Georgina Goodman: My Eyes Are All Shoes.

When I arrived at the interview, I saw a pair of black super high heels in front of the chair, but Georgina Goodman, the designer of the ladies' shoes, did not know GeorginaGoodman. After a while, Georgina in dazzle tight pants just stepped on the flat sandals and her husband BJ Cunningham (BJCunningham) late. She calmly changed her high heels and put her flat shoes in the bag. Then she smiled and said, "OK, now I am a shoe designer. Let's start!"

In 2002, Georgina Goodman and brand marketing The husband created GeorginaGoodman shoes and accessories together. They opened the first flagship store in the Mayfair area, the first class brand in London, and was soon recognized as an emerging luxury brand. In September 5th, Goodman and his wife were invited to participate in one of the activities of the 2010 British Education Festival, "smart classroom", to share their fashion business story in the UK, and accepted an exclusive interview with the first financial daily. {page_break}

　　 Transformation from editor to designer

When Georgina worked in fashion magazines such as i-D and Elle in the early years, he realized that what he most wanted to do was create. "I realized that I wasn't happy when I did my old job. Whether I am a magazine or a public relation, I do not feel the clear direction of my efforts. I do not know which day, suddenly looking at the beautiful shoes in front of me, I suddenly want to be a designer. Recalling the impulse at that time, Georgina smiled briefly, then turned around and looked at her husband. "Fortunately, he was very supportive of me."

When she left school at the age of 16, she chose to go further. After receiving a bachelor's degree from the London School of design, University of the Arts in London, and in 2001, she went to London Royal College of Art to pursue a master's degree in women's wear and footwear. "I really love and hate this experience. Every time I join in the design project, it will make me exhausted. Fortunately, these efforts have been rewarded, and I have seen the direction I have been looking for." In the British Fashion Association, Georgina was nominated as the best designer of accessories for the two time. Manolo Polanik, known as the world's greatest shoemaker, has even claimed that her work represents "the future direction of footwear fashion" ManoloBlahnik.

"I am always interested in shoes. I like their structure and their shape. I like shoes to carry women to support women's feelings. They talk about their charm in a language that the whole world can read. In 2003, Georgina Goodman launched a series of finished shoes. The brand now covers women's wear, women's shoes, leather bags, accessories, household products and men's advanced custom clothes.

　　 Shoes for love

"Wearing Georgina's shoes, I feel powerful and emotionally active. Her shoes always highlight the complexity of women. Karin Franklin, a fashion critic, said, "the designer's use of wood and leather materials can bring subtle feelings to the wearer." CarynFranklin

As a sign, the bottom of each pair of Georgina Goodman brand shoes will be printed with the word "MadeinLove". "This is the idea that we both thought of. Only in love can you give a truly sincere commitment. And commitment is the core of the brand - so everything is about love. The encounter between Georgina and Cunningham is also full of drama. At a friend's party, Cunningham fell in love with Georgina at first sight and wanted to invite her to go for a ride, but he could not even speak clearly: "you... You want to see my... New and new motorcycles? "

Georgina, who is now sure of his design talent, is facing more than just his own brand. Run And design.

Every year, Georgina designs four series of shoes for his brand, Casadei and McQueen respectively. "Every day I am constantly creating, and I have to keep thinking. Any person, any place and everything will become my inspiration."
When entering the high intensity state of design, Georgina will start to "go mad". "In her eyes, stone is not stone, puppy is not puppy, all are shoes." I can't be an exception. It's also a pair of shoes in her eyes. Cunningham told reporters that in the shoes of Georgina in recent seasons, pebble like designs often appear below the toe of his shoes, which is what he suddenly thought of when Georgina stepped on the beach.

The new season's shoe series is called "NoDownwithoutUp", which is what Georgina thought of after the economic crisis last year. So this shoe has made women more resilient. When it comes to the design trends of the world's women's shoes, Georgina admits: "actually, I'm not very concerned about the current trend. My design is like a self evolution. I only do what I feel. It's like the past super high heels, now popular short heels, but the market will never keep up with the trend of designers. I am by no means a fashion designer, I can create the trend. "

In addition to her design work, Goodman said she enjoyed her life as a mother, taking a walk from time to time and watching TV. "I like to watch historical dramas, such as Tudor. Sometimes when you work too hard, you have to learn to empty yourself so that you can recharge yourself.