PEAK Made The 6 Attempt To Expand The Market &Nbsp By NBA Star, Which Has Great Impact.

Star

The players have visited two cities in Beijing, Guangzhou and Shanghai in the past two months to interact with local fans.

This massive interactive marketing campaign is the sixth Chinese star of PEAK.

"The PEAK star is only part of our endorser."

Xu Zhihua, President of PEAK, said: "as a Chinese company committed to becoming an international brand, we are working hard to bring more and more famous international players to Chinese fans every year, so that PEAK consumers can get more happiness and better brand experience in interaction with idols."

In fact, the signing of 15 NBA stars such as Battier as PEAK spokesman was once considered an adventure and duplication.

But in Xu Zhihua's view, this is "digging deep competition resources and enriching events."

With the joint efforts of many NBA stars, PEAK has become the best-selling brand in China's basketball shoes market, and has won the first place in the market share of basketball shoes in 2010.

This is PEAK's third consecutive years of pressure on Nike, Adidas and other international first-line brands, ranking the top of the Chinese basketball shoes market.

With the increasing international influence of NBA, more and more top players are fighting for NBA in PEAK boots. Through the NBA broadcast system around the world, the "PEAK" logo has caught the fans around the world, which has greatly accelerated the speed of PEAK's promotion in the international market.

According to the first half of August earnings report released by PEAK in August, the total sales volume of PEAK reached 2 billion 260 million yuan as of June 30th, up 24.7% from the same period in 2010. Gross profit reached 900 million yuan, an increase of 32% compared with the same period last year, the growth rate was higher than the market average level, and 13% of the total sales at that time came from overseas markets, an increase of 4 percentage points over last year, and the future performance of the market is expected.