New China Announced That China Will Become The Second Largest Market In The World.
In the 2008 Beijing Olympic Games, NewBalance will serve as a sponsor of modern five sporting goods and cooperate fully with the Olympic Games. At the same time, it will build China into the second largest market of NewBalance, and become the first runner brand in China in 2012. Recently, robdemartini, the new chief executive of NewBalance, the world's famous sneaker, went to Shanghai to announce the five year plan of NewBalance herself.
He said that in order to compete with other international sports brands, NewBalance is developing a marketing platform to create emotional ties and good ties for young consumers aged 16 to 29 years in China.
Thirdly, we will expand our influence in China through in-depth understanding of consumers.
Before 2012, the global sales volume of NewBalance will be doubled, and 1000 concept stores will be successfully opened in China.
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