Baidu Chief Executive Robin Li 7 Deadly Weapons For Entrepreneurship

When Robin Li abandoned the doctor's hat in America and worked hard, the most popular IT business in the United States was electronic commerce. Countless people have been struggling to squeeze on this promising network train, even at all costs. throw away The industry that you are familiar with.

Robin Li did not follow big Liu into the field of electronic commerce, but quietly walked to the field of Internet search which few people asked. Because he saw the tremendous impact that search could have on the Internet world.

Robin Li warned young people eager to try: we must have a look ahead for two years. Follow the trend and catch up with the trend. What you eat is probably just a cold shoulder.

　　 The second move: less promises and more cash.

"How long can this project be completed?" "6 months." "4 months? I'll give you 50% more. " "Sorry, I can't do that."

This is a dialogue with a client at the beginning of Robin Li's business. Later, the client told him that he was very satisfied with Robin Li's refusal, because it reflected that Robin Li was a real and steady person, so that his product would be guaranteed in quality.

　　 The third move: borrow money when you don't need it.

In the process of starting a business, it is an irrefutable truth to have money to go all over the world without money. In the US Silicon Valley, every day there are companies that have venture capital to build a faction. Every day, companies are closed because of their shyness. Robin Li believes that investors must seek investment when they do not need money.

It's Robin Li's style to do half a year's work in one year. He believes that this will ensure that half of the money is still in its grasp. In such a situation, you will be invincible if you borrow money from investors. Because "even if I can't borrow it, my company will not be right away." Beat up "

"Do not easily give the initiative to investors. No one will be happy in the process of starting a business." Robin Li warned young people to start a business, "we must borrow the money we need next time we are not short of money." {page_break}

　 The fourth trick: decentralization of customers

In the early days of entrepreneurship, entrepreneurs often laugh at one or two fixed users. "Maybe I can't cry any more soon," Robin Li said.

When he first returned to business, the company mainly served several major portals. These websites occupy more than 10% of the company's revenue. Any loss of a customer will have a great impact on the company's efficiency.

"Fate can only be grasped in its own hands, and must not be manipulated in other people's hands."

　　 The fifth move: don't prematurely pursue profits.

To make profits early is to reduce investment in technology in a large number.

Robin Li believes that an innovative company must invest heavily in technology. Only in this way can he be in the lead or even monopolize in technology. And this kind of lead will bring great rewards to enterprises in the future. It is irrational to sacrifice profits in the long run of enterprises.

　　 Number six: focus on your own field.

From the establishment of the company in 1999 to the present, in the 4 years, the Internet world is in great depth, and the "online game" and "SMS platform" have come into full play. Many people have made the first move and made a lot of money. And Robin Li said he was only doing one thing: search.

He said many people had encouraged him to get involved in online games, text messaging and other fields, but Robin Li did not do so. In his eyes, his company and his own field still have very deep potential to be excavated. What he has to do now is to constantly update the field of search.

"In the next few years, Baidu will only develop in the search area." Robin Li said.

　 The seventh move: remain passionate.

An innovative process is by no means a smooth sailing process. If there is not enough love and passion, entrepreneurs will be hard to keep up. So, Robin Li said to young entrepreneurs, first, make sure you love and passion for this business, then start your own business.

"I chose to give up my Ph.D. degree to start my business, not for money, but for my love for this industry. At the same time, I am not totally ignoring the factors of money, but I always believe that in today's society, as long as you give good products to the society, the society will give you more returns.