conjunction with the most important fashion events in China, namely, China Fashion Week, CHIC, Shanghai fashion week and ARTFAIR (Hongkong International Art Fair).

No doubt, the entry of Showroom will bring great impetus to the commercialization of domestic design ideas and to the deep pformation of business format.

The role of Showroom

Strictly speaking, Showroom is not a form of business, but a bridge between brands and commercial terminals.

The fundamental reason for this entry into China and its impact on the existing business format is that it is based entirely on buyers and multi brand integrated stores.

With regard to the new business format centered on buyers and multi brand collections, the domestic industry is no longer unfamiliar. From Lian Ford to Hongkong I.T, to ARRTCO integrated store and Hong Huang's "BrandNewChina", it can be said that to a certain extent, it has promoted the development and growth of the Chinese fashion buyer team, and to a certain extent, has formed a complement to the inherent commercial terminal structure in China.

However, no one can deny that buyers and their commercial forms are not mainstream in China. Their current development trend is still not optimistic by many people. They are still in the experimental stage.

Such as Lian Carver, setting up a central organization and providing buyer service mode for several stores of Lac Crawford; I.T mainly sells master brand brands from all over the world, I.T will double brand strategy such as its own brand izzue and so on, as well as the buyout system of ARRTCO and BrandNewChina for Pioneer designers. It is a form of confrontation. This mode can ensure the participation of brands and designers in the drought and waterlogging, but can not make them get full commercial benefits, because the commercial terminal network with the core of buying system is small.

Showroom has come, and the biggest reason that it will impact domestic business is the face to face -- attracting large numbers of potential brands and designers to enter, facing different regional markets and different commercial terminals, achieving wide area business distribution, and helping brands, designers and commercial terminals to maximize profits.

Showroom can give the largest number of underqualified or underfunded brands, but brands with very good market potential provide broad market opportunities. Buyers from all over the world choose what they think will be popular this season and place orders directly. Showroom can also protect buyers and their rear terminals through their own mechanisms to fully control the types of clothing purchased and sold, retail prices, the supply of goods designated, designs or styles, and so on, so as to safeguard the interests of commercial bodies.

This involves the price of single product, the proportion of profit distribution, logistics guarantee and so on. The combined cost competitiveness will form the most powerful challenge to the existing business format.

It seems to be conceivable that after Showroom enters China, the excellent designers and brands going to this platform will face more commercial channels, gain more opportunities for profit and get more in-depth and comprehensive media publicity. For the existing brand integration stores in the country and the department stores that have started buying mobile phones, it is the most direct benefit for them to get richer and unique designers.