Spain'S Domestic Textile Enterprises Invade China Market
The Spanish home textiles Promotion Association is the external promotion agency under the Valencia Textile Association.
Leila (la la) said that Valencia's position in Spain is equivalent to Zhejiang's 85% in China.
Fabric
The producers are concentrated in the area, so the Spanish home textile Promotion Association and the Valencia textile association are very important.
The Spanish home textiles Promotion Association is the external promotion agency under the Valencia Textile Association.
This year, the organization organized 17 Spanish home textile enterprises to participate in the China International Home Textile Exhibition. This is the second time since 1999, the Spanish enterprises have participated in the exhibition.
Exhibiting has strategic significance.
Leila, an international regional manager of the Spanish home textile Promotion Association, said: "the exhibitors are excellent in Spain and enjoy a high reputation in the region. They hope to further develop the Chinese market."
She said that the attraction of the Chinese market for foreign businessmen is unparalleled.
"Now, China international home textile exhibition has become the focus of attention in the home textile industry all over the world. This is the largest home textile exhibition in Asia. We know that about 40 thousand buyers come to the exhibition every year, so the exhibition is not only a gateway to the Chinese market, but also an effective way to reach the Asian market."
For foreign exhibitors, China's rapid development is beyond doubt.
"As a result of growing purchasing power, China has become"
Home textiles
An important market for product consumption. "
Leila (Lei LA) said, "at the same time, Shanghai as China and the Asian continent's most important business and Trade Center, has a special strategic position."
In this regard, the Spanish Pavilion attaches great importance to this appearance.
The Chinese market is not only big, but also has a high degree of acceptance of fresh and different cultural products, which is very important for international enterprises.
Every year, the W1 Pavilion of China international home textile exhibition is an International Pavilion, and products from all over the world come together.
The Spanish products, which are full of creativity and innovation, are quite conspicuous.
Bright colors, different sizes of flower patterns are important elements of designers, and intertwined together constitute the unique style of Spanish home textiles.
The design of Jover and S.A.Sanpere enterprises this year is quite nationalistic, while AznarTextil is committed to creating a relaxed environment. They mostly use light colored curtain or pparent wavy stripe, and some enterprises are full of nostalgia.
Leila (la la) said: "the Chinese market is very large and has strong receptivity. These styles are favored by many Chinese consumers.
Now, the trade between China and Spain is very close. Not only Spanish enterprises have opened up markets to China, but also more and more Chinese enterprises have gone to Spain.
This is a very useful exchange. Two-way trade has provided more opportunities for enterprises in the two countries. "
Holding together is better than fighting alone.
Leila (la la) said that since 1999, Spanish enterprises have participated in China International alone.
Home Textile Exhibition
But it has proved that this effect is not good.
Decentralization is not conducive to showing the overall image of Spanish enterprises, nor will it be subsidized by the government.
Most of the exhibitors in Spain are large family businesses, and they attach importance to finding new customers together.
According to her introduction, there are 480 members of the Spanish home textiles Promotion Association, 250 of which are home textile enterprises.
The most important purpose of the promotion association is to promote Spanish home textile enterprises and products at the most important exhibitions in the world, such as Brussels, Paris and Frankfurt home textile exhibition.
At present, China international home textile exhibition has been included in the important overseas promotion plan by the Promotion Association.
Leila (la la) said that Valencia's position in Spain is equivalent to that of Zhejiang in China, and 85% of the fabric producers are concentrated in the area. Therefore, the role of the Spanish home textile Promotion Association and the Valencia Textile Association is very important.
Organizing enterprises to participate in the exhibition is one of the functions of the Spanish home textile Promotion Association. They also undertake many functions such as training, economic management guidance, etc., and constantly open up new markets for the Spanish home textile enterprises and tap new customers.
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