2011 Southern China International Pregnancy Baby Products Exhibition

　　 Name of the exhibition: 2011 Southern China international pregnancy baby products exhibition

　　 Time: September 23, 2011 to 25

　　 Location: Hall 1, Shenzhen Convention and Exhibition Centre

　　 Organizer: China infant and small products Specialized Committee Exhibition (Shenzhen) Limited

　　 Undertaking: Reunion Exhibition (Shenzhen) Limited, Guangzhou jubilant Planning Exhibition Co., Ltd.

　　 Co organizer: Shenzhen Baby Products Trade Association

　　 Support unit: China garment designers association children's wear development center Foshan Chancheng district children's Clothing Industry Association

　　 Scale of exhibition: 30000 square meters open object: No. 23-24 September, restricted to the industry. Welcome to purchase on September 25th public day.

According to the research data of China pregnant baby Research Center, China has become the second largest baby after the United States. Product consumption Large countries, China's 0-12 year old baby population is as high as 200 million, and the infant economy is growing at an annual rate of over 30%. The market demand is expected to reach 2 trillion yuan by 2015.

According to statistics in 2010, the largest number of newborns in China is Shandong Province, reaching 1 million 280 thousand. In the first tier cities, the number of newborns in Beijing is 146 thousand, Shanghai 168 thousand and Shenzhen 168 thousand, especially in Shenzhen, in the last 5 years, the total birth rate is 720 thousand, which is obviously in fourth waves of baby boom.

So huge Number of neonates And vigorous market demand has stimulated more enterprises to actively participate in it, but with the increasing number of competitors, the market is starting to become more and more high. Consumers also put forward higher requirements for the brand, design, quality and service of enterprises, and the single advantage of many enterprises in the past will gradually be lost. How to find golden opportunities in the red sea of pregnant babies is a key issue for the industry.

Pregnant and infant children settled in Shenzhen, the first shot in Southern China.

In from September 23rd to 25th, the "2011 Southern China international pregnancy baby products exhibition" will be held at the 1 exhibition hall of Shenzhen Convention and Exhibition Center. Due to the surge in the number of exhibitors participating in the exhibition, the exhibition area has increased from an estimated 15 thousand square meters to 30 thousand square meters, or doubled. It covers tens of thousands of products such as food, nurturing supplies, toiletries, toys, clothing, lathes, early education and mother and infant services, and pioneered the professional exhibition in Southern China.

The exhibition is sponsored by reed Exhibition (Shenzhen) Limited, CO sponsored by China small and medium sized infant Specialized Committee and Shenzhen Baby Products Association. It will build a comprehensive international trade platform across the industrial chain and help the relevant enterprises develop healthily, efficiently and continuously.

As a sponsor of "China gifts first exhibition (Shenzhen Gift Show)", reed exhibition has nearly twenty years of professional experience. Exhibition experience With the huge market data of pregnant and infant children, it is very familiar with activating enterprise cooperation, increasing innovation and expanding domestic sales channels. Relying on Shenzhen's geographical advantages adjacent to Hong Kong, Macao and overseas markets, it will be able to get through the domestic and foreign channels of infant and young products in the shortest possible time.

As a professional exhibition based on "internationalization", reed exhibition has done a lot of market research with the Shenzhen Baby Products Association, and held a press conference in Shenzhen in December last year, in Beijing in April this year, and Guangzhou in Guangzhou in three places in April.

"The Pearl River Delta is not only a production base for baby products, but also breeds huge consumption potential. Especially in the past two years, the number of newborns in Shenzhen even surpassed Beijing, which is bound to be the backbone of future consumption." Jiang Chengwen, chairman of the exhibition, said that the increasing number of exhibitors is the recognition of the potential of the Pearl River Delta region's baby market and the expectation of the exhibition platform.

At this exhibition, doctors, frogs, Pigeon, Dr. Brown, Beibei duck, Rabbi, lotus root, Shanghai Xiang Tong, Yi Heng, Hongkong East Hao, Beingmate, guanghtang, Shenma, Seebaby, baby good, ETUDE, blue penguin, sunshine children, Bei Xue, North haxun, wooden play family, baby's workshop, pencil club, Austrian animation and other famous brands at home and abroad will make a wonderful appearance, and fully detonate the enthusiasm of Southern China baby market.

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Establishing channel alliance to boost industry competitiveness

Nowadays, the consumption demand of young generation parents is undergoing major changes. They pay more attention to product quality and safety, brand culture connotation, fashion sense and personality characteristics. Therefore, if we want to seize the opportunity of the fourth wave of baby boom, all enterprises must work hard in technological innovation, quality control, personality customization, and so on.

In view of the present situation, Wang Weimin, vice president of Shenzhen baby products trade association, said: "the most prominent problem in China's current pregnancy and baby industry is the dumbbell pattern, and the producers and sellers are fighting for themselves, and the middle channel is very unsmooth, leading to the development of the upper and middle reaches of the river." He added that the industry is still growing and has good plasticity. We have time and space to overcome these difficulties.

In order to achieve breakthroughs, the current pregnancy baby show has launched the "national pregnancy baby channel alliance" initiative while building up the procurement platform. From the initial stage of preparations, it has conducted comprehensive communication with enterprises in developed provinces and cities such as Beijing, Shanghai, Hangzhou, Guangdong and so on, so as to organize the scattered dealers at all levels to form a smooth circulation channel for the nationwide baby pregnancy industry, accelerate the operation speed of the industry, and make the market demand and production R & D more closely linked.

According to the introduction, the alliance is an open and voluntary organization with free and open doors to all sectors of the channel. Members of the alliance will be able to effectively carry out business cooperation, resource sharing, information communication and experience exchange. The small and medium sized enterprises, which are the absolute majority of the industry, have the technology and innovation, but may lack the platform of exhibition and lack of channel docking.

The second day of the exhibition will be held in September 24th, the China children's channel Summit Forum and the national pregnancy baby dealers distributors alliance conference. The guests are expected to have baby friendly islands, doctoral children, good children, red children, WAL-MART, Maui, Tianhong and other maternal and child stores, supermarkets and department stores. The expectation of all circles to the alliance has come to the conclusion that it can solve chronic diseases such as regional control of goods, resource sharing, channel distribution and other aspects, which is conducive to enterprises to make accurate feedback after maximizing the absorption of market information.

Children's wear as a pioneer, leading baby products wonderful appearance

More than 10 years ago, baby products were only old faces such as bottles, pacifiers, prickly heat powder and so on. But with the development of society, supermarkets, shopping malls and department stores, baby shower gel, moisturizing lotion, talcum powder, milk powder, pacifier, bottle, diaper, diaper, face towel, pillow, bedding, bathtub, cart, cradle, toy and so on are all kinds of products, all showing the care and love of modern civilization for infants.

The modern family has only one child, so the family is such a baby, and the baby is very delicate. Many parents are willing to spend money on these items. In particular, the younger generation of parents after 80 and 90 have undergone great changes in their spending habits compared with the previous generation. When choosing children's clothes, toys and food, the "new generation" parents usually place safety and quality in the first place, and often choose products with good brand image and relatively expensive prices as the first choice.

Take children's clothing as an example. 15 years ago, only a few brands were competing, and suddenly increased to more than 200 in 5 years. In addition to many local brands, many first-rate luxury brand children's clothing quickly entered the Chinese market. For example, ZARA, UNIQLO and a number of fast fashion brands began to run children's clothing, sinking through the channel, entering the two or three line market, and rapidly expanding the Chinese market network.

In the face of all kinds of children's clothing, enterprises need to guide consumers carefully to ensure their children's clothing comfort. For example, how to choose pure cotton, combed cotton, modal, bamboo fiber and other fabrics, Jiaming, Dudu clothing and other exhibitors reminded that combed cotton permeability and sweat absorption is more prominent, more detailed than ordinary cotton, and also more durable and durable; modal is superior to pure cotton in gloss, softness, moisture absorption and color fastness; bamboo fiber is a new fabric material, and has excellent performance in antibacterial, moisture absorption, moisture emission, UV resistance, comfort and environmental protection, especially for children in summer.

Industry experts believe that the brand of children's clothing is transforming from extensive management to large-scale and meticulous operation, and from product competition, price competition, marketing means competition to product R & D competition, brand culture competition and brand service competition. If enterprises want to establish a market advantage, they must join forces with associations and exhibitions to increase innovation and strengthen channel construction.

Exhibitors Rabbi responsible for the future optimistic: "although the current market competition is fierce, but the Chinese children's wear market has not yet reached saturation. How can children's clothing enterprises sell the best selling products in the best selling period? The exhibition platform will become an effective way for enterprises to establish brand and expand marketing channels.

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Beautiful and safe, let the parents rest assured.

Today is the era of national concern for health and safety. We must enhance the quality of every line and product according to higher standards and requirements. In the department store, Ms. Lee wants to choose baby home textiles for her baby. She hopes to buy clothes that are unique in style, pattern and color design, but many products are unable to meet this demand.

According to the requirements of the national textile safety technical specification, the requirements of formaldehyde content, pH value, color fastness and odor of infant textiles are the highest, which not only limits the color of many products, but also causes many home textile enterprises to only attach importance to the adult market.

Exhibitor, designer of French Anne baby, said that in the process of growing up, the baby is growing up with the visual development, and gradually appreciates and describes the beautiful world by recognizing colors and perceiving colors. Ann Bao has set up a color research center to establish a color database for Chinese infants and young children in different periods. New product 100% passed the Guangdong quality supervision test, which can keep the baby away from the color pollution.

The baby and baby industry covers all kinds of products and services such as clothes, food, housing, transportation and so on. The exhibition will have thousands of products such as food, nurturing supplies, toiletries, toys, clothing, lathes, early education and mother and child services. It will fully protect the safety and health of the relevant consumers.

According to statistics from the United States, there have been many accidents caused by loose side cribs in the past 10 years. Such products have been recalled many times, and domestic and foreign manufacturers are also working to overcome these defects. The intelligent electric baby cradle developed by exhibitor Beckham baby can greatly reduce the labor burden of the family, and represents the trend of replacing traditional manual products.

The cradle depends on LCD, MP3, dual infrared intelligent recognition system, temperature monitoring, and urine alarm function to decide whether to shake or not. Its uniform speed and balance swinging can help babies fall asleep faster, and can also play a good protective role in their brain nerves. For working parents who have been tired for a long time, high quality sleep is undoubtedly the wealth of the whole family.

Open to the public free of charge and create a carnival for mothers and babies.

All along, the Pearl River Delta, the Yangtze River Delta and the Bohai Bay are the most developed areas of China's infant and child industry, while both Beijing and Shanghai have a mature pregnancy baby exhibition. Compared to the Shenzhen area with high growth rate, the similar platform is needed. Therefore, once the exhibition of Southern China pregnant baby has been released, it has aroused great concern from people inside and outside the industry.

In order to achieve breakthroughs in this exhibition, the organizers, together with exhibitors, have organized a large number of the most popular and practical baby products. They will meet with the audience in 3 days' exhibitions. In particular, the organizers have decided to sell September 25th as a public open day at a price below the market price, which will be sold in the tens of thousands of maternal and infant products, which will attract a large number of ordinary consumers.

The new generation of parents and prospective parents are the post-80s generation. They are most concerned about the quality, safety and brand of the product. Especially if many new products combined with modern science and technology are developed, whether they are really practical must be known in person. In terms of food, feeding products, toiletries, toys, clothing, lathes, early education and mother and baby services, Southern China's pregnancy baby exhibition will be released from the perspective of consumers.

The famous brands such as annboer, Huasheng, Beingmate, Rabbi, Pigeon and so on will be presented in a special exhibition booth, providing a comprehensive display of experience area, test stand, model room and so on. What kind of bottle nipple is closest to breastfeeding somatosensory? What kind of crib is safe and comfortable? What kind of children's clothing can enhance children's color perception, environmental protection and non-toxic? Whether it's an exclusive product with patent results or a fresh effort that has not been listed, spectators can see it here.

During the exhibition, iPad, smart wood beds, early education machines, baby toys and other prizes will be extracted every day for three consecutive days. At the moment, the audience can register for free admission to the official website of the exhibition. At the same time, when they win the lucky opportunity, they will get a good and inexpensive new product. The buyers around Shenzhen can also take the free shuttle bus in Dongguan, Guangzhou, Foshan, Zhongshan, Huizhou, Shantou, Zhuhai and other Pearl River Delta areas, and enjoy the hot atmosphere of this mother and baby carnival.

Value-added services to the force, the effect will exceed expectations.

The industry elite gathered everywhere in Shenzhen. Not only do they value the channel development in Southern China, but they also want to know the market by exhibition platform, and discuss with the people of the summit to grasp the pulse of the industry.

According to Li Hua Bo, a group of large multinational companies, business organizations, agents, franchisees and wholesalers were invited to attend the group's massive buyers database. Because a large number of intermediate links are left out, buyers can purchase goods that are desirable at below market prices and establish direct links with manufacturers so as to facilitate future trade.

In addition, Li Hua Bo also joined hands with Alibaba and other industry media to effectively promote the reputation of the exhibitors brand. And through newspapers, magazines, television, radio and other channels for exhibitors to create momentum, the formation of online and offline linkage advantage.

During the exhibition, in addition to the establishment of the National Alliance of pregnant and infant distributors, a number of industry summit meetings, new product launches and trend seminars were held. In particular, Ye Ping, known as "the promoter of the baby industry" and "the king of channel influence", will launch in person. In September 23rd and 24th, there were two training courses for the children's dealers, agents, purchasers, mother and baby chain store owners, and investors who want to enter the baby industry. There are two training courses to improve the profit of the baby shop.

This year's pregnancy baby show is broken down from the Shenzhen gift show, which is called the "China gift home first exhibition". Not only professional buyer solicitation, intellectual property protection, Industry Summit Forum, free car and other value-added services in the Pearl River Delta are many, but also the organizers' professional exhibition experience and excellent global resources for more than twenty years will also play an active role in building up an international purchasing and communication platform, so that all parties can grasp the new business opportunities under the trend.

For more details, please visit the website of reed Expo. Www.reedhuabo.com

Southern China international pregnancy baby products exhibition official website: Www.mbcshow.com