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Vibram "Naked Idea" Design Exhibition Will Be Unveiled In Beijing International Design Week.

2011/9/20 9:09:00 60

In September 26th, the 2011 Beijing international design week and the first Beijing international design three annual exhibition entitled "design Beijing goodwill design" are about to open.

Italy high performance soles leader

brand

The "golden bottom" Vibram will design a 751 "D- Park" design Plaza for visitors showing the design of the "naked mind" of Vibram, which is made up of the first classic rubber mountaineering sole Carrarmato in 1937, and the FiveFingers barefoot sports shoes that are now lifting the minimalist footwear revolution around the world.

The site will provide creative labs, classic design displays, performance testing, FiveFingers concept stores, Italian coffee corner and other areas.

In the Vibram creative lab, brands from all over the world

Designer

Face to face with guests, share Vibram's original idea of naked thinking, and invite guests to try solo design in person.

What is expected is that participants can not only experience the journey of 360 degree Vibram design, but also wear the Vibram FiveFingers's attempt to "take the flat belt" as a challenging new sport.

The Vibram Tester Team, which consists of a number of extreme sports players, performs parkour, BMX and flat band performances to display the performance of soles, offering a "sports @ design" award for this design week.

To mention VIBRAM's design, many people first think of VIBRAM FiveFingers.

Since its appearance, it has attracted the attention of professionals and the media, and has won many design awards, including the "best health category of 2007", "Forbes", "the name you need to know in 2011", the National Geographic magazine "best equipment for 2010" and so on.

Peter Von Conta, vice president of Vibram brand design, said: "VIBRAM FiveFingers is innovation, technology and

Originality

It represents a bold innovation and a continuation of brand tradition.

The design idea comes from the reconsideration of the way of movement, the courage to pcend the traditional functional suspension of shoes, completely in accordance with the structure of the feet, and following the biomechanics of the human body, so that the user can regain the natural athletic posture and use the body more naturally and healthily.

VIBRAM FiveFingers design itself is the best interpretation of naked mind.

This week of design, VIBRAM also brings a whole series of classic high performance design.

VIBRAM is a truly committed brand. Over the past 70 years, it has been designing and developing, providing high-performance rubber soles for thousands of shoe brands worldwide, leading the development of footwear industry.

Before creating a technology, every shoe sole creation idea is a complicated hand drawn picture, aesthetical and precise.

The designer thinks about the outline and outline of each sole, looks at every line, and determines the volume, shape and size.

Each element has its own specific purpose and function to achieve continuous improvement in safety, comfort and performance.

In every step, designers focus on how to maintain quality (Design + synthesis formula = performance), encourage innovation (experience + research = new solution), and pay attention to every detail (precise specifications + put ideas for special purposes = meticulous work).

This is also the design concept of VIBRAM generation.

VIBRAM, which has the tradition of participating in world-class design events, has made brilliant achievements in its ten year celebration at the Milan design exhibition in April.

From Milan to Beijing, VIBRAM's brand adheres to the wisdom of design ideas and the original intention of returning to design, first to the Beijing design week stage, looking forward to meeting all the design and sports talents, to share the innovative design of the road.